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‘Big back’ and other fatphobic teen slang has body image experts concerned

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“I’m so big back!”

“We’re being such biggies right now!”

Welcome to the latest teen-girl parlance—a TikTok-trend spinoff that’s become the new language of casual, constant joking used to poke fun at each other, and one’s self, for eating. 

And while many teens say the jargon is simply meant to be playful, others admit they find it hurtful, or at least jarring. Experts find the explosion of this kind of slang alarming.

“This is a problem for everybody,” says Zöe Bisbing, a body-image and eating-disorders psychotherapist. “It has a lot to do with this really, really entrenched anti-fat bias in our culture that normalizes microaggressions toward fat people.” 

Complicating the problem, though, is that the jokes are made by and about thin girls. 

“With this new language, they’ve given each other permission to comment not only on weight but on eating itself. So there’s nothing good about this,” Barbara Greenberg, a teen and adolescent therapist based in Connecticut who is familiar with the terminology, tells Fortune. “It’s going backwards.”

Chanea Bond, a Texas high school English teacher and education influencer, tells Fortune she was disturbed as she watched the trend pick up steam before summer. “It started this school year. At first it was mostly students referring to themselves. But now ‘big back’ it’s so common in their vernacular, they say it anytime there’s eating happening. Also, ‘You’re a fatty.’ ‘Fatty’ has definitely come back,” she says. “I definitely wish it would go away.”

Never was that truer for Bond than it was earlier this week, when her 6-year-old daughter came home from daycare and asked, “Mom, do I have the biggest back?” After some digging, Bond learned her kid had been told by the teacher that she had “the biggest back” after asking for extra crackers at snack time. 

“I asked if it hurt her feelings. I told her that her body is proportional, and that if she wants extra snack, she’s allowed to eat extra snack without someone commenting on her body,” says Bond, who shared the exchange with her daughter on X, where it’s been viewed over 1.3 million times, prompting a slew of supportive responses. 

She notes that the young teacher—whom Bond plans on talking to about the situation—is probably not too much older than her students. “I don’t think she meant to be hurtful,” she says. But it showed Bond that the trend, despite her wish that it might calm down over the summer, “is definitely still very much there.”

What ‘big back’ and other terms mean—and how we got here

As with so many troubling trends, the latest form of fat-speak can be traced to TikTok—specifically, to a “big back” video trend (currently with over 174 million posts) that appears to have peaked in the spring. That involved sharing videos with one of two themes: 1) showing yourself eating a lot or someone else eating a lot (typically someone thin) with comments about it being “big back” behavior, or 2) stuffing your clothes to make your back (or even a baby’s) appear larger and then either running to get food or, once again, just eating

Those videos in turn led to criticism of the trend, with some calling it out for “making fun of fat people” and “creating new insecurities.” Then came videos appearing to mock the trend altogether. 

But what does “big back” actually mean? That’s where things get complicated, as many have noted that the term and possibly the trend appear to have roots in African American English (AAE) and in Black spaces online. But the trend is “pretty new, so there hasn’t been a bunch of research done on it,” says Kimberley Baxter, linguistics PhD candidate at New York University who specializes in AAE. 

NYU professor of linguistics Renee Blake says that the term has roots in the “Black London community, meaning ‘derrière’ in a positive light,” and that it only became negative through appropriation.

Baxter theorizes that “big back” became “a term to be levied at all fat people, but also towards people who engage in stereotypes associated with fatness,” and that it has connections with the term “bad built” as well as the old-school “built like a linebacker.” She observes it was propelled across social media recently in part by reactions to a popular TikTok series by Reese Teesa

Its origins have prompted some—including a therapist who goes by Therapy Dojo on TikTok—to say that current uses of “big back” feel like “cultural appropriation,” and can make white criticisms of the trend feel like the “policing of Black culture.” That’s despite the therapist’s belief that the term, on its face, is “absolutely fatphobic.”  

Lizzo has even weighed in, calling the trend “horribly fatphobic,” but noting that the term was just “something Black people say” and that it wasn’t until it “got turned into a trend” that it got “out of control,” with people using it “in a harmful way.”

The nuance is why Bisbing says she looks at “big back” and “fatty” as “two distinct phenomena.” 

Still, “big back” now gets used interchangeably with other current terms in this realm, including “fatty” and “biggie,” according to teens around the country.  

“‘Big-back’ is something you say to your friends when they’re eating, like, ‘Oh, you’re such a little big back, you ate four cookies!’” F., a New Jersey 16-year-old, tells Fortune. (The young people in this article are being referred to by their initial to protect their privacy.) “It’s only said when a person is eating. But you would never call your overweight friend ‘big back.’” She feels like its rise in popularity could be due to “backlash” over the body-positivity movement, noting, “Like, it was OK to look like Lizzo, but then it’s suddenly not OK anymore.”

“I think people are kind of saying it casually,” says S., 17, from Massachusetts. “I haven’t heard them saying it to insult people. It’s kind of more of a self-deprecating joke.”

S., 17, of Rhode Island, agrees. “I definitely think it can be harmful to some but for me, I just think it’s funny. I definitely wouldn’t say it around an actual fat person,” she says, “but I have heard other people [do that].” 

L., 16, of Connecticut, explains, “We say, ‘Hey, fatty,’ as if you’d say, ‘You’re so silly.’ It’s an insult but it’s playful, you know what I mean? I will often say ‘I’m being so big-backed right now,’ like if someone offers me part of their lunch and I eat all of it … It feels like a joke. But,” she adds, “in some ways I guess it does strengthen mental bias.”

That’s why the fat-phobic jargon worries experts

“There are so many layers to this, because there’s been such a movement to reclaim words like ‘big’ or ‘fat,’ to use them as a neutral descriptor for folks who feel strongly about fat positivity,” notes educator and parent coach Oona Hansen, who specializes in helping families battle diet culture. Instead, the terms are back to being used as insults that mock somebody’s size or appetite. “That tends to reinforce this idea that if you’re in a bigger body, you’re always consuming massive amounts of food. It reinforces that notion of gluttony.”

That it’s mostly “thinner white women” is not a coincidence, she adds, due to “the backdrop of the weight-loss drugs and people not having appetites, and linking appetite and body size. I think it really reinforces harmful ideas both about body size and about food, and makes it socially acceptable to comment on people’s bodies.” 

Greenberg worries that it might encourage secret eating among teen girls. “It increases the self-conscious feelings, the social-emotional feelings of shame and embarrassment,” she says.

What the trend highlights, Bisbing believes, is that “fatphobia and anti-fat bias is still super acceptable.”

And while that is “a problem for everybody,” she says, “where I’ve seen it really, acutely injure teens is where there’s a peer group with a minority of kids who are in larger bodies … Because that language that’s being used in this playful way is going to hit very differently to a kid who is actually fat.”

Using the language, she adds, “almost creates this invisibility for the actual fat kid in the group—and then also a hypervisibility.”

Finally, it’s harmful because kids who are not in larger bodies are not-so-subtly expressing that they’d never want to be—basically saying, with “big back,” “ ‘We strive to not be that way,’” Bisbing explains, while, “ ‘I’m such a fatty’ is more like, ’That is such a gross thing. Ew, look at me!’ 

“I think that everyone is harmed by this discourse because it maintains a cultural norm that makes it really hard to establish emotional safety for all,” she says. “So I’m worried more about the collective harm, sort of whether they know it or not—and they don’t know it—contributing to an oppressive culture.”

How to address the trend’s potential harm with your kids

“I don’t think it’s a one and done conversation for a family or parent,” offers Bisbing, who notes that, in an ideal scenario, you’ll have already had so many other “values-oriented conversations about body oppression in our culture.”

If that’s not been the case, she says, this might be a conversation starter—and an opportunity to not only address this specific jargon, but to highlight that this is just one example of a societal problem. 

And keep in mind, she suggests, that “when you have a teen, you don’t have any control over what they say.” But it’s worth them rolling their eyes and likely hearing you on some level if you say, “I’m just letting you know: It’s oppressive. Even though your friends are laughing, I bet they’re hurting inside.” Make it clear that you’re not going to deliver a lecture, but point out that the issue touches on feminism, anti-racism, and general social justice.

“Find those points of connection between this stupid trend and how absolutely oppressive it is, and help them connect the dots,” she says. 

Hansen suggests approaching your teen or tween with curiosity, perhaps saying, “Tell me more about the trend. How are your friends using it? Do you think they’re feeling the same way?”

With a kid who might be really upset about it, help them talk it through and figure out how they want to respond next time somebody throws the terms around. “I think teens come up with better ideas than we do, in general,” she says. It’s also helpful to not overreact or shut them down if they come to you with the issue, as they may not come to you next time.

Bottom line, Hansen says: “For parents, it’s an opportunity to think about how you’re building your kid’s skills in navigating awkward social conversations and social media. It’ll keep evolving, but it’s really about, can you connect with your teen? Can you have a conversation that sparks critical thinking?”





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Denmark gets Novo Nordisk to lower Ozempic prices

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On May 13, Sen. Bernie Sanders (I-Vt.) published an open letter to Novo Nordisk on the front page of a leading Danish newspaper, urging the hometown company to live up to its altruistic standards by lowering U.S. prices for its blockbuster diabetes and weight loss drugs.

What Sanders didn’t realize was that Denmark, a country of 6 million, was enduring its own crisis over how to pay for the Novo Nordisk drugs Ozempic and Wegovy.

Most other developed countries, including Denmark, negotiate down drug costs for their citizens, paying prices that are a fraction of those in the United States. But when a drug is effective and expensive, pharmaceutical companies can play hardball on pricing. And Novo Nordisk did, at least initially, pushing the Danish health system to its limits.

The country’s socialized health system had for years covered Ozempic as a diabetes treatment, but in 2022 doctors began prescribing it for weight loss, too, and soon they “emptied all the money boxes in the entire public health system,” said University of Copenhagen professor Jens Juul Holst, a co-inventor of the drug.

Countries around the world are struggling with how and when to pay for Ozempic, Eli Lilly’s Mounjaro, and other drugs in the same chemical class, particularly when they are prescribed for weight loss. Indeed, the sky-high prices paid in the U.S. set a bar that pharmaceutical companies can use as they negotiate with other health systems.

In Denmark, with prescriptions for the drugs gobbling up 18% of regional drug budgets in 2023, officials were considering the unthinkable in a system that prides itself on free cradle-to-grave coverage: forcing patients to pay out-of-pocket for Ozempic — a drug made in the country.

In America, meanwhile, tightening insurance policies are making it harder for patients to get the drugs, which are listed at up to $1,350 a month.

“There are changes month to month in our clinic in terms of the supply, coverage, which drug is available,” said Michael Blaha, director of clinical research for the Johns Hopkins Ciccarone Center for the Prevention of Cardiovascular Disease. He said that doctors and patients were “playing a constant game of prior authorization and appeals.”

In particular, use of the drugs for weight loss is a hot-button issue. Novo Nordisk and Lilly are battling for coverage — joined by some doctors and patient advocate groups, many funded by the drug companies. They are pressing to overturn a 2005 federal rule that prohibits Medicare from reimbursing weight loss treatments.

“There’s a strong assumption that Medicare is going to cover these drugs for obesity treatment sooner or later,” said David Kim, an assistant professor of medicine and public health sciences at the University of Chicago. If Medicare pays, he added, commercial insurers will probably follow suit.

The impact on federal and commercial insurance budgets, he said, depends on three unanswered questions: How many people will eventually get the drugs? For how long will they take them? And at what price?

The potential Medicare market alone is enormous. In 2020 about 13.7 million Medicare beneficiaries, around a quarter of the total, were diagnosed as overweight or obese, according to Juliette Cubanski and Tricia Neuman, researchers at KFF, a health information nonprofit that includes KFF Health News. Assuming a 50% discount on a $1,300 monthly list price for Wegovy, that’s a $107 billion price tag. The entire federal share of Medicare Part D spending in 2024 was projected to be $120 billion.

Novo Nordisk spent $7.6 million lobbying Congress over the past 12 months, and lobbying disclosures show that most of that was to promote bills in the House and Senate to expand use of the GLP-1 drugs.

Pressure from drugmakers has been relentless. Pfizer, which has a GLP-1 drug in development, commissioned a white paper by consultancy Manatt arguing that Medicare law already allows payment for these anti-obesity drugs, since they have benefits beyond weight loss. Novo and other pharmaceutical companies have funded research that shows health care savings on chronic disease through use of the drugs.

But the Congressional Budget Office, whose judgments about the cost of such policies weigh heavily in whether they are eventually adopted, has yet to give a final opinion. In a March presentation, the office said it was “not aware of empirical evidence that directly links the use of anti-obesity medicines to reductions in other health care spending.”

Prime Therapeutics, a pharmacy benefit manager whose clients are employers that fund drug plans, released a study this year finding that only a third of patients put on a GLP-1 drug stayed on it for a full year. That means insurance coverage of the drugs could sometimes be a waste of money, said Patrick Gleason, Prime Therapeutics’ leader of research, since research shows that patients tend to gain the weight back after cessation.

That doesn’t completely surprise Holst, the Danish scientist, who said the GLP-1 drugs’ suppression of appetite is for many people “so miserably boring that you can’t stand it any longer and you have to go back to your old life.”

One answer might be weight loss programs that employ the GLP-1s for, say, a year, followed by maintenance therapy with cheaper drugs, Kim said.

One way or another, many experts in the field say, it’s sensible to cover weight loss before the onset of the chronic illnesses associated with obesity, like Type 2 diabetes.

Indeed, because obesity is associated with so many comorbidities, drugmakers are now doing studies showing that GLP-1 drugs also show positive impact on conditions like sleep apnea and heart, liver, and kidney diseases.

Yet even advocates for the drugs’ use acknowledge uncertainty about how long it would take for such health benefits to kick in, or whether shorter-term use would prevent or ameliorate longer-term illnesses.

“Modeling the impacts is complicated,” said Alison Sexton Ward, a research scientist at the University of Southern California’s Schaeffer Center for Health Policy and Economics. “Medical costs won’t go down immediately. The prevented diseases may be years in the future.”

Starting next year, Medicare beneficiaries’ Part D out-of-pocket costs will be capped at $2,000, meaning U.S. taxpayers will foot the bill for most Medicare drug expenses. So it’s no surprise the Congressional Budget Office believes the government will launch Medicare price negotiations for semaglutide under the Inflation Reduction Act “within the next few years,” per its March presentation.

According to the terms of the act, Ozempic would be eligible for government price negotiation as early as next year, with new prices reflected in 2027. The negotiated unit price would apply to all forms of the drug — Ozempic; its higher-dose, weight loss-branded version, Wegovy; and a pill, Rybelsus.

Where the price would land is unclear. Wegovy costs patients up to $365 a month in Denmark, which typically doesn’t cover the drug — and about $140 in Germany and $92 in the U.K.

Meanwhile, generic drugmakers are gearing up to sell their versions of semaglutide. Those appear set to go on sale in China and Brazil as early as 2026. Americans are likely to have to wait until at least 2032 because of U.S. patent restrictions. The Federal Trade Commission has tried to nibble at the drugs’ exclusivity periods by challenging Novo Nordisk patent filings on applicators used to inject the drugs — which would extend their market exclusivity up to 30 months.

For now, patients who can’t afford or access the drugs often turn to compounded forms, which are not FDA-approved although their raw material comes from FDA-registered factories. Blaha has “a number of patients” who can’t access the branded drugs and show up at the clinic with compound drug vials.

Two weeks before Sanders published his letter in Denmark, Novo Nordisk cut the local price of Ozempic by 34%, to $130 a month — about 15% of its U.S. list price. The government, which had warned it would stop paying for the drug, agreed to cover Ozempic diabetes treatment, but only for patients who had first tried a cheaper medicine such as metformin.

Wegovy, the same medicine but at a higher dose, targeted to weight loss, would in nearly all cases remain the patient’s responsibility at $365 monthly, a price that, while modest by U.S. standards, has sparked intense discussions about the uneven impact of class on its affordability, said Nils Jakob Knudsen, an endocrinologist in Copenhagen.

The calculus of the drugs’ price is complex for the Danes, he added, because “the blooming economy for Novo is also driving our very healthy Danish economy.”

Novo Nordisk’s market valuation of $591 billion on Aug. 2 was considerably higher than the entire GDP of Denmark.



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Weekly mortgage refinance demand soars 16% as rates sink to lowest level in over a year

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An aerial view shows a subdivision that has replaced the once rural landscape in Hawthorn Woods, Illinois.

Scott Olson | Getty Images

Mortgage interest rates dropped last week to the lowest level since May 2023, causing a surge in mortgage demand from both homebuyers and especially current homeowners.

Total mortgage application volume rose 6.9% last week compared with the previous week according to the Mortgage Bankers Association’s seasonally adjusted index. Volume was at the highest level since January of this year.

The average contract interest rate for 30-year fixed-rate mortgages with conforming loan balances ($766,550 or less) decreased to 6.55% from 6.82%, with points decreasing to 0.58 from 0.62 (including the origination fee) for loans with a 20% down payment.

“Mortgage rates decreased across the board last week…following doveish communication from the Federal Reserve and a weak jobs report, which added to increased concerns of an economy slowing more rapidly than expected,” said Joel Kan, MBA’s vice president and deputy chief economist in a release.

Applications to refinance a home loan, which are most sensitive to weekly rate changes, jumped 16% for the week and were 59% higher than the same week one year ago. While the percentage increases are large, they are still coming off a very small base. The vast majority of borrowers today have loans with rates below 5%. There are less than one million borrowers who can benefit from a refinance and shave at least 75 basis points off their current rate.

Applications for a mortgage to purchase a home increased just 1% for the week but were still 11% lower than the same week one year ago.

“Despite the downward movement in rates, purchase activity only saw small gains, with an increase in conventional purchase applications offset by decreases in government purchase applications. For-sale inventory is beginning to increase gradually in some parts of the country and homebuyers might be biding their time to enter the market given the prospect of lower rates,” added Kan.

Mortgage rates fell further to start this week, following a stock market rout Monday. They rose sharply again, however, on Tuesday following some more positive economic data.

“This is how things often play out when the bond market forces a quick move to extreme rate levels.  For example, several of the biggest drops in daily mortgage rates have followed quick moves to long-term highs,” wrote Matthew Graham, chief operating officer at Mortgage News Daily.



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Further rate cuts could fuel house price rises, says Halifax

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Lower mortgage rates and more interest rate cuts could fuel a “modest” rise in house prices for the rest of this year, Halifax has said.

The mortgage lender’s prediction came after property prices increased marginally in July following a flat few months.

Halifax said recent mortgage rate drops were “encouraging” for first-time buyers, those moving along the housing ladder or those refinancing.

But it warned affordability challenges and lack of available properties still posed problems for buyers.

“Against the backdrop of lower mortgage rates and potential further [Bank of England] base rate reductions, we anticipate house prices to continue a modest upward trend throughout the remainder of this year,” Amanda Bryden, head of mortgages at Halifax said.

Last week the Bank of England lowered interest rates to 5% – the first cut since the start of the pandemic in March 2020.

The Bank’s rate dictates the cost of borrowing set by High Street banks and money lenders for the likes of mortgages and credit cards.

The UK’s largest lender said a typical property cost £291,268 in July, up more than £2,200 compared to the previous month.



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