Apr
15,
2024

One thing about the changing of the seasons is the way you’re able to transition into a new scent profile along with your wardrobe. Pacifica held a stunning event this past Thursday (4/11) to celebrate the launch of three brand new fragrances just in time for hot summer days and balmy summer nights.

Brooke Harvey-Taylor is the founder of Pacifica and she has been ahead of the clean beauty game since her company launched in 1996. This new line of fragrances is more that just perfume. The new fragrances are based on aromatherapy and are all clean and Leaping Bunny certified. Did we mention they’re also vegan? Yes, they are a clean scent option that are also sold at an approachable price point. Smelling good and knowing the fragrance takes into account safe practices shouldn’t break the bank. Which is what makes all seven scents in the complete Pacifica fragrance portfolio both a steal and a joy for perfume lovers everywhere. You shouldn’t sacrifice your standards or your wallet for a great perfume and Pacifica has delivered just that.

The event was held here in Los Angeles at the lovely Lombardi house where media, and beauty influencers were able to peruse the new scents while discovering new and old favorites among them. We found ourselves very partial to two. If you find yourself drawn to ‘Beach Day’ and ‘Montana Sky’ you clearly have exceedingly good taste. Fun-fact, ‘Montana Sky’ is a sweet nod to founder Brooke Harvey-Taylor’s home state.

Pacifica proudly boasts that they their ingredients are sourced from nature and have been inspired by aromatherapy. The brand strives to capture the beauty and functional benefits of nature and have dubbed the union of scent and aromatherapy: ‘Aromapower’ ™.

With a DJ spinning beats, aura photography and perfume bottle engraving on-site you couldn’t have wanted a more perfect spring day in Los Angeles. The sun was shining as brand ambassadors showered us with additional goodies from Pacifica’s make-up line as well. We jumped at the chance to try their ‘Future Youth’ time shift eye serum, and have been using it non-stop since snagging a bottle (or two shh don’t tell) last Thursday. We’re obsessed and we hope you will be too! We’ve yet to dig into all the goodies but couldn’t be more excited to try clean beauty that smells great, works great, and feels great going on.