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For Gen Z, Facebook Is a Marketplace

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In December, Ellicia Chiu and Cher Su had just a few boxes in tow when they moved into a walk-up apartment in New York’s Lower East Side neighborhood. Before their move, from Los Angeles, the two friends knew that they would need to furnish their new apartment with small kitchen appliances, décor and furniture. But instead of purchasing new items, they knew it would be more affordable to find secondhand items on Facebook Marketplace, the social network’s buy-and-sell service.

“I only use Facebook for Marketplace,” said Ms. Chiu, 24, who added that she spent most of her social time on TikTok and Instagram, which is owned by Meta, Facebook’s parent company.

For many 20-somethings who don’t have a lot of disposable income, Marketplace is a place to get deals on items they wouldn’t normally be able to afford.

“As someone who’s in their young 20s, I want to have nicer things but I don’t have the financial means to get there yet,” said Ms. Chiu, who added that she preferred Marketplace over other sites because its interface was easy to use, making it easier to find deals on furniture.

Over the past decade, Facebook has declined in popularity with Gen Z as a social site, a 2022 Pew Research Center survey found. Instead, younger people are spending more of their social time on Instagram, TikTok and Snapchat.

“Facebook Marketplace is often referred to as ‘the internet’s garage sale’ and is a modern-day counterpart to eBay and Craigslist,” said Yoo-Kyoung Seock, a professor of textiles, merchandising and interiors at the University of Georgia, who studies consumer behavior among Gen Z and millennials and environmental sustainability in the textile industry. “The platform’s remarkable success is largely due to the trust users place in it, which is a result of its unique connection to Facebook’s social network.”

For a generation that is environmentally conscious and prefers to shop secondhand, Marketplace has become popular.

“Young people, including students and young professionals, are increasingly drawn to used goods,” Dr. Seock said. Faster inflation has also made secondhand purchases a practical choice, she added.

Launched in 2016, Marketplace has over a billion monthly active users and is the second most popular online site for secondhand goods, behind eBay, according to a 2022 survey by Statista, a company that provides market data. Meta doesn’t say much about Marketplace as a business, how its demographics may differ from Facebook overall and whether it has a vision to grow the platform in its annual reports. Meta did not respond to questions about whether it has long-term business goals for Marketplace or if it was aware of the platform’s popularity among Gen Z.

Some buyers say they prefer Marketplace over Craigslist, which was popular among older generations searching for used goods, because unlike Craigslist users, Marketplace buyers and sellers have profiles with ratings that make them more trustworthy and messaging is built-in on Facebook, making communication easy.

Marketplace is free for buyers to use. Although sellers can encounter transaction fees, many of them avoid it by selling locally and asking buyers to bring cash when picking up their purchase. Ms. Chiu said she usually paid using Venmo, though she would bring cash if a seller insisted.

Ms. Chiu and Ms. Su said their favorite Marketplace purchase was a couch from West Elm, which the seller had for less than a year. The couch cost $1,200 at retail, and they purchased it for $145. Ms. Chiu said the seller had warned her that the couch had cat scratch marks, but when she and Ms. Su showed up to look at it, they didn’t see many scuffs.

Some of their other favorite Marketplace finds include a Zojirushi rice cooker (retail price: $150; purchased on Marketplace for $50), a Dyson vacuum (retail price: $470; purchased on Marketplace for $135) and an IKEA NORDEN extendable table (retail price: $350; purchased on Marketplace for $150).

In total, Ms. Chiu and Ms. Su said they spent approximately $1,400 on more than 30 items purchased from Marketplace and estimated that they saved more than $3,000.

Not all of Ms. Chiu’s and Ms. Su’s purchases have been successes: Ms. Chiu once bought a plant from a seller that she discovered had root rot when she tried to repot it. Buyers have to work out returns with sellers on Marketplace, and Ms. Chiu’s plant seller later offered her a refund of 50 percent of the price she had paid, which she accepted. Ms. Su said she once bought a bookshelf that fell apart once she was home. She was not able to get a refund.

Ms. Su said that she was aware of Marketplace scams and tried to avoid them. “There are many scammers that try to ask for personal information when messaging about items — so beware of that too!” she warned. (Meta provides users with guides on recognizing and avoiding scams.)

Sebastian Ramos, a junior at DePaul University in Chicago, also uses Marketplace to buy and sell items, and he even once got a free couch (estimated retail price: $1,300). He has also purchased acrylic vinyl record shelves (estimated retail price: $45; purchased on Marketplace for $10) and sold his used Nintendo 3DS (retail price: $200; sold on Marketplace for $150).

Mr. Ramos, 21, said he did not use Facebook for social media, but he enjoyed purchasing secondhand items on Marketplace to save money and also because he liked shopping at thrift stores.

“You don’t have to pay more for a new thing when you can find something that has been used, or even slightly used, for a lot cheaper,” he said.

Sarah Williams, who lives in Kenosha, Wis., is an executive assistant and a new mom. Shortly after she and her husband found out that they were expecting a baby last year, Ms. Williams said Marketplace was the first place she started looking to buy baby items.

The first item on her list was a light-toned wooden crib. But the cribs that she found online were listed for $1,200 and were out of her budget.

“The prices were just absolutely ridiculous,” Ms. Williams, 24, said.

After a rigorous two-week search online, she found a crib she liked that a woman who lived near her had listed on Marketplace. After messaging back and forth through Facebook Messenger with the seller, Ms. Williams and her husband drove to the woman’s house to inspect the crib. They bought it for $300 — 75 percent less than the original price — after they saw that it was in good shape.

“It was a very nice exchange, and it felt very personable,” Ms. Williams said.

Ms. Williams said she hoped to find other mothers on Marketplace who had items they no longer needed because their children had outgrown them.

Like Ms. Williams, Ms. Chiu and Ms. Su said that being able to network and meet new people when picking up their Marketplace purchases had been an enjoyable part of their moving experience and settling into their new home.

“That’s what Facebook started as, and it’s cool that Marketplace is also fostering that,” Ms. Su said.



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ISPs are fighting to raise the price of low-income broadband

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A new government program is trying to encourage Internet service providers (ISPs) to offer lower rates for lower income customers by distributing federal funds through states. The only problem is the ISPs don’t want to offer the proposed rates.

 obtained a letter sent to US Commerce Secretary Gina Raimondo signed by more than 30 broadband industry trade groups like ACA Connects and the Fiber Broadband Association as well as several state based organizations. The letter raises “both a sense of alarm and urgency” about their ability to participate in the Broadband Equity, Access and Deployment (BEAD) program. The newly formed BEAD program provides over $42 billion in federal funds to “expand high-speed internet access by funding planning, infrastructure, deployment and adoption programs” in states across the country, according to the (NTIA).

The money first goes to the NTIA and then it’s distributed to states after they obtain approval from the NTIA by presenting a low-cost broadband Internet option. The ISP industries’ letter claims a fixed rate of $30 per month for high speed Internet access is “completely unmoored from the economic realities of deploying and operating networks in the highest-cost, hardest-to-reach areas.”

The letter urges the NTIA to revise the low-cost service option rate proposed or approved so far. have completed all of the BEAD program’s phases.

Americans pay an average of $89 a month for Internet access. New Jersey has the highest average bill at $126 per month, according to a survey conducted by . A 2021 study from the found that 57 percent of households with an annual salary of $30,000 or less have a broadband connection.



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These transparent earbuds by Nothing made my AirPods look and sound boring

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A hand holding the Nothing Ear (a) earbuds

Nina Raemont/ZDNET

ZDNET’s key takeaways 

  • For $99, the new Nothing Ear (a) earbuds offer clear sound and a thoughtful design. 
  • Their affordability, comfort, and long battery life make them a great option for budget-conscious shoppers.
  • Unfortunately, its middling noise-canceling tech doesn’t protect you from external noises. 

Most of the audio tech on the market right now errs on the side of aesthetic caution. I’ve tested plenty of earbuds this year, and something I’ve noticed is that many manufacturers sacrifice style for functionality, opting for blacks, grays, and enough matte finishes to fit inside a therapist’s office — much to my chagrin. In the words of the late, great Andre Leon Talley, “it’s a famine of beauty” over here.  

Also: Why I ditched my AirPods Pro for Nothing’s new transparent earbuds (and don’t regret it)

So when Nothing sent me its new earbuds, I was excited to finally see a cool, fresh, and exciting design, and they’re worthy of a callout. I’ve been testing the new Nothing Ear (a) earbuds since launch, taking them on a ten-mile run, working deskside, and commuting on the subway with them in my ears. One question that informed my initial testing was: Despite their stylish design, how does the audio tech stack up to similarly-priced competitors?

View at Amazon

The Nothing Ear (a) advances on the specs from the brand’s Ear (1) earbuds from 2021. The new buds offer plenty of upgrades like improved active noise cancellation, transparency mode, longer battery life, Bluetooth multipoint, minimized latency for gaming, and pinch controls.

Also: The best earbuds of 2024: Expert tested and reviewed

Nothing plays with solid color and transparent accents and puts the two at the forefront of its product design. You can’t help but obsess over the brand’s unique visual appeal: a stripped-down design that reveals the inner workings of the technology cast against bold colors. The clear design of both the earbud case and the earbuds itself offers users an inside look into the tech’s internal components and an appreciation for what is often obscured. 

Nothing Ear (a) on a table

Nina Raemont/ZDNET

The earbuds come with three ear tip sizes in the box and are available in three colors: black, white, and yellow. I tried these buds in yellow, which is the first non-neutral color in Nothing’s earbud lineup. The color feels daring and bright and is just as much a fashion accessory as it is a tech accessory. 

Other competitive earbuds can’t say the same: I looked at my list of best earbuds to see if there was any color diversity and found that every top earbuds I’ve included are either black, a muted white, or white, from Sony’s WF-1000XM5 and JBL’s Tour Pro 2, to Bose’s QuietComfort Ultra and Apple’s AirPods Pro. These earbuds, on the other hand, are like the AirPods Pro’s funkier younger sister who went to art school, buys gifts for friends through the MOMA Store, and can explain the difference between white and orange wine to you. 

The case is lightweight and compact, so it won’t be obstructive or heavy in your pocket. The earbuds themselves are comfortable and easy to wear, with an extra tactile ear tip that keeps the buds attached to your ear canal as you move around. Nothing also equipped these buds with Bluetooth multipoint and in-ear detection when you wear these, two nice touches that inexpensive earbuds occasionally lack. 

Also: The best earbuds I’ve ever listened to are not by Bose or Sony

I ran for five hours and worked and commuted with these earbuds for a week straight and still have a battery life of 80%. Needless to say, these earbuds won’t die easily on you. 

Nothing Ear (a) held up to a mirror

Nina Raemont/ZDNET

One of my favorite design choices with the Ear (a) is that the controls are dictated by pinches instead of taps and swipes, similar to the AirPods Pro 2. Most earbuds that I’ve tested with the same form factor have touch controls on the top of the ear stem where the bud meets the stem. I always run with earbuds in, and when my ears get too sweaty, and my earbuds begin to slip out, I accidentally touch and activate the touch controls when I’m attempting to press the bud back into my ears.

Also: The best earbuds under $100

Nothing eliminated this problem for me, as the touch controls are at the bottom of the stem, far away from accidental touches. Despite needing a pinch to activate the controls, they are reliable and responsive. The pinch controls allow you to play and pause music, skip tracks, and toggle between ANC and transparency mode.

Speaking of ANC, this feature is where the Ear (a) buds begin to show their affordable price. I turned on the ANC while I worked in the office, and I could still hear my colleagues’ computer notification pings and conversations around me. For $109, I wasn’t expecting mind-blowing ANC, and that’s certainly not what I got. The earbuds will drown out some noise, but you’ll have to pay a higher price for premium ANC.

Review: Nothing Ear Stick: Earbuds, but make it fashion

When it comes to the actual audio quality, however, these earbuds produce a balanced, clear, and bright sound. While listening to Moses Sumney and Shabaka’s Insecurities, the harp and flute whistles in the upper midrange shimmered in my ears without being too harsh. Bass-heavy songs can get an extra boost by tweaking the Bass Enhance algorithm in the Nothing app. While listening to Kaytranada’s What You Need, I toggled between the five levels of bass enhancement to boost the lower frequencies. This feature created a noticeably different sound with deeper, richer bass. 

ZDNET’s buying advice 

The Nothing Ear (a) are best for people who want a relatively affordable pair of earbuds with thoughtful functions and a unique design.

If you want earbuds with more effective noise-canceling for a similar price, consider the JLab JBuds ANC 3 for their strong noise-canceling and snug fit. If you like Nothing’s unique and charming design choices but want better sound, more effective ANC, and more premium features, try the Nothing Ear.





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Best Internet Providers in Columbia, South Carolina

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What’s the best internet provider in Columbia?

This famously hot Soda City — endearingly nicknamed “Cola” — is South Carolina’s capital. Pondering these two unrelated facts brings up two questions for those of us who’d rather stay safely indoors to beat the heat, watching Netflix with a fizzy beverage in hand: Do the internet speeds in Columbia pop? Are there options to consider for the best internet service provider in the city?

Good news for residents of the former home of the world’s largest fire hydrant: Median download speeds in Columbia exceed 200 megabits per second, according to Ookla data. To answer the second question, fiber internet from AT&T is available in Soda City and that makes AT&T Fiber our choice for the best internet service provider in Columbia.

While we recommend AT&T Fiber, its expected speeds are on par with Spectrum’s, its largest competitor within Columbia, according to Ookla. Other than these two major ISPs, some Soda City citizens can connect with Verizon and T-Mobile’s 5G home internet. If you’re looking for the speediest plan in the city, AT&T Fiber’s multigig plans top out at 5,000Mbps. On the other hand, there are a few affordable options in the area, but the cheapest internet belongs to Spectrum’s $40-per-month plan for 300Mbps.

Best internet in Soda City

Columbia internet providers compared

Provider Internet technology Monthly price range Speed range Monthly equipment costs Data cap Contract CNET review score
AT&T
Read full review
Fiber $55-$245 300-5,000Mbps None None None 7.4
CarolinaConnect Cooperative, Inc. Fiber $50-$90 350-1,000Mbps None None None N/A
Hughesnet
Read full review
Satellite $50-$95 50-100Mbps $15 or $300 to $450 one-time purchase 100-200GB 2 years 6
Spectrum
Read full review
Cable $50-$90 300-1,000Mbps Modem free; $7 for router (optional) None None 7.2
T-Mobile Home Internet
Read full review
Fixed wireless $60-$70 ($40-$50 for eligible Go5G Plus and Magenta Max mobile customers) 72-245Mbps None None None 7.4
Verizon 5G Home Internet
Read full review
Fixed Wireless $50-$70 ($35-$45 for eligible mobile customers) 100-300Mbps None None None 7.2
Viasat
Read full review
Satellite $120 25-150Mbps $15 or $250 one-time purchase Unlimited (850GB soft cap) None 6.1

Show more (3 items)

Source: CNET analysis of provider data

Other available internet providers in Columbia

Most of the city will have access to AT&T’s fiber internet (or EarthLink’s piggybacked option) or cable internet through Spectrum. In contrast, some neighborhoods have access to T-Mobile or Verizon’s 5G options, as well as regional carriers ispMint and EIN. Here are the other options in the city not listed above.

  • EarthLink: EarthLink uses other networks to connect its customers to the internet. The company provides a good variety of speeds, starting at 100Mbps and going up to a whopping 5,000Mbps, with prices ranging from $60 to $190.
  • EIN: This Kansas-based ISP serves some of Columbia and its surrounding areas. DSL internet plans start at $88 monthly for 6Mbps in download speeds. However, the tiers range from 300Mbps to blazing speeds of 5,000Mbps.
  • ispMint: A veteran-owned provider serving mostly rural customers, its $199 plan (which requires purchasing a $299 device or an extra $30 per month to lease) averages between 15 to 50Mbps.
  • Hughesnet: Columbia residents likely won’t need satellite internet (SpaceX’s Starlink is also available almost everywhere in the city). Hughesnet offers speeds of 50Mbps with prices starting at $50 with a two-year contract and equipment fees. Columbia residents have access to its Fusion plans, a satellite and wireless home internet combo.
  • T-Mobile Home Internet: The wireless carrier’s 5G home internet can be a compelling option in terms of price if it’s available to you, especially if you have certain mobile plans with the company. Speeds range from 72 to 245Mbps for $60 per month. It becomes a much more compelling option for customers of the company’s Go5G Plus or Magenta Max phone plans, which drops the price to $40 monthly. T-Mobile customers with Go5G, Magenta or Essentials plans get a smaller discounted price of $40 per month. 
  • Viasat: Viasat has a singular plan that features speeds of up to 150Mbps for $120 per month. While unlimited data is available, you can expect a monthly soft cap of 850GB.

Evening view of the South Carolina State House in Columbia, South Carolina. The Wade Hampton statue sits behind the South Carolina Statehouse. Evening view of the South Carolina State House in Columbia, South Carolina. The Wade Hampton statue sits behind the South Carolina Statehouse.

Denis Tangney, Jr./Getty Images

Cheap internet options in Columbia

You can expect to spend around $51 per month to connect to the internet in Columbia. If you want more speed, there are many options. That’s good news for people who want to beat the city’s famous heat by staying indoors.

How many members of your household use the internet?

The cheapest internet belongs to Spectrum’s $40-per-month plan for download speeds of 300Mbps. However, for those looking for cheap internet options in Columbia, there aren’t many. Most plans start around $50 per month. However, eligible mobile customers with Verizon and T-Mobile can receive discounted rates.

What’s the cheapest internet plan in Columbia?

Provider Starting price Max download speed Monthly equipment fee Contract
Spectrum
Read full review
$40 300Mbps Modem free; $7 for router (optional) None
Verizon 5G Home Internet
Read full review
$50 ($35 with eligible phone plan) 100Mbps None None
AT&T Fiber 300
Read full review
$55 300Mbps None None
T-Mobile Home Internet
Read full review
$60 ($40 with eligible phone plan) 245Mbps None None

Show more (0 item)

Source: CNET analysis of provider data

How to find internet deals and promotions in Columbia

The best internet deals and top promotions in Columbia depend on what discounts are available during a given time. Most deals are short-lived, but we look frequently for the latest offers. 

Columbia internet providers, such as Spectrum and Verizon, may offer lower introductory pricing or streaming add-ons for a limited time. Others, however, including AT&T and T-Mobile run the same standard pricing year-round. 

For a more extensive list of promos, check out our guide on the best internet deals

How fast is Columbia broadband?

According to the latest Ookla speed test data, Columbia residents have access to a comfortable fixed median download speed of 230Mbps. Gig-plus options are available from AT&T, Spectrum and local ISP CarolinaConnect Cooperative. AT&T Fiber has the fastest hookup, featuring 5,000Mbps in download and upload speeds.

Fastest internet plans in Columbia

Provider Max download speed Max upload speed Starting price Data cap Contract
AT&T Fiber 5000
Read full review
5,000Mbps 5,000Mbps $245 None None
AT&T Fiber 2000
Read full review
2,000Mbps 2,000Mbps $145 None None
AT&T Fiber 1000
Read full review
1,000Mbps 1,000Mbps $80 None None
CarolinaConnect 1000 1,000Mbps 1,000Mbps $90 None None
Spectrum Internet Gig
Read full review
1,000Mbps 35Mbps $60 None None

Show more (1 item)

Source: CNET analysis of provider data

What’s a good internet speed?

Most internet connection plans can now handle basic productivity and communication tasks. If you’re looking for an internet plan that can accommodate videoconferencing, streaming video or gaming, you’ll have a better experience with a more robust connection. Here’s an overview of the recommended minimum download speeds for various applications, according to the FCC. Note that these are only guidelines — and that internet speed, service and performance vary by connection type, provider and address.

For more information, refer to our guide on how much internet speed you really need.

  • 0 to 5Mbps allows you to tackle the basics — browsing the internet, sending and receiving email, streaming low-quality video.
  • 5 to 40Mbps gives you higher-quality video streaming and videoconferencing.
  • 40 to 100Mbps should give one user sufficient bandwidth to satisfy the demands of modern telecommuting, video streaming and online gaming. 
  • 100 to 500Mbps allows one to two users to simultaneously engage in high-bandwidth activities like videoconferencing, streaming and online gaming. 
  • 500 to 1,000Mbps allows three or more users to engage in high-bandwidth activities at the same time.

How CNET chose the best internet providers in Columbia

Internet service providers are numerous and regional. Unlike the latest smartphone, laptop, router or kitchen tool, it’s impractical to personally test every ISP in a given city. So what’s our approach? We start by researching the pricing, availability and speed information drawing on our own historical ISP data, the provider sites and mapping information from the Federal Communications Commission at FCC.gov.

But it doesn’t end there. We go to the FCC’s website to check our data and ensure we’re considering every ISP that provides service in an area. We also input local addresses on provider websites to find specific options for residents. To evaluate how happy customers are with an ISP’s service, we look at sources including the American Customer Satisfaction Index and J.D. Power. ISP plans and prices are subject to frequent changes; all information provided is accurate as of the time of publication. 

Once we have this localized information, we ask three main questions: 

  • Does the provider offer access to reasonably fast internet speeds? 
  • Do customers get decent value for what they’re paying? 
  • Are customers happy with their service? 

While the answers to those questions are often layered and complex, the providers that come closest to “yes” on all three are the ones we recommend. 

To explore our process in more depth, visit our How We Test ISPs page.

What’s the final word on internet providers in Columbia?

Most Columbia residents will be well served by Spectrum’s cable connection which is widely available in the city. Some Cola residents have access to 5G home internet from T-Mobile or Verizon — each makes for a good option for existing customers of their wireless services due to the deep monthly discounts they offer. AT&T Fiber’s coverage is limited in the city, but if your address is serviceable, I would put it at the top of your list.

Internet providers in Columbia FAQs

Which is the best internet service provider in Columbia, SC?

With its high marks on customer satisfaction surveys and variety of options in terms of price and speed — CNET calls it a “terrific value” — AT&T’s fiber internet will be the best choice for most Columbia residents.


Show more

Is fiber internet available in Columbia, SC?

Indeed it is. Cola residents can get fiber internet from AT&T with speeds up to 5,000Mbps. Some residents may also have access to CarolinaConnect‘s fiber-optic network, featuring speeds up to a gig.


Show more

Should I choose AT&T or Spectrum?

Most Columbia residents will have access to internet options from Spectrum, whereas, fiber coverage from AT&T is limited. For a full breakdown of the differences between AT&T and Spectrum, check out our guide that pits them against each other. But the TL;DR is that since Cola can get on AT&T’s fiber plans, those are the better options.


Show more





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