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Meta and Google Are Betting on AI Voice Assistants. Will They Take Off?

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A pair of glasses from Meta shoots a picture when you say, “Hey, Meta, take a photo.” A miniature computer that clips to your shirt, the Ai Pin, translates foreign languages into your native tongue. An artificially intelligent screen features a virtual assistant that you talk to through a microphone.

Last year, OpenAI updated its ChatGPT chatbot to respond with spoken words, and recently, Google introduced Gemini, a replacement for its voice assistant on Android phones.

Tech companies are betting on a renaissance for voice assistants, many years after most people decided that talking to computers was uncool.

Will it work this time? Maybe, but it could take a while.

Large swaths of people have still never used voice assistants like Amazon’s Alexa, Apple’s Siri and Google’s Assistant, and the overwhelming majority of those who do said they never wanted to be seen talking to them in public, according to studies done in the last decade.

I, too, seldom use voice assistants, and in my recent experiment with Meta’s glasses, which include a camera and speakers to provide information about your surroundings, I concluded that talking to a computer in front of parents and their children at a zoo was still staggeringly awkward.

It made me wonder if this would ever feel normal. Not long ago, talking on the phone with Bluetooth headsets made people look batty, but now everyone does it. Will we ever see lots of people walking around and talking to their computers as in sci-fi movies?

I posed this question to design experts and researchers, and the consensus was clear: Because new A.I. systems improve the ability for voice assistants to understand what we are saying and actually help us, we’re likely to speak to devices more often in the near future — but we’re still many years away from doing this in public.

Here’s what to know.

New voice assistants are powered by generative artificial intelligence, which use statistics and complex algorithms to guess what words belong together, similar to the autocomplete feature on your phone. That makes them more capable of using context to understand requests and follow-up questions than virtual assistants like Siri and Alexa, which could respond only to a finite list of questions.

For example, if you say to ChatGPT, “What are some flights from San Francisco to New York next week?” — and follow up with “What’s the weather there?” and “What should I pack?” — the chatbot can answer those questions because it is making connections between words to understand the context of the conversation. (The New York Times sued OpenAI and its partner, Microsoft, last year for using copyrighted news articles without permission to train chatbots.)

An older voice assistant like Siri, which reacts to a database of commands and questions that it was programmed to understand, would fail unless you used specific words, including “What’s the weather in New York?” and “What should I pack for a trip to New York?”

The former conversation sounds more fluid, like the way people talk to each other.

A major reason people gave up on voice assistants like Siri and Alexa was that the computers couldn’t understand so much of what they were asked — and it was difficult to learn what questions worked.

Dimitra Vergyri, the director of speech technology at SRI, the research lab behind the initial version of Siri before it was acquired by Apple, said generative A.I. addressed many of the problems that researchers had struggled with for years. The technology makes voice assistants capable of understanding spontaneous speech and responding with helpful answers, she said.

John Burkey, a former Apple engineer who worked on Siri in 2014 and has been an outspoken critic of the assistant, said he believed that because generative A.I. made it easier for people to get help from computers, more of us were likely to be talking to assistants soon — and that when enough of us started doing it, that could become the norm.

“Siri was limited in size — it knew only so many words,” he said. “You’ve got better tools now.”

But it could be years before the new wave of A.I. assistants become widely adopted because they introduce new problems. Chatbots including ChatGPT, Google’s Gemini and Meta AI are prone to “hallucinations,” which is when they make things up because they can’t figure out the correct answers. They have goofed up at basic tasks like counting and summarizing information from the web.

Even as speech technology gets better, talking is unlikely to replace or supersede traditional computer interactions with a keyboard, experts say.

People currently have compelling reasons to talk to computers in some situations when they are alone, like setting a map destination while driving a car. In public, however, not only can talking to an assistant still make you look weird, but more often than not, it’s impractical. When I was wearing the Meta glasses at a grocery store and asked them to identify a piece of produce, an eavesdropping shopper responded cheekily, “That’s a turnip.”

You also wouldn’t want to dictate a confidential work email around others on a train. Likewise, it’d be inconsiderate to ask a voice assistant to read text messages out loud at a bar.

“Technology solves a problem,” said Ted Selker, a product design veteran who worked at IBM and Xerox PARC. “When are we solving problems, and when are we creating problems?”

Yet it’s simple to come up with times when talking to a computer helps you so much that you won’t care how weird it looks to others, said Carolina Milanesi, an analyst at Creative Strategies, a research firm.

While walking to your next office meeting, it’d be helpful to ask a voice assistant to debrief you on the people you were about to meet. While hiking a trail, asking a voice assistant where to turn would be quicker than stopping to pull up a map. While visiting a museum, it’d be neat if a voice assistant could give a history lesson about the painting you were looking at. Some of these applications are already being developed with new A.I. technology.

When I was testing some of the latest voice-driven products, I got a glimpse into that future. While recording a video of myself making a loaf of bread and wearing the Meta glasses, for instance, it was helpful to be able to say, “Hey, Meta, shoot a video,” because my hands were full. And asking Humane’s Ai Pin to dictate my to-do list was more convenient than stopping to look at my phone screen.

“While you’re walking around — that’s the sweet spot,” said Chris Schmandt, who worked on speech interfaces for decades at the Massachusetts Institute of Technology Media Lab.

When he became an early adopter of one of the first mobile phones about 35 years ago, he recounted, people stared at him as he wandered around the M.I.T. campus talking on the phone. Now this is normal.

I’m convinced the day will come when people occasionally talk to computers when out and about — but it will come very slowly.



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Inside OpenAI’s Library – The New York Times

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The two-story library has Oriental rugs, shaded lamps dotting its desks and rows of hardbacks lining its walls. It is the architectural centerpiece of the offices of OpenAI, the start-up whose online chatbot, ChatGPT, showed the world that machines can instantly generate their own poetry and prose.

The building, which was once a mayonnaise factory, looks like a typical tech office, with its communal work spaces, well-stocked micro-kitchens and private nap rooms spread across three floors in San Francisco’s Mission District.

But then there is that library, with the ambience of a Victorian Era reading room. Its shelves offer everything from Homer’s “The Iliad” to David Deutsch’s “The Beginning of Infinity,” a favorite of Sam Altman, OpenAI’s chief executive.

Built at Mr. Altman’s request and stocked with titles suggested by his staff, the OpenAI library is an apt metaphor for the world’s hottest tech company, whose success was fueled by language — lots and lots of language. OpenAI’s chatbot was not built like the average internet app. ChatGPT learned its skills by analyzing huge amounts of text that was written, edited and curated by humans, including encyclopedia articles, news stories, poetry and, yes, books.

The library also represents the paradox at the heart of OpenAI’s technology. Authors and publishers, including The New York Times, are suing OpenAI, claiming the company illegally used their copyrighted content to build its A.I. systems. Many authors worry that the technology will ultimately take away their livelihood.

Many OpenAI employees, on the other hand, believe the company is using human creativity to fuel more human creativity. They believe their use of copyrighted works is “fair use” under the law, because they are transforming these works into something new.

“To say that this is a public debate right now is an understatement,” said Shannon Gaffney, co-founder and managing partner of SkB Architects, the architectural firm that renovated OpenAI’s headquarters and designed its library. “Though things might look like they are going in different directions, the library serves as a constant reminder of human creativity.”

When OpenAI hired Ms. Gaffney’s firm to renovate the building in 2019, Mr. Altman said he wanted a library with an academic aura.

He wanted it to be a reminder of the Green Library, a Romanesque library at Stanford University, where he was a student for two years before dropping out to build a social media app; the Rose Reading Room, a Beaux-Arts study hall on the top floor of the New York Public Library in Midtown Manhattan; and the library-like bar inside the now defunct Nomad Hotel, 15 blocks south of the Rose.

“My dining room and living room at home is inside a library — floor-to-ceiling books all the way around,” Mr. Altman said in an interview. “There is something about sitting in the middle of knowledge on the shelves at vast scale that I find interesting.”

Many titles, like “English Masterpieces, 700-1900” and “Ideas and Images in World Art,” seem like the weighty hardbacks that professional decorators place strategically inside hotel lobbies because they look the part. Still, the library is a reflection of the organization that built it.

On a recent afternoon, two paperbacks sat beside each other at eye-level: “Birds of Lake Merritt” (a field guide to the birds found in a wildlife refuge in Oakland, Calif.) and “Fake Birds of Lake Merritt” (a parody written by GPT-3, an early version of the technology that drives ChatGPT).

Some employees see the library as a quieter place to work. Long Ouyang, an A.I. researcher, keeps a rolling desk against the wall. Others see it as an unusually elegant break room. On weekends, Ryan Greene, another researcher, pumps his digital music through the audio speakers tucked among the hardbacks.

It is, other employees said, a far more inspiring place to work than a cubicle. “This is why so many people choose to work in the library,” Ms. Staudacher said.

Recently, Mr. Greene began feeding lists of his favorite books into ChatGPT and asking for new recommendations. At one point, the chatbot recommended “The Book of Disquiet,” a posthumously published autobiography from the Portuguese writer Fernando Pessoa. A friend, who knew his tastes well, had recommended that he read the same book.

“Given the trends and patterns in things that have happened in the past, the technology can suggest things for the future,” Mr. Greene said.

Ms. Gaffney, from OpenAI’s architectural firm, argued that this blend of the human and the machine will continue. Then she paused, before adding: “That, at least, is what I hope and feel.”



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Why TikTok Users Are Blocking Celebrities

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As protests over the war in Gaza unfolded blocks away, last week’s Met Gala was largely devoid of political statements on the red carpet. That the organizers of fashion’s most powerful annual spectacle (one for which tickets cost $75,000 this year) achieved this proved surprising to many observers. Less than two weeks later, though, a fast-growing online protest movement is taking shape. At least, it is on TikTok, the social media platform that was a sponsor of the Met event.

Blockout 2024, also referred to as Operation Blockout or Celebrity Block Party, targets high-profile figures who participants feel are not using their profiles and platforms to speak out about the Israel-Hamas war and wider humanitarian crises. Here’s what has happened so far, what supporters hope to achieve and why it all began.

The criticism began on May 6, when Haley Kalil (@haleyybaylee on social media), an influencer who was a host on E! News before the event, posted a TikTok video of herself wearing a lavish 18th-century-style floral gown and headdress with audio from Sofia Coppola’s 2006 film “Marie Antoinette,” in which Kirsten Dunst proclaims, “Let them eat cake!”

The clip (for which Ms. Kalil later apologized and which was deleted) was viewed widely. Given the current global conflicts and humanitarian crises, critics described it as “tone deaf.” Then posts emerged comparing ostentatious costumes worn by celebrities on the Met red carpet to scenes from “The Hunger Games,” in which affluent citizens in opulent outfits wine and dine while watching the suffering of the impoverished districts for sport.

Images of Zendaya, a Met Gala co-chair, spliced with photographs of Palestinian children, incited the online masses. A rallying cry soon came from @ladyfromtheoutside, a TikTok creator who found inspiration in Ms. Kalil’s parroting of Marie Antoinette.

“It’s time for the people to conduct what I want to call a digital guillotine — a ‘digitine,’ if you will,” she said in a May 8 video post with two million views. “It’s time to block all the celebrities, influencers and wealthy socialites who are not using their resources to help those in dire need. We gave them their platforms. It’s time to take it back, take our views away, our likes, our comments, our money.”

“Block lists” of celebrities thought to be deserving of being blocked were published and widely shared online.

The movement is made up of pro-Palestinian supporters who have been assessing the actions and words of A-listers in order to decide if they have adequately responded to the conflict. If they have said nothing or not enough, the movement calls for those supporting Gaza to block that celebrity on social media. What constitutes sufficient action by the famous person — be it calls for a cease-fire, donations to aid charities or statements — appears unclear and can vary from celebrity to celebrity.

“Blockout” supporters argue that blocking is important because brands look at data on the followers and engagement of influencers and celebrities on social media before choosing whether to work with them to promote a product. Blocking someone on social media means you no longer see any posts from the person’s accounts, and it gives the blocker more control over who has access to their own updates and personal information. It can have more impact than unfollowing a celebrity account because many product deals thrive on targeted ads and views that can accumulate even if a user simply sees a post, without liking or sharing it.

If enough people block a content creator, it could reduce the creator’s ability to make money. Also, adherents of this thinking say, why follow someone whose values don’t align with yours?

Attendees with huge followings, like Zendaya, Kim Kardashian and Kylie Jenner, have been at the top of the chopping blocks. But so have celebrities who didn’t attend the gala this year, including Justin Bieber, Taylor Swift and Selena Gomez.

Vogue, which according to Puck News published 570 Met Gala stories on its platforms and recorded more than a billion video views of content from the night, has also been targeted because of its ties to the event.

“The Met Gala is by far and away Vogue’s biggest cash cow,” Elaina Bell, a former Vogue employee, said in a TikTok post with 850,000 views. She explained that the event sold sponsorships “based on the data of past events,” adding, “How the Met Gala is seen is so important to the bottom line of Vogue specifically but also to Condé Nast.”

It certainly raised some eyebrows. The dress code was “The Garden of Time,” inspired by the J.G. Ballard short story of the same name. It’s an allegorical tale about an aristocratic couple isolated in their estate of fading beauty harassed by an enormous crowd preparing to overrun and destroy the space. Rather on the nose.

Yes. Some posts say the blockout is a negative example of “cancel culture.” Others suggest that, like other social media-led movements, it is digital posturing that generates little meaningful change.

Some argue that celebrities do not have a duty (or the awareness) to speak out on complicated geopolitical issues, and they question why it matters what famous people think about those issues, anyway. Others feel the movement has blurred parameters, given that some A-listers, like Jennifer Lopez and Billie Eilish, have previously shown support for a cease-fire in Gaza but are being punished for not speaking up now.

Several stars on the widely circulated block lists, including Lizzo and the influencer Chris Olsen, posted their first public videos asking followers to donate in support of aid organizations serving Palestinians. Blockout supporters have also worked to “boost” celebrities who have recently spoken about the conflict, like Macklemore, Dua Lipa and The Weeknd.

According to metrics from the analytics company Social Blade, many names on block lists have lost tens or hundreds of thousand of followers per day since the “digitine” began. But murky claims that stars like Kim Kardashian have lost millions of followers are unsubstantiated.

Will more A-listers start speaking out on the red carpet as a result of the lists? It is too soon to tell. But for frequent users of TikTok, the brand aura of the Met Gala is being profoundly altered. And while social-media-led boycotts are by no means unprecedented, this latest movement is a clear example of the growing power of creators to redistribute or even weaponize ​platforms that are cornerstones of a modern celebrity-centric — and capitalist — system.





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Grand Theft Auto maker firms up GTA 6 release date

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The latest instalment of the hugely popular series will be released in autumn 2025, its publisher says.



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