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Total eclipse of the donut: Businesses gear up for astrological rarity with special edition snacks, beer, jewelry

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Eclipse-themed beer. Jewelry and ornaments. And doughnuts that capture the sun’s disappearing act with the help of buttercream frosting.

With April 8’s total solar eclipse right around the corner, businesses are ready for the celestial event that will dim skies along a generous path across North America.

There are oodles of special eclipse safety glasses for sale, along with T-shirts emblazoned with clever slogans and other souvenirs — just like the last time the U.S. got a big piece of the total solar eclipse action in 2017.

Hotels and resorts along the prime path are luring in visitors with special packages and Southwest and Delta are selling seats on eclipse-viewing flights. Cities, museums and parks are staging watch parties to draw in tourists as well as residents.

“This is a special event and … the travel industry certainly is in a very good spot,” said Jie Zhang, a marketing professor at the University of Maryland’s business school. She also noted the eclipse craze arrives at a time when consumers are continuing to ramp up spending on new experiences.

Closer to eclipse day, there are likely to be more special products and promotions from national brands springing up, like Moon Pie’s “eclipse survival kit,” made up of four mini versions of the chocolate snack and two pairs of eclipse glasses.

Small businesses within the eclipse’s 115-mile-wide (185-kilometer-wide) path of totality appear to be leading the charge so far. Online shops and local vendors have put together a full array of creative, limited-edition merchandise: earrings, baby onesies, ornaments, games, banners and more.

Some towns and business owners have been anticipating the celestial event and huge crowds for years.

After the 2017 eclipse, “I marked my calendar,” said Sam McNulty, co-founder of Market Garden Brewery in Cleveland, which is in the eclipse path this time and will see nearly four minutes of dimmed skies.

Last year, McNulty’s team brewed a hazy IPA called “The Totality” to help drum up interest in the eclipse. The on tap debut was a success, and the brewery was soon approached by local grocer Heinen’s to partner for a canned collaboration.

In the coming weeks, “thousands and thousands” of cans are set to hit store shelves, McNulty said — adding they decided to go big because of how rare the event is. Cleveland won’t be in the path of totality again for a long time — not until 2444.

“I don’t want to have to wait 420 years to brew the next batch of cans,” he joked. “So we made a very large one this time.”

The eclipse-themed beverages don’t stop at beer. Big Cuppa, a coffee shop in Morrilton, Arkansas, also has a full eclipse menu with a handful of specialty drinks. Its “Moon Pie Frappa” is a blended Moon Pie drink flavored with dark chocolate and toasted marshmallow.

Big Cuppa co-owner Joseph Adam Krutz said that he’s excited to greet customers and the many new faces set to travel through town next month. Krutz said his shop has been gearing up for a while along with other businesses in downtown Morrilton. He drives by a countdown clock each day.

“We’re prepared. Bring it on,” Krutz said.

And don’t forget the snacks. In Ohio’s Butler County, a shop called The Donut Dude will have an “Eclipse Donut Special” that shows the eclipse’s stages as the sun disappears behind the moon.

The special goes on sale later this month and consists of seven filled-doughnuts with rolled buttercream, two galaxy-themed cake doughnuts and safety glasses so customers can watch the event while snacking away.

“We’re anticipating a lot of fun,” co-owner Glen Huey said.

Since the doughnut shop is closed on Mondays, Huey is looking forward to watching the spectacle as it passes over his town between Cincinnati and Dayton.

In the U.S., Texas has the best odds for clear skies and the state expects to be swarmed with tourists. With a prime location, eateries in the town of Grapevine have a multitude of offerings: a “Blackout Dinner” at Hotel Vin and a “Solar Eclipse Shake” at Son of a Butcher.

Many businesses along the path of totality are offering special events leading up to the eclipse, too.

New York’s Cayuga Lake Wine Trail is promoting “Sips to the Eclipse” for the weekend ahead of April 8. Guests will be able to visit 10 wineries for tastings — some of which are offering additional attractions like an eclipse eve tarot card reading, special slushies and half-moon cookies.

Katherine Chase, executive director of the wine trail, said the promotion was planned in anticipation of all the people coming to the Finger Lakes region for the eclipse.

“The wineries can go as big or as little as they’d like to entice folks to come,” she said.

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Boeing staff get 25% pay hike in deal to avoid strike

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Boeing is offering its staff a 25% pay bump over a four-year contract, in a bid to avoid a strike that could potentially shut down its assembly lines as early as Friday.

Union leaders representing more than 30,000 employees have urged the workers to support the proposal, describing it as the best contract they had ever negotiated.

If approved the agreement would be an important achievement for Boeing’s new chief executive, Kelly Ortberg, who faces pressure to fix the company’s quality and reputational issues.

Boeing workers in the Seattle and Portland region are set to vote on the deal on Thursday. A strike can still happen if two thirds of union members support it in a separate vote.

In a video message to Boeing workers, the aerospace giant’s chief operating officer, Stephanie Pope, described the proposal as a “historic offer”.

If ratified by union members, it would be the first full labour agreement between the firm and the unions in 16 years.

Although the tentative deal did not match the union’s initial target of a 40% pay rise, negotiators still praised it and advised members to accept it.

“We can honestly say that this proposal is the best contract we’ve negotiated in our history,” said a statement from the International Association of Machinists and Aerospace Workers (IAM).

Aside from the pay bump, the deal offers workers improved healthcare and retirement benefits and a commitment by Boeing to build its next commercial airplane in the Seattle area.

It also gives the union members more say on safety and quality isues.

“Financially, the company finds itself in a tough position due to many self-inflicted missteps. It is IAM members who will bring this company back on track,” the negotiators said, referring to the crises faced by Boeing in recent years.

Mr Ortberg, an aerospace industry veteran and engineer, took over as Boeing’s new chief executive last month.

His appointment came as the firm reported deepening financial losses and continued to struggle to repair its reputation following recent in-flight incidents and two fatal accidents five years ago.



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Asia shares slip, China inflation surprisingly soft By Reuters

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By Wayne Cole

SYDNEY (Reuters) – Asian share markets slid on Monday after worries about a possible U.S. economic downturn slugged Wall Street, while dragging bond yields and commodity prices lower as investors avoided risk assets for safer harbours.

bore the brunt of the early selling as a stronger yen pressured exporters, losing 2.4% on top of a near 6% slide last week.

MSCI’s broadest index of Asia-Pacific shares outside Japan slipped 0.6%, after losing 2.25% last week.

and Nasdaq futures were both a fraction lower, after Friday’s slide.

Fed fund futures were little changed as investors wondered whether the mixed U.S. August payrolls report would be enough to tip the Federal Reserve into cutting rates by an outsized 50 basis points when it meets next week.

So far, markets imply only a 29% chance of a large cut, in part due to comments from Fed Governor Christopher Waller and New York Fed President John Williams on Friday, though Waller did leave open the option of aggressive easing.

“Our read of the data is that the labour market continues to cool, but we see no sign of the kind of rapid deterioration in conditions that would call for a 50bp rate cut,” Barclays economist Christian Keller said.

“Importantly, we also see no indication of any appetite for this in Fed communications,” he added. “We retain our call for the Fed to begin its cycle with a 25bp cut, followed by two more 25bp at the remaining two meetings this year, and a total of 75bp of cuts next year.”

Investors are considerably more dovish and have priced in 115 basis points of easing by Christmas and another 127 basis points for 2025.

Data on August U.S. consumer prices on Wednesday should underline the case for a cut, if not the size, with headline inflation seen slowing to 2.6% from 2.9%.

ECB TO EASE

Markets are also fully priced for a quarter-point cut from the European Central Bank on Thursday, but are less sure on whether it will ease in both October and December.

“What matters will be guidance beyond September, where there’s strong pressure on both sides,” analysts at TD Securities noted in a note.

“Wage growth and services inflation remain strong, emboldening the hawks, while growth indicators are flagging softer, emboldening the doves,” they added. “Quarterly cuts are likely more consistent with the new projections.”

The prospect of global policy easing boosted bonds, with 10-year Treasury yields hitting 15-month lows and two-year yields the lowest since March 2023.

The 10-year was last at 3.734% and the two at 3.661%, leaving the curve near its steepest since mid-2022.

The drop in yields encouraged a further unwinding of yen carry trades which saw the dollar sink as deep as 141.75 yen on Friday before steadying at 142.41 early on Monday.

The euro held at $1.1090, having briefly been as high as $1.1155 on Friday. [USD/]

Data on consumer prices (CPI) from China due later Monday are expected to show the Asian giant remains a force for disinflation, with producer prices seen falling an annual 1.4% in August.

The CPI is forecast to edge up to 0.7% for the year, from 0.5%, mainly due to rising food prices.

Figures on China’s trade account due Tuesday are expected to show a slowdown in both export and import growth.

Also on Tuesday, Democrat Kamala Harris and Republican Donald Trump debate for the first time ahead of the presidential election on Nov. 5.

In commodity markets, the slide in bond yields kept gold restrained at $2,496 an ounce and short of its recent all-time top of $2.531. [GOL/]

© Reuters. FILE PHOTO: A man walks past electronic screens displaying Japan's Nikkei share average outside a brokerage in Tokyo, Japan August 2, 2024. REUTERS/Issei Kato/File Photo

Oil prices found some support after suffering their biggest weekly fall in 11 months last week amid persistent concerns about global demand. [O/R]

added 57 cents to $71.63 a barrel, while firmed 60 cents to $68.27 per barrel.





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