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Delta Preparing to Unveil NDC Strategy

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Delta Air Lines is the last of the big three U.S. carriers to implement a New Distribution Capability strategy, but the wait soon may be over. 

The company is preparing to unveil its NDC strategy—or at least some of it—at a corporate showcase event scheduled for next week, Delta managing director of sales technology and global sales support Sara Reid said this week at the joint Elevate and TravelConnect conference in Washington, D.C., held by ATPCO and Airlines Reporting Corp.

She didn’t let any NDC secrets out of the bag, but instead noted the strategy would be an “iterative process” with some of the plan’s “first milestones” to come out toward the end of 2024. 

“We are committed to the ecosystem, committed to creating value for our partners, and we want to make sure that our journey is to be customer-oriented,” Reid said. “It’s important to know we remain committed to business travel on this journey and remain committed to the third-party partners.”

Reid added that Delta “right now has no plans to follow other airlines’ strategies to remove content [from EDIFACT] or impose surcharges at this point.” She also reiterated the need to focus on servicing, not just selling Delta products. “If we can only sell our products and not service them, then we’re missing something. The key to our journey is better servicing.”

Over the past six months, Delta has pulled together an interdepartmental team to meet with travel agencies, online booking tools, global distribution systems and corporate travel buyers to assess current processes, Reid said. 

Delta also has heard what isn’t working with NDC and what stakeholders want, she said, such as making sure what is offered in NDC is the same as what is found on an airline’s dot-com site, with even better deals if there’s a corporate discount.

AmTrav CEO Jeff Klee, who was on stage with Reid, is among the participants in Delta’s research. 

“I really appreciate the thoughtful approach that Delta is taking to this,” Klee said. “To be fair, they’re coming at this a little late, but really trying to get the benefit of that hindsight. They sent a team to our offices, and to many of their other partners, and they are diving into and dissecting every little detail about our operations, so that when they release this product or build this product, they are not leaving any stone unturned.”



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Cirium Launches Air Emissions Methodology

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Aviation analytics company Cirium has developed a new methodology for measuring aircraft emissions and fuel burn, the company announced Wednesday. 

Dubbed Emerald Sky, the product “integrates Cirium’s data and advanced analytics with a scientific methodology that can provide an independent assessment of forecasted and flown emissions for a specific aircraft on a specific flight,” Cirium chief marketing officer Mike Malek said during a Wednesday media briefing. 

It analyzes each flight’s aircraft type and design specifications, as well as real-time operational data and flight conditions, according to Cirium. It also provides emissions based on the seat in a specific class of service. 

Despite the availability of other emissions calculators, Cirium believes there is a “critical need” for this information. “Airlines and airports need a trusted third-party source,” Malek said. ” Corporations are going to need to comply with ESG reporting requirements. Other stakeholders such as manufacturers, [maintenance, repair and overhaul providers], fuel and energy suppliers, travel buyers and suppliers, and even governments. They’re all getting information from somewhere right now, but their data is all different. And if it’s all different, it can’t be all right.”

Emerald Sky can provide both historical data for up to five years and predictive carbon footprints for the upcoming 12 months, according to Cirium.

When asked whether there would be a cost for travel management companies and corporate buyers to access the data, Malek said Cirium hasn’t decided if it will charge for it yet. 



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Newmarket Holidays expands range of safari tours

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New options include itineraries in Tanzania and Botswana



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Demand for Summer travel in Europe recovers, says ForwardKeys

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ForwardKeys and ETOA predict a robust summer 2024 for European travel, with a shift in preferences toward urban and nature destinations, highlighting London’s popularity due to the Paris Olympics.

ForwardKeys, ETOA’s partner and leading travel intelligence provider, announced its summer outlook for 2024, revealing a robust recovery in demand for summer travel across Europe. This positive trend signifies a full return to pre-pandemic travel levels, with notable shifts in traveller preferences.

ETOA, the European Tourism Association, welcomes this positive news, and is pleased to share this insight with its membership.

London Most Searched Destination Amidst Paris Olympics Buzz

Analysis from ForwardKeys of flight searches from January to April 2024 shows London (5% share of flight searches for travel to Europe) benefits from the greatest relative increase in share of searches for travel in summer 2024 (+1.9 percentage points), driven by the collateral excitement of the Paris Olympics, with easily available transport links to the French capital. Paris itself shows similar popularity (+0.5 percentage points increase), although its share of searches is slightly lower as many visitors to the Games will have planned direct travel further in advance.  Istanbul (+0.4 p.p.), Rome (+0.7 p.p.) and Milan (+0.7 p.p.) gain in relative popularity while destinations in Spain, Greece and Portugal (including Athens, Lisbon, Madrid, Palma de Mallorca) lose ground after enjoying great demand in the post-COVID years – reflecting shifting preferences among European travellers.

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However, some destinations are bucking this trend, including Tenerife (+0.41 p.p.) and Izmir (+0.25 p.p.), which are witnessing the largest surge in interest among mid-tier destinations. Growing interest in Northern European cities Reykjavik (+0.21 p.p.) and Munich (+0.15 p.p.) reflects the popularity of destinations with cooler summer temperatures among holidaymakers.  In Eastern Europe, Tirana (+0.07 p.p.), continues to grow in popularity, building on success in recent years, and is joined by Yerevan (+0.03 p.p.) and Tbilisi (+0.09 p.p.) – popular among both European and Russian tourists, due to the combination of natural and cultural heritage available and affordable prices.

Analysis of forward ticketing data for travel to European city destinations in July and August 2024 reveals a shift in consumer preferences towards nature (+19%) and urban (+14%) destinations over traditional sun and beach destinations (+8%). This is reflected at a subregional level as year-on-year growth in international arrivals to Central/Eastern Europe (+25%), Western Europe (+15%) and Northern Europe (+13%) outstrips that to destinations in Southern Europe (+11%).

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European Outbound Travellers Focus on Asian Destinations

Outbound travel from Europe is also displaying clear trends, with year-on-year growth in intra-European (+14%) and long-haul travel to a diverse range of Asian markets (+16%). Forward ticket data for July and August indicates that European travellers are increasingly choosing to venture further afield to explore the landscapes and cultures of Beijing (+132%) in particular, as well as Osaka (+66%), Bangkok (+21%), Colombo (+21%), and Kuala Lumpur (+14%). These destinations benefit from various factors, including improved connectivity, visa waivers for Europeans entering China, and the favourable Euro to Yen exchange rate. Moderate growth in demand for US markets Chicago (+14%) and Miami (+9%) is also notable.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor’s degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.






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