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Sustainability Is Not a Priority for German Travelers

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Booking.com has recently published the results of a new survey examining travelers’ current attitudes, priorities, and influences toward sustainable travel. The survey, conducted annually, reveals a continued desire and awareness for more sustainable travel, with eight out of ten German travelers confirming that sustainable travel is important to them.

However, the survey also found that sustainability is not the main criterion when planning or booking trips. In fact, around one-third of Germans even reported feeling tired of constantly hearing about climate change. 

Positive Intentions Meet New Challenges

The study found that 60% of German travelers want to travel more sustainably in the next twelve months. This could be because they believe it’s the right thing to do (36%) or feel guilty when making less sustainable choices (38%).

However, some travelers feel disillusioned with sustainable travel choices. The study, which examines new areas for the first time this year, revealed that over a quarter (27%) of German respondents think the damage caused by travel is irreversible and that their choices won’t make any difference. Furthermore, 27% of respondents don’t believe climate change is as serious as it’s portrayed, which could impact their travel plans.

In addition, some travelers feel that their time is too valuable to prioritize sustainability when making decisions (28%). The lack of sustainable measures implemented in some destinations also contributes to a sense of powerlessness, with over a quarter (27%) of travelers feeling that behaving sustainably is pointless if the destination doesn’t prioritize sustainability.

Shared Responsibility 

Travelers have a significant role in managing their travel’s negative impacts, and they expect collaboration in this regard. According to a survey, 58% of German travelers want to leave the places they visit better than they found, up from 51% last year. The survey also found that 45% of travelers think there is potential to do something about the social impact of travel. However, 36% believe governments have the most potential to address the economic impact, while 43% think travel service providers can act on environmental protection factors. Furthermore, 24% of German travelers believe that governments are responsible for educating people about the impacts of travel and tourism.

To achieve their intentions, travelers need support and accountability. Almost half of travelers (42%) are more attracted to accommodations that are designated as sustainable. Consistency in certification standards is essential in identifying sustainable options, as 64% of travelers believe that all travel booking sites should use the same sustainability certifications or labels. However, the number of travelers who want to learn more about why a property is labeled in a particular way has decreased by 16% compared to last year (45% this year versus 61% in 2023). Direct and clear communication should facilitate decision-making, regardless of priorities.

Sustainable Bright Spots

Many German travelers find that sustainable travel experiences bring value to their trips. According to the data, almost half (49%) of German travelers feel that they become the best version of themselves when they travel sustainably and carry this positivity back home. Additionally, 50% of travelers are inspired by sustainable measures on their journeys to act more sustainably in their everyday lives. Among those who practice sustainable behavior during their travels, 91% found it enriching to take part in tours or activities to have authentic, local, and cultural experiences. Shopping in small, independent stores was equally rewarding for 89%, while 86% planned their trips so that they could get around on foot, by bike, or by public transport.



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Cretan resort brand launches traditional house for Summer 2024 season

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Crete’s authentic charm unveiled at the new Phāea Traditional House.

CRETE, GREECE – This 2024 summer season, travelers are invited to experience the perfect balance of tradition and minimalist luxury at the newly opened Phāea Traditional House in the ancient Cretan village of Κoutouloufari. Seamlessly blending with its stone surroundings, this residence, accommodating up to five guests, is deeply rooted in the destination as part of the conscious luxury Greek hospitality brand Phāea. The island’s traditions underpin everything, ensuring that guests feel more akin to residents than visitors as they stroll from their home into the village, embracing island life as it’s meant to be lived, slowly.

Phāea Traditional House

Meticulously restored, this enchanting, self-catered house showcases design that pays homage to a bygone era while incorporating modern-day amenities. Hand-woven textiles – revered by collectors – punctuate the rooms, offering a comforting nod to this time-honored tradition. Ceramics and wooden furniture also accent the living area, each piece representing the celebration of craft and culture of Crete.

Phāea Traditional House

Guests will find a fully equipped kitchen, allowing them to make themselves at home and collect local produce for a Cretan-inspired feast. The living room, complete with a fireplace, provides an inviting space for socializing or unwinding after a day exploring the undiscovered gems of East Crete.

Phāea Traditional House

Stylish and private, the Phaea Traditional House offers couples and families alike the comforts of a holiday home with all the elements of escapism. Imagine long, languid afternoons at nearby Hersonissos Beach before meandering back home through the village’s narrow streets and tree-lined squares where locals meet to sip raki. Guests can look up and be in awe of the rugged beauty of the Pyrgias mountains where nature abounds.


Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor’s degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.






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ChatGPT will create jobs and not replace them, hears Advantage conference

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Agents told they will ‘get through’ period of technological evolution



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BestPrice travel to promote the image of Vietnam at New York’s times square

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This is a self-run activity of BP Group – the holding company of BestPrice Travel, intending to support underprivileged individuals in Vietnam.

On April 9th 2024, BestPrice Travel promoted its “Taste Vietnam” campaign in New York Times Square, proudly presenting the image of Vietnam to the whole world.

Though it was not the first time Vietnam appeared on a billboard at New York’s Times Square, this one came differently. In just 15 seconds, the country was presented with a combination of all landscapes, cultures, and cuisines in one message “Taste with BestPrice Travel”.

Burning desire to bring Vietnam tourism worldwide
Promoting the image of Vietnam at New York Times Square is the initial move in BestPrice Travel’s internalization strategy – the travel company’s genuine desire to make Vietnam’s beauty known to the world.

As an online travel agency, BestPrice Travel provides cruises, tours, and other services for foreign tourists visiting Vietnam and Southeast Asia.

With advanced technology and professional staff, the company has managed to provide services for thousands of inbound tourists every year, receiving numerous certificates and awards, namely 8 years of Travelers’ Choice on TripAdvisor ‘til 2023, nomination for the World Travel Awards 2024 as Vietnam’s Leading Tour Operator & Vietnam’s Leading Travel Agency, and the Prospect Travel Agent Award at the Vietnam International Travel Market 2024.

After 14 years of continuous growth, BestPrice Travel decided to renew the image of the company as well as Vietnam tourism, getting closer to its customers, who live thousands of miles away. Whereby, in February 2024, the “Taste Vietnam” campaign kicked off, targeting European, US, and Canadian markets.

“Taste Vietnam” – The combination of Vietnamese values
Beyond a promotion campaign, “Taste Vietnam” is a chance for BestPrice Travel to provide its customers with genuine values of Vietnam, bridging the distance gap and forging the bond between foreign tourists and the country.

Through “Taste Vietnam” tour packages, visitors are entitled to multisensory experiences, from admiring the magnificent landscapes to tasting the excellent cuisine and joining the off-the-beaten-track traditional activities.

In addition, it is not only experiential but also sentimental values that “Taste Vietnam” could bring to its customers. With every booking successfully purchased, US $1 will be used for charitable purposes. This is a self-run activity of BP Group – the holding company of BestPrice Travel, intending to support underprivileged individuals in Vietnam.

At the moment, BPG Foundation, the fund community under BP Group, is associating with Blue Dragon Children’s Foundation, which rescues, protects, and supports homeless children as well as victims of trafficking in Vietnam. Accordingly, with US $1 from your pay, you would indirectly give a hand to better the life of thousands of Vietnamese kids and people in need.

Save the children’s lives through “Taste Vietnam” campaign
The potential of Vietnamese tourism has never been greater. As a leading company in the industry, BestPrice Travel is relentlessly taking the chance to spread the beauty of Vietnam to the whole world while contributing to the country’s social development. More than ever, your booking matters right now. Let’s book the trip and join the hashtag #TastewithVietnam!

For detailed information about the program, please visit bestpricetravel.com or WhatsApp (+84) 904 699 428.





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