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Female Beauty Founders Share the Secrets to Their Success

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Creating something meaningful—something that lasts and leaves a legacy—starts with intention. Even those spontaneous bursts of inspiration have to be grounded in purpose to transform from an idea into something tangible. Whether you’re trying to create a new habit or start a business, intention will guide you during the tough moments. That’s the root of resilience. The courage to pursue a goal is only possible when you know why you’re doing it. And when you lead with this kind of intention, others will follow.

The brands that resonate most deeply all have a clear sense of intention at the root. Some connect people, some speak to an underrepresented need, and some give a voice to marginalized communities. This Women’s History Month, we’re shining a light on the inspiring female beauty founders whose purpose-led brands stock our shelves and make up our most intimate routines.

Featured image from our interview with Marie Kouadio Amouzame by Belathée Photography.

Cyndi Ramirez female beauty founders.

The Female Beauty Founders Inspiring Us Right Now

Here’s an alarming fact: many of the world’s biggest beauty brands are not led by women. For an industry catering to women, larger brands are still helmed by men. Independent female beauty founders are proof that the business of beauty is not as glamorous as we might imagine. From struggling to secure funding to creating the perfect formula for our faces, female beauty founders face challenge after challenge before finally making it to store shelves.

Resilience is about learning from setbacks, adapting to change, listening to our community, and steadfastly believing in our mission.

Alice Lin Glover, EADEM

If you look back at the beauty industry over the last ten years, so much has changed. DTC brands are the norm, and we more opportunities to be discerning about what to buy and who to support. This is no accident. It’s all thanks to female beauty founders who wanted to create new definitions of beauty.

These women all had very clear intentions at the root of their businesses. And this is what got them through the hard days and inspired them to define beauty on their own terms. Ahead, these successful founders share the intentions behind their brands and how they showed resilience on the road to success.

Eadem Co-founders

Alice Lin Glover and Marie Kouadio Amouzame, Co-founders of EADEM

Why did you start EADEM?

Alice: Since childhood, I’ve battled severe cystic acne and eczema, leading me to invest significant time and money in visits to dermatologists, estheticians, and traditional Chinese medicine practitioners. However, as I became more educated about skincare, I was shocked to discover that many products I relied on contained hydroquinone, a banned ingredient in the EU and several countries across Asia and Africa. As I dug into the research behind what’s in our beauty products even further, I realized there was an urgent necessity for safe and tailored skincare solutions specifically designed for women of color.

Coincidentally, my friend Marie, a former colleague from my time at Google, shared my lifelong frustrations regarding representation in the beauty industry. Together, we embarked on creating EADEM, a brand that’s crafted to address the distinctive skincare needs for skin of color. What we learned was that when we designed for skin of color first, it works better on all skin types and skin tones—even most sensitive skin.

What makes EADEM unique?

Alice: Navigating the beauty world is a personal and vulnerable journey, especially for women of color. Growing up, Marie and I often wondered: were the products out there really made with us in mind? Sadly, to this day, the answer is typically a resounding no. So, right from the start, we made it our mission to create formulas that cater specifically to our diverse skin tones and needs. Everything we do, from creating products to how we speak about them, is all about celebrating our beauty and our multitudes.

Our formulation philosophy is built on what we call Smart Melanin™ Technology, ensuring every ingredient in our formulas are used at the just right dosage, clinically-proven on skin of color so you can trust it’s the most compatible and efficient without irritating.

Everything we do, from creating products to how we speak about them, is all about celebrating our beauty and our multitudes.

Alice Lin Glover, EADEM

What obstacles did you face?

Marie: Beauty is such a personal journey, and as a business entrepreneur in this industry, you often have to make your case in male-dominated rooms. It can be a vulnerable conversation. And at times, it can be challenging to communicate the nuances and needs of women. This becomes twofold when speaking about the specific needs of women of color. However, we know it’s critical to share a platform for those voices and are proud of the work we’re doing with EADEM to lend a platform.  

Alice: Even being further along in our brand’s journey, every day brings its own mix of victories and obstacles. We’re incredibly thankful for our devoted community and the guidance of our mentors to support us through these moments. From the start, we faced so many stereotypes and misconceptions about skincare products tailored for people of color. Needless to say, forging our own path in this industry hasn’t been easy.

For instance, it’s a proven fact that hyperpigmentation ranks high among the concerns for people of color. However, in discussions with potential partners and insiders in the industry, it became evident that there’s a significant gap in education and awareness on this matter. Some even questioned whether people with darker skin tones could experience hyperpigmentation at all; we found ourselves showing them examples on our own skin to prove our point. And it’s an industry-wide issue. We discovered that brands have to pay a premium to conduct clinical testing on skin that’s not white, so many companies actually forgo testing on diverse skin tones completely. 

What does resilience mean to you as a female founder?

Alice: Resilience is about learning from setbacks, adapting to change, listening to our community, and steadfastly believing in our mission.

Any advice for other female founders?

Alice: In my early career, I was completely focused on optimization. At the time, success meant getting the best career at one of the top companies. It was about external validation in that way. But I’ve realized that you can have multiple career paths and lives in the span of one, so don’t hold back from pursuing whatever interests you most. Just take that first step toward it, however daunting it seems!

Joyce de Lemos Founder Dieux Skin

Joyce de Lemos, Co-founder and Clinical Cosmetic Chemist of Dieux Skin

Why did you start Dieux Skin?

From my experience in the industry, I learned that customers often felt distant or detached from the products that they were purchasing. We wanted to create a brand that offered transparency to our community.

We wanted to provide a world full of education to empower them to make the right decisions for themselves. We didn’t want to create another brand that sold miracles or dreams. We wanted our community to get real answers to questions like What ingredients are in this moisturizer? How do they work? How much does this ingredient cost, and where does it come from?

We offer effective, clinically tested formulations along with transparency and education to help empower our customers.

Resilience means committing to your vision, no matter what.

Joyce de Lemos, Dieux

What obstacles did you face?

When we started the company, we were a team of three. Needless to say, we had our work cut out for us. From formulating, filling, and packing samples in my apartment to creating all of our social content to designing packaging, we were doing it all. It was a crazy start, and I’ll never forget how far we’ve come.

What does resilience mean to you as a female founder?

Resilience means committing to your vision, no matter what. This means believing in the value and feasibility of what you’re trying to achieve. There are going to be so many people along the way who will question you, diminish your work, and make you question yourself. During those times, you have to dig deep and remember your true value, yourself, and that you’re doing your best. There’s so much power in being your own number-one cheerleader. It keeps you buoyant and motivated during the roughest times.

Any advice for other female founders?

Develop strong relationships with other female founders. Don’t be afraid to be earnest and vulnerable with them about your accomplishments and failures. There is so much to learn from one another’s experiences. It’s such a beautiful thing to be able to share notes, commiserate, celebrate, and motivate each other during this wild journey.

Female beauty founders Priyanka Ganjoo Kulfi Beauty

Priyanka Ganjoo, Founder of Kulfi Beauty

Why did you start Kulfi?

After a five-year-long career on the corporate side of the beauty industry, I saw first-hand how South Asians were being underrepresented in beauty. I was constantly searching for products that matched my skin tone, and finding products tailored to skin tones and undertones like mine was challenging. I was tired of feeling like an outsider in the beauty industry. That’s why I set out to create a more inclusive beauty conversation, and so I launched Kulfi in 2021.

Kulfi is a beauty brand centered around joy, and celebrating South Asian beauty rooted in culture. We’ve been in business for just three years now, and our success has been incredible. Our cult-favorite kajal eyeliners, concealers, and eyeshadows have won awards from Allure, Byrdie, and more for their innovative formulas and undeniable odes to South Asian culture. Kulfi is also the first South Asian-owned and inspired makeup brand to launch at Sephora!

What makes Kulfi unique?

We’re creating products that bring joy to your everyday makeup routine. We do research on undertones to create new and unique shades and textures that complement a diverse range of skin tones.

Our purple blush went viral when it launched last year because it was a pink-toned purple that was flattering on olive undertones. Our eyeshadow formulas are the easiest one-and-done shadows you can use.

The intention behind these products is to make self-expression through color inclusive to all skin tones.

Priyanka Ganjoo, Kulfi

What obstacles did you face?

Access to funding is the biggest challenge for women of color entrepreneurs. Prior to our launch, I did hundreds of investor calls with no success. Funding from family and friends is typically the way to get started. But that is harder for immigrant entrepreneurs and women of color as we don’t have the same networks with wealth that can provide the level of support needed to scale a beauty business today.

I faced rejection from industry insiders when I first pitched my idea and heard feedback such as “South Asian-inspired beauty was not aspirational.” I built the brand during the pandemic when color and makeup were also not doing well, so there was a lot of pessimism around the category from investors and retailers. In those moments, what kept me going was listening to the small community we had built on Instagram, which sent us encouragement and support.

What does resilience mean to you as a female founder?

For the past few years, resilience meant showing up every day and continuing to step forward. Now, I find resilience also means listening to your instincts, including moments when you need to pause, take a step back, and reset. Entrepreneurship culture can be about hustling every day, but that can be unsustainable and unproductive in the long run. I now try to be more selective on which challenges I focus my energy on.

Any advice for other female founders?

Finding your support network of founders makes the journey more fun, especially if you are a single founder. I love getting on a long call with one of my founder friends to celebrate our wins and talk about the challenges. I’ve found so many cool, creative people through my entrepreneurial journey!

Female beauty founders Camille Katona and Stephanie Spence co-founders of 19/99

Camille Katona and Stephanie Spence, Founders of 19/99

Why did you start 19/99?

We both love makeup and how it can be used to empower and express. But there was a disconnect between how we used makeup in our daily lives and the messaging that the beauty industry used to sell makeup as a corrective tool.

In an industry that focuses on correction, we wanted to create tools for expression. We saw an opportunity to change the conversation around how one ‘should’ use makeup and create a brand that empowers individuals to define beauty on their own terms.  

The beauty industry has taken too long to catch up with the older consumer, who is still active and engaged and still wants to have fun with makeup.

Camille and Stephanie, 19/99

What makes 19/99 unique?

19/99 is beauty for everyone ages 19 to 99. The beauty industry has taken too long to catch up with the older consumer, who is still active and engaged and still wants to have fun with makeup! Our brand not only includes the older consumer—which we saw as a gap in the market—but our product is multi-purpose, offering and encouraging the customer to do more with less.

What obstacles did you face?

The biggest challenge has been getting our brand out there with a minimal budget. We are still self-funded, which has forced us to be creative with every dollar. We have worked with some amazing friends and family along the way and are just getting started.  

What does resilience mean to you as a female founder?

Resilience is growth. You will only grow if you learn to overcome challenges. 

Any advice for other female founders?

Don’t be afraid to ask for help and stay focused. Be creative and find ways to do more with fewer resources. 

Anisha Khanna Sonage Skincare Founder - female beauty founders

Anisha Khanna, Founder of Sonäge Skincare

Why did you start Sonäge Skincare?

Sonäge is derived from the French expression “Bien porter son âge,” which translates to “To look good for one’s age.” But our mission goes beyond that. Sonäge advocates a holistic lifestyle, changing the way we treat our bodies to feel good for our age.

Sonage Skincare was originally created as a safe and effective system for day spa professionals (estheticians). We have a progressive treatment protocol that improves the quality of our client’s skin without being aggressive or sensitizing it. In 2016, we started selling products and home care routines directly to consumers.

What makes Sonäge unique?

Sonäge addresses gaps in the market by providing EWG-verified, clean, sustainable routines and formulations tailored to diverse skin types and tones. It also offers personalized skincare solutions and transparent education about ingredients and practices. By taking a holistic approach to skincare and emphasizing inclusivity and transparency, Sonäge aims to meet the evolving needs and preferences of consumers in the skincare industry.

What challenges did you face?

As an Asian American founder, I’ve encountered numerous unique challenges, including difficulty securing funding despite a proven track record and an impressive 70% loyalty retention and reorder rate from our community. The dearth of mentorship opportunities for women of color has made it challenging to find guidance and support within the industry, significantly impacting our growth rate and ability to secure distribution channels.

What does resilience mean to you as a female founder?

To me, as a female founder, resilience means being completely open to new experiences, persevering in the face of any obstacle, and seeing genuine opportunities behind every roadblock. As an entrepreneur wearing many hats, finding balance in my own life is like chasing the holy grail. Understanding the power of smart pivots, recognizing great collaboration, and being conscious of decision-making play crucial roles in my journey.

Resilience means being completely open to new experiences, persevering in the face of any obstacle.

Anisha Khanna, Sonäge

Any advice for other female founders?

  • Embrace adversity. Instead of shying away from challenges, view them as opportunities for personal and professional growth. Adversity fosters resilience, flexibility, and adaptability—qualities essential for entrepreneurial success.
  • Step out of your comfort zone. Growth often occurs beyond familiarity. Challenge yourself to explore new territories, connect with diverse individuals, and expose yourself to fresh perspectives. You’ll be amazed at the insights you gain from these experiences.
  • Seek mentorship. A supportive mentor can be a game-changer. Find someone who has trodden a similar path and glean wisdom from their journey. Mentorship offers invaluable guidance and encouragement, potentially reshaping the course of your entrepreneurial endeavors.





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Lifestyle

14 Best Summer Cocktails to Beat the Heat

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Summer is the season of many things—outdoor gatherings, long days in the sun, and, for many, a more flexible schedule. When I find myself with this extra time on my hands, one of my go-to activities as a food and bev fanatic is to experiment with new recipes and tweak some of the classics. So, what better time to test some of the best summer cocktails than during the year’s hottest months? With so many options to choose from, this is your foolproof guide to crafting the season’s most refreshing sips.

The Best Summer Cocktails to Try This Season

So what makes the best summer cocktails? Typically, the spirits are light and bubbly and often complemented with fresh fruit or citrus. The goal is to create a drink that’s easy to sip and can hold its own against the summer heat.

There’s something for everyone on this list—stronger sips with a tequila or vodka base and wine-based options complemented with a fruit liqueur. Whichever path you choose to take on your summer cocktail journey, we’ve got you covered.

spicy mezcal paloma_best summer cocktails

Spicy Mezcal Paloma

Why We Love It: Dare I say, this might just be the best summer cocktail of this year. I recently had my first sip of mezcal at a SXSW event here in Austin, and I was changed for the better. As I was warned by my company, it’s an acquired taste. Nevertheless, this Paloma’s kick of heat and smoky flavor is sure to win you over.

Hero Ingredients: Instead of agave or a sweetener, Camille’s hack of adding a bit of honey works like a charm.

limoncello spritz_best summer cocktails

Limoncello Spritz

Why We Love It: If you spend your summer days dreaming of the Italian coast, try your hand at crafting this simple and elegant limoncello spritz. With bubbly prosecco, fresh lemon and mint, and, of course, your tangy and sweet limoncello, you’ll be on your way to la dolce vita in no time.

Hero Ingredients: It’s almost a requirement to add a lemon garnish to your glass.

lillet spritz

Lillet Spritz

Why We Love It: In my opinion, the Aperol spritz craze fully deserved the hype. Not to mention, any spritz-based drink is exactly what I gravitate toward during the warmer months. For all the Francophiles out there, our managing editor, Isabelle, crafted the perfect drink that features a sweet and fruity Lillet Rosé. 

Hero Ingredients: Throw in some fresh citrus slices to spruce up this spritz!

spicy margarita_best summer cockatils

Spicy Margarita

Why We Love It: Before I considered myself a Texas girl, I had yet to understand the desire to add an extra kick of heat to my food. However, I’ve since changed my ways and am now obsessed with adding spice any way I can—including in my favorite drinks. With a tajín rim and sliced chili peppers, this spicy recipe is just what you need for sipping poolside.

Hero Ingredients: Orange juice makes a sweet addition to your typical margarita recipe.

watermelon mint margarita

Watermelon Mint Margarita

Why We Love It: Frozen cocktails have a special place in my heart. Although they’re not my go-to drink order, there’s something about a slushy-like bev that instantly boosts my mood. In honor of summer’s most beloved fruit, this margarita uses fresh watermelon to curate one of the most refreshing cocktails I’ve ever tasted.

Hero Ingredients: Fresh mint is the perfect complement to watermelon.

prickly pear margarita_best summer cocktails

Pricky Pear Margarita

Why We Love It: Whenever I find a menu featuring a prickly pear drink, I’m immediately intrigued but also skeptical. What I love about this particular recipe is that it doesn’t go overboard on the sugary taste that prickly pear drinks can sometimes have. It boasts a well-balanced flavor with freshly squeezed lime juice and tequila of your choice.

Hero Ingredients: Not to contradict my previous statements, but I actually prefer a sugar rim on this particular drink.

la grande plage

La Grande Plage

Why We Love It: I’ll turn to this French-inspired spritz after a day at the beach or while lounging by the pool. It’s classy and light, and it gives off the best coastal summer vibes in every sip. The secret ingredient? A bit of Angostura bitters for a herby, spiced flavor.

Hero Ingredients: This recipe shines thanks to a dry sparkling wine.

classic margarita

Classic Margarita

Why We Love It: Here in Texas, everyone has their own margarita recipe that they claim is the real deal. Call me biased, but after taste-testing hundreds of drinks around the state, Camille’s marg recipe is one of the best. You’ll want to break out your good tequila for this recipe—you won’t regret it.

Hero Ingredients: I always opt for Cointreau over triple sec for my margs.

salty dog cocktail

Salty Dog Cocktail

Why We Love It: For a simple and crowd-pleasing cocktail, this grapefruit juice and vodka combo is always my go-to. This variation of a classic greyhound cocktail can be crafted to each set of tastebuds by kicking it up a notch with a bit more vodka or adding in a bit more sparkling water to mellow things out.

Hero Ingredients: The salted rim is the cherry on top of this cocktail.

mint julep cocktail

Mint Julep Cocktail

Why We Love It: A pet peeve of mine is sitting down at a bar or restaurant that’s fresh out of mint. As a big fan of this fresh herb, it’s one of my favorite ingredients to add to my at-home cocktails, particularly this recipe. With a touch of oaky and bold bourbon and a dash of honey, this four-ingredient recipe is one I can enjoy year-round.

Hero Ingredients: Opting for honey in place of simple syrup is a simple way to elevate this cocktail.

elderberry cocktail_best summer cocktails

Elderberry Spring Cocktail

Why We Love It: St. Germain has always been one of my go-to liqueurs when I’m craving something sweet, slightly floral, and not too heavy. This cocktail—garnished with chamomile flowers and a spring of mint—is the perfect blend of sweet and citrusy flavors with a bubbly touch.

Hero Ingredients: Lemon juice is always a great addition to elderberry-based drinks.

watermelon vodka cocktail

Watermelon Vodka Cocktail

Why We Love It: The best summer cocktails are ones that pull out all the stops. For this drink, simply shake all your ingredients and add them back into your watermelon ball. It’s that easy to craft a low-maintenance, crowd-pleasing cocktail.

Hero Ingredients: While you can technically do without the fresh watermelon here, I consider it a non-negotiable in your ingredient list.

the sea bird_best summer cocktails

The Sea Bird

Why We Love It: This tropical, vacation-inspired summer cocktail combines fresh juices. Jennifer Fiedler shares tips from her book The Essential Bar Book, such as adding Aperol and using a good aged rum to create one of the best summer cocktails we’ve ever sipped.

Hero Ingredients: Add a skewer with fresh pineapple to really finish off this stunning drink.

kombucha cocktails_best summer cocktails

Kombucha Cocktails

Why We Love It: I’ve been addicted to kombucha’s probiotic power since my very first sip. The great thing about this health-forward beverage is that it can be paired with just about any liquor of choice, allowing you to craft the best summer cocktails with a fruity and bubbly base.

Hero Ingredients: Whether you brew your kombucha at home or buy it store-bought, you’ll need it on hand for this delicious experience.





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9 Low-Impact Exercises a Trainer Swears by for Results

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This summer in Texas has been particularly brutal when it comes to the heat. While I usually spend my summers exercising outdoors, with temperatures in the triple digits, anything that involves excessive movement is pretty much off the table. In the past few months, I’ve been on a mission to find the best way to stay in shape, not overheat, and still stay connected with nature. The result? A newfound love for low-impact exercises.

While you can always take an indoor yoga, bar, or cycling class to beat the heat, if you’re looking for exercises you can do at home without nearing heat exhaustion—we’ve got you covered. Jordan Hana, certified yoga teacher and yoga sculpt instructor, gave us the run-down on the benefits of keeping your movement low-impact, the best exercises to implement into your weekly routine, and how to do it all safely in the heat.

Featured image from our interview with Sanne Vloet by Michelle Nash.

Jordan Hana_low impact exercise

Jordan Hana





Jordan Hana is the founder & creator of The Arrow Methid—a fitness program that provides fun & invigorating fitness classes that challenge minds and bodies collectively through movement. The joy-filled variety of workouts span across Yoga (power & yin), Sculpt and Barre. Hana’s certifications include 200 Hour E-RYT (Corepower), Yoga Sculpt (Corepower), Barre (Barre Eclipse), Yoga Nidra (Soul & Steady).

What Makes Exercise Low-Impact

Low impact is simply just that—light (little to no) impact on your joints and at least one foot (if not both) connected to the ground. Low-impact exercises increase your heart rate slowly, are more fluid in motion, and are more gentle on the body. A few low-impact exercises include walking, yoga, pilates, barre, and swimming.

Woman stretching on exercise ball.

How Low-Impact Exercise Benefits the Body

Low-impact exercise is amazing for anyone and everyone. It’s generally safer and decreases your risk of injury as opposed to high-impact movement. Low-impact exercises tend to place some focus on flexibility, which is great for stability, alignment, and balance and can be used as a form of active recovery on days when you don’t want to rest but don’t want to overdo it. 

I am a HUGE fan of low-impact workouts 5 times a week, but I know that many of us are yearning for a quick, high-intensity workout. I personally love three days of low impact, two days of high impact, and two days of rest. If, on a rest day, you want more, a low-impact walk is a perfect form of active recovery! 

I’m not a doctor, but I genuinely think that low-impact exercises help with overall mental health—moving slowly, connecting with breath, and enjoying the workout—even a simple walk can do this!

Woman writing in journal.

Sample Workout Plan

If you’re looking to incorporate low-impact exercises into your weekly workout regime, Hana’s typical weekly workout schedule might help you get on track.

Monday: Barre

Tuesday: HIIT (a treadmill workout class)

Wednesday: Yoga

Thursday: HIIT (Cycling Class)

Friday: Pilates

Hana typically adds a walk into her weekly workout schedule as well—usually 2-3 days a week. It helps her get outside and take her two adorable pups for a walk. Outside time is key, not only for physical health but for boosting our mental wellness, too. Even just a 10-minute walk can do wonders. And if you’re avoiding the heat, try incorporating an early morning or evening walk into your routine.

Hana’s biggest note: get in tune with your body and start to listen to what it’s telling you. Soreness, injury, and major discomfort are telling you something is going on, and maybe you need to take a step back from the high-intensity workouts. If you’re new to fitness and unsure where to start, more low-impact workouts are definitely the way to go. And if you’re going the group fitness route, always let the instructor know you’re new! They love supporting beginners and helping you get the most from your workout.

Get in tune with your body and start to listen to what it’s telling you.

Woman doing low-impact exercises at home with dog.

The Best Equipment for Low-Impact Exercises

Truly, the best thing about low-impact workouts is you really don’t need much! Your body weight is hands-down the best tool for low-impact exercises.

If you’re looking to expand your fitness equipment repertoire, a yoga mat is perfect to support your body so you’re not directly on the grass or concrete. I always like to incorporate hand weights—for a barre or pilates class, I suggest 3-5 pound weights—an exercise pilates ball (small, about six inches), and an exercise band. The addition of weights, pilates ball, and exercise bands allow you to expand and build more muscles, but moving slowly within these exercises ensures proper form and less risk of injury. Always the option to have a towel for sweat, music for good vibes, and water to hydrate—a definite MUST! 

Tips for Working Out in the Heat

Adding heat (whether outdoors or indoors) increases the stress you place on your body, meaning the temperature of your body is increasing. It also dehydrates the body as you lose more fluids during these workouts, basically meaning you can fatigue faster. Your body also can’t cool itself as fast, so just make sure to take adequate breaths and prioritize recovery and hydration to help support your body within these workouts.

My #1 tip: Hydrate, Hydrate, Hydrate—this is key to working out in the heat. Adding an electrolyte supplement to your water is also a great way to replenish the minerals you lose when sweating! 

Other tips to think about:

  • Wear the right clothing. Lightweight, sweat-resistant, and breathable materials that are light in color
  • Know where you’re at. If you’re new to working out outdoors (or in the heat), start slowly and increase gradually. Know your limits, and don’t push it if you don’t have to.
  • Use sunscreen outdoors. Another must!
Woman stretching outside.

9 Low-Impact Exercises a Trainer Loves

Overall workouts:

  • Go for a 30-45 minute walk. This is a great way to enjoy the outdoors and get a sweat in without doing anything too strenuous.
  • Yoga—Flow through some Sun A’s. One of the foundations of vinyasa yoga is sun salutations. Sun Salutation A is a series of nine movements that sync to your breath to help build balance and strength in a subtle way.

Squat + Oblique Twist

Also known as a ‘pop squat twist,’ this exercise targets your glutes, quads, and obliques. While it can be done without any equipment, you can add an exercise band around your upper calf to increase tension and turn on your glutes during your squat.

Donkey Kicks

Donkey kicks are a highly glute-focused exercise that also activates the hamstrings and core. This exercise can be done on its own or by squeezing an exercise ball between your knee and hamstring.

Plank

While we all dread planks, they target your core and shoulders and are a fast way to build upper body strength. If the plank isn’t enough burn for you, add slow mountain climbers into your posture.

Bicep Curl to Overhead Shoulder Press

Your biceps and shoulders will feel it with this exercise. This is a great opportunity to use your hand weights (start with a lower weight and then increase) or find a water bottle or heavier object that’s laying around the house.

Lunge + Overhead Tricep Extension

Lunges with tricep extensions do it all—targeting glutes, quads, and triceps. Complete all reps on your right side before moving onto your left, and incorporate hand weights into this exercise.

Bird Dog

This exercise is done by extending your arm forward on all fours and then extending the opposite leg, crunching both limbs in toward your stomach to target your core, obliques, and glutes.

Pilates 100s

When I think of pilates, this is the first thing that comes to mind. Targeting your core, extend your legs at a diagonal while laying on your back on a mat. Reach your arms long by your side with palms facing down. Pump your arms vigorously but don’t lift any higher than the hips. While pumping arms, inhale for five counts and exhale for five counts to complete one exercise. When this is done 10 times with five inhales and five exhales, it equals 100.

Cobra/Locust

One of the core movements in vinyasa yoga is cobra/locust pose. This exercise activates your back muscles and glutes, squeezing both muscles to lift your body slightly off the ground.





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Myths vs. Facts You Should Know

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The time has come to shift our mindset about carbs. Because contrary to popular belief, they aren’t the villains. Before you protest, hear me out: I’m a Nutrition Consultant who once believed carbs were the culprit. Fast-forward a decade and my PCOS is in remission, I’ve birthed two babies, and my body grows stronger by the day. Without carbs, none of these things would be possible. But with countless diets advocating for a low-carb lifestyle, it’s easy to assume carbs have no place on your plate. Fortunately, this isn’t the case. With your vitality in mind, we’re debunking common carb myths and exploring why they’re essential to a balanced diet.

Spoiler alert: Your energy, brain, and hormones need this macronutrient. Let’s ditch restrictive tendencies and celebrate the goodness of carbs, together.

Edie Horstman

Edie Horstman





Edie is the founder of nutrition coaching business, Wellness with Edie. With her background and expertise, she specializes in women’s health, including fertility, hormone balance, and postpartum wellness.

Why do carbs get a bad rap?

We have diet culture to thank. It has long perpetuated the message that carbs are inherently bad. It paints them as the primary culprits behind weight gain and poor health. This narrative is driven by numerous fad diets and popular misconceptions—which often promote low-carb regimes as the key to slimmer, healthier bodies. As a result, we’ve developed a fear of carbs, avoiding them without understanding their essential role in our well-being. This one-dimensional view neglects two things: the complexity of nutrition and the importance of balanced eating habits.

woman taking a bite of cake_carb myths

Carbs: Our Primary Energy Source

Carbs are our primary source of fuel (especially for our brains and muscles). When we eat them, they break down into glucose. And this glucose energizes all of our cells. Therefore, carbs are vital for everything from brushing our teeth and responding to text messages to lacing up our shoes and going for a walk. We need them to survive. Misconceptions aside, the goal is to balance your carb intake with a nutritious diet. In turn, this provides sustained energy levels and promotes metabolic efficiency.

Not All Carbs Are Created Equal

It’s no surprise that carbs receive their fair share of criticism. But this largely stems from the prevalence of ultra-processed carbs in our modern diets. These less nourishing carbs (sugary snacks, refined white bread, etc.), lead to rapid blood sugar spikes. In turn, this increases our overall hunger, causes metabolic problems, and toys with our delicate hormones.

On the other hand, others are incredibly nutritious: fiber-forward veggies, polyphenol-rich fruits, legumes, and sprouted grains. These (unlike their refined carb counterparts) provide vital nutrients.

Ricotta toast_carb myths

What are the different types of carbohydrates?

Let’s unpack the basics:

1. Starchy Carbohydrates

Starchy carbs are complex carbs that provide a significant source of energy. They’re made up of long chains of glucose molecules, which take longer to digest and provide a steady release of fuel.

  • Examples: Potatoes, rice, pasta, bread, corn, and legumes—like beans and lentils.
  • Benefits: These carbs are excellent for sustained energy and are often rich in vitamins and minerals.

While we need starchy carbs, these are the least blood sugar-friendly. Depending on your health goals or conditions, you’ll want to maximize (or minimize) starchy carbs. For example, if you’re an endurance athlete, work a job that requires heavy lifting/a lot of walking, are pregnant, or you’re recovering from an illness, you’ll likely benefit from a higher (starchy) carb diet. If you’re prediabetic, diabetic, or have PCOS, you may need to eat fewer starchy carbs.

2. Non-Starchy Carbohydrates

Non-starchy carbs, on the other hand, include a variety of produce that is both lower in calories and sugar compared to starchy carbs. These carbs are rich in water and micronutrients.

  • Examples: Leafy greens, broccoli, cauliflower, peppers, berries, apples, and citrus fruits.
  • Benefits: These carbs are high in vitamins, minerals, and antioxidants. They’re ideal for maintaining a healthy weight and supporting overall health.

3. Fiber

Fiber—a bit of an outlier—is another type of carb. The body can’t digest fiber, so it passes through the digestive system (largely intact), keeping hunger and blood sugar in check.

  • Types: Soluble fiber (dissolves in water and forms a gel-like substance) and insoluble fiber (does not dissolve in water and adds bulk to stool).
  • Examples: Soluble fiber is found in oats, beans, lentils, apples, and citrus fruits. Insoluble fiber is found in whole grains, nuts, seeds, and veggies (like carrots, celery, and tomatoes).
  • Benefits: Fiber is essential for digestive health, helps to prevent constipation, lowers cholesterol levels, and aids in weight management by promoting a feeling of fullness.
Sweet potato chickpea bowl_carb myths

Healthy Carb Sources: What to Eat

Embracing the right types—and amounts—of carbs ensures our bodies have the fuel needed to thrive. More on how to calculate your carb needs, below! But generally speaking, healthy carbs include fiber-rich produce (colorful fruits and veggies), tubers (potatoes, sweet potatoes, and yams), legumes (beans and lentils), whole grains (quinoa, brown rice, oats, etc. ), and dairy (organic/pasture-raised milk, yogurt, and kefir).

Woman eating orange segments.

Less Healthy Carb Sources: What to Minimize

For the sake of blood sugar balance, digestion, and hormone health, it’s best to minimize ultra-processed carbs. After all, these are stripped of their nutritional value (and loaded with added sugars). What do these include? Sugary cereals, granola bars, pastries, and sodas. Instead, enjoy these on special occasions or when a relentless craving strikes.

Hot tip: If you pair your favorite refined carb with a source of protein/healthy fat/fiber (i.e., a drizzle of tahini, a handful of walnuts, an egg, Greek yogurt, etc.) you’ll experience less of a blood sugar spike! Bonus points if you eat your carbs toward the end of your meal/snack.

Smoothie ingredients_carb myths

How many carbs do you need?

Determining how many carbohydrates you need is a bit nuanced. You’ll want to take your age, sex, activity level, and overall health goals into account. But to get started, consider these five factors:

1. Daily Recommendations

General guidelines for carbohydrate intake vary based on different health organizations:

  • The Dietary Guidelines for Americans recommend that 45-65% of your total daily calories come from carbohydrates.
  • The Institute of Medicine suggests a minimum of 130 grams of carbohydrates per day for adults.

2. Activity Level

Your physical activity level significantly influences your carbohydrate needs:

  • Sedentary Lifestyle: If you have a low level of physical activity, you might need fewer carbs. Around 3-5 grams of carbs per kilogram of body weight per day might be sufficient.
  • Moderate Activity: For moderate exercise (about 1 hour per day), you might need 5-7 grams of carbs per kilogram of body weight per day.
  • High Activity: For athletes or highly active individuals, 7-10 grams of carbs per kilogram of body weight per day might be necessary.

3. Health Goals

  • Weight Loss: If your goal is to lose weight, you might consider a lower-carb diet. Many low-carb diets suggest consuming 50-150 grams of carbs per day.
  • Maintenance: For maintaining weight, the general recommendation of 45-65% of your total daily calories from carbohydrates is a good target.
  • Muscle Gain: If you’re looking to gain muscle, you might need more carbs to fuel your workouts and recovery.

4. Medical Conditions

Certain medical conditions require specific carbohydrate adjustments:

  • Diabetes: Managing carbohydrate intake is crucial for blood sugar control. Work with a healthcare provider to determine the right amount of carbs!
  • Digestive Issues: Some people benefit from adjusting their carb intake based on digestive conditions, like IBS or celiac disease.

5. Personal Tolerance and Preferences

Everyone’s body reacts differently to carbohydrates. Some of us feel better on a higher-carb diet, while others might thrive on a lower-carb intake. It’s important to pay attention to how your body feels and performs with different carbohydrate levels. A continuous glucose monitor can help you determine this!

Shanika Hillocks eating oatmeal_carb myths

Carbs and Blood Sugar Balance

Without sounding like a broken record, carbs play a crucial role in blood sugar regulation. And we want to maintain normal blood sugar levels as frequently as possible. This helps with stable energy levels, fewer mood swings, healthier hormones, and reduces the risk of chronic disease (I.e. diabetes). All of that to say, not all carbs have the same effect on blood sugar levels.

Simple Carbs

Simple carbs, found in sugary foods and drinks, are quickly digested and can cause rapid spikes in blood sugar, followed by crashes that leave you feeling tired and hungry.

Complex carbs

Complex carbs are digested more slowly, providing a gradual release of glucose. This helps maintain stable blood sugar levels.

Farro salad with delicata squash.

How to Incorporate Healthy Carbs Into Your Meals

Need inspo? Try these ideas for a day of healthy-carb eating.

  • Start your day with a breakfast of eggs scrambled with greens, mushrooms, tomatoes, and goat cheese. Nosh on a slice of sourdough with avocado on the side.
  • For lunch, enjoy a quinoa salad with a high-quality protein source—like tempeh, smoked salmon, or leftover steak. Drizzle your favorite olive oil on top!
  • For dinner, dig into a hearty plate of 100% whole-grain pasta (or a pasta alternative, like Kaizen) paired with sautéed zucchini and diced chicken sausage.

If you build your plate around protein and fiber, your starchier carbs will fall—naturally—into place.

Low-Carb Diets: Are They Sustainable?

Since the 1970s, low-carb diets have touted the potential for weight loss. While reducing your carb intake can lead to initial weight loss, it’s important to consider its long-term effects. Eliminating—or severely restricting—carbs can lead to nutrient deficiencies, decreased energy levels, an uptick in cortisol, and an increased risk of certain health issues (i.e., amenorrhea).

Additionally, low-carb diets are typically difficult to maintain over time. Hello, vicious cycle of weight loss and regain. Instead of cutting out carbs entirely, focus on fiber-rich carbs to support your wellness goals.

high-protein meal prep for breakfast-protein oatmeal_carb myths

The Truth About Carbs and Weight Gain

The idea that carbs are solely responsible for weight gain is a common (and unfortunate) misconception. Weight gain—in general—is the result of an imbalance between calorie intake and expenditure, regardless of the source of those calories. While it’s true that consuming large amounts of refined carbs can contribute to weight gain, this has to do with their high-calorie content and low nutritional value. In contrast, fiber-forward carbs can actually support weight management. They provide essential nutrients while keeping you feeling full and satisfied.

Carbs—They’re Not the Villain

Carbs are an essential part of a healthy diet. By understanding the difference between healthy and not-so-nourishing carbs, you can make informed choices that support your overall well-being. Focus on incorporating fiber-rich produce and whole grains into your meals, always pairing carbs with protein and healthy fats. When in doubt, crowd out ultra-processed carbs by adding more healthy carbs to your plate. There’s no need to eliminate carbs! Rather, choose options that fuel your long-term health goals. And when that pizza craving strikes, we encourage you to say yes.





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