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AI Chatbots Are Hiring Tutors to Train Their Models

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After her second child was born, Chelsea Becker took an unpaid, yearlong leave from her full-time job as a flight attendant. After watching a video on TikTok, she found a side hustle: training artificial intelligence models for a website called Data Annotation Tech.

For a few hours every day, Ms. Becker, 33, who lives in Schwenksville, Pa., would sit at her laptop and interact with an A.I.-powered chatbot. For every hour of work, she was paid $20 to $40. From December to March, she made over $10,000.

The boom in A.I. technology has put a more sophisticated spin on a kind of gig work that doesn’t require leaving the house. The growth of large language models like the technology powering OpenAI’s ChatGPT has fueled the need for trainers like Ms. Becker, fluent English speakers who can produce quality writing.

It is not a secret that A.I. models learn from humans. For years, makers of A.I. systems like Google and OpenAI have relied on low-paid workers, typically contractors employed through other companies, to help computers visually identify subjects. (The New York Times has sued OpenAI and its partner, Microsoft, on claims of copyright infringement.) They might label vehicles and pedestrians for self-driving cars or identify images on photos used to train A.I. systems.

But as A.I. technology has become more sophisticated, so has the job of people who must painstakingly teach it. Yesterday’s photo tagger is today’s essay writer.

There are usually two types of work for these trainers: supervised learning, where the A.I. learns from human-generated writing, and reinforcement learning from human feedback, where the chatbot learns from how humans rate their responses.

Companies that specialize in data curation, including the San Francisco-based start-ups Scale AI and Surge AI, hire contractors and sell their training data to bigger developers. Developers of A.I. models, such as the Toronto-based start-up Cohere, also recruit in-house data annotators.

It is difficult to estimate the total number of these gig workers, researchers said. But Scale AI, which hires contractors through its subsidiaries, Remotasks and Outlier, said it was common to see tens of thousands of people working on the platform at a given time.

But as with other types of gig work, the ease of flexible hours comes with its own challenges. Some workers said they never interacted with administrators behind the recruitment sites, and others had been cut off from the work with no explanation. Researchers have also raised concerns over a lack of standards, since workers typically don’t receive training on what are considered to be appropriate chatbot answers.

To become one of these contractors, workers have to pass an assessment, which includes questions like whether a social media post should be considered hateful, and why. Another one requires a more creative approach, asking contracting prospects to write a fictional short story about a green dancing octopus, set in Sam Bankman-Fried’s FTX offices on Nov. 8, 2022. (That was the day Binance, an FTX competitor, said it would buy Mr. Bankman-Fried’s company before later quickly backing out of the deal.)

Sometimes, companies look for subject matter experts. Scale AI has posted jobs for contract writers who hold master’s or doctoral degrees in Hindi and Japanese. Outlier has job listings that mention requirements like academic degrees in math, chemistry and physics.

“What really makes the A.I. useful to its users is the human layer of data, and that really needs to be done by smart humans and skilled humans and humans with a particular degree of expertise and a creative bent,” said Willow Primack, vice president of data operations at Scale AI. “We have been focusing on contractors, particularly within North America, as a result.”

Alynzia Fenske, a self-published fiction writer, had never interacted with an A.I. chatbot before hearing a lot from fellow writers who considered A.I. a threat. So when she came across a video on TikTok about Data Annotation Tech, part of her motivation was just to learn as much about A.I. as she could and see for herself whether the fears surrounding A.I. were warranted.

“It’s giving me a whole different view of it now that I’ve been working with it,” said Ms. Fenske, 28, who lives in Oakley, Wis. “It is comforting knowing that there are human beings behind it.” Since February, she has been aiming for 15 hours of data annotation work every week so she can support herself while pursuing a writing career.

Ese Agboh, 28, a master’s student studying computer science at the University of Arkansas, was given the task of coding projects, which paid $40 to $45 an hour. She would ask the chatbot to design a motion sensor program that helps gymgoers count their repetitions, and then evaluate the computer codes written by the A.I. In another case, she would load a data set about grocery items to the program and ask the chatbot to design a monthly budget. Sometimes she would even evaluate other annotators’ codes, which experts said are used to ensure data quality.

She made $2,500. But her account was permanently suspended by the platform for violating its code of conduct. She did not receive an explanation, but she suspected that it was because she worked while in Nigeria, since the site wanted workers based in only certain countries.

That is the fundamental challenge of online gig work: It can disappear at any time. With no one available for help, frustrated contractors turned to social media, sharing their experiences on Reddit and TikTok. Jackie Mitchell, 26, gained a large following on TikTok because of her content on side hustles, including data annotation work.

“I get the appeal,” she said, referring to side hustles as an “unfortunate necessity” in this economy and “a hallmark of my generation and the generation above me.”

Public records show that Surge AI owns Data Annotation Tech. Neither the company nor its chief executive, Edwin Chen, responded to requests for comments.

It is common for companies to hire contractors through subsidiaries. They do so to protect the identity of their customers, and it helps them avoid bad press associated with working conditions for its low-paid contract workers, said James Muldoon, a University of Essex management professor whose research focuses on A.I. data work.

A majority of today’s data workers depend on wages from their gig work. Milagros Miceli, a sociologist and computer scientist researching labor conditions in data work, said that while “a lot of people are doing this for fun, because of the gamification that comes with it,” a bulk of the work is still “done by workers who actually really need the money and do this as a main income.”

Researchers are also concerned about the lack of safety standards in data labeling. Workers are sometimes asked to address sensitive issues like whether certain events or acts should be considered genocide or what gender should appear in an A.I.-generated image of a soccer team, but they are not trained on how to make that evaluation.

“It’s fundamentally not a good idea to outsource or crowdsource concerns about safety and ethics,” Professor Muldoon said. “You need to be guided by principles and values, and what your company actually decides as the right thing to do on a particular issue.”



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Inside OpenAI’s Library – The New York Times

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The two-story library has Oriental rugs, shaded lamps dotting its desks and rows of hardbacks lining its walls. It is the architectural centerpiece of the offices of OpenAI, the start-up whose online chatbot, ChatGPT, showed the world that machines can instantly generate their own poetry and prose.

The building, which was once a mayonnaise factory, looks like a typical tech office, with its communal work spaces, well-stocked micro-kitchens and private nap rooms spread across three floors in San Francisco’s Mission District.

But then there is that library, with the ambience of a Victorian Era reading room. Its shelves offer everything from Homer’s “The Iliad” to David Deutsch’s “The Beginning of Infinity,” a favorite of Sam Altman, OpenAI’s chief executive.

Built at Mr. Altman’s request and stocked with titles suggested by his staff, the OpenAI library is an apt metaphor for the world’s hottest tech company, whose success was fueled by language — lots and lots of language. OpenAI’s chatbot was not built like the average internet app. ChatGPT learned its skills by analyzing huge amounts of text that was written, edited and curated by humans, including encyclopedia articles, news stories, poetry and, yes, books.

The library also represents the paradox at the heart of OpenAI’s technology. Authors and publishers, including The New York Times, are suing OpenAI, claiming the company illegally used their copyrighted content to build its A.I. systems. Many authors worry that the technology will ultimately take away their livelihood.

Many OpenAI employees, on the other hand, believe the company is using human creativity to fuel more human creativity. They believe their use of copyrighted works is “fair use” under the law, because they are transforming these works into something new.

“To say that this is a public debate right now is an understatement,” said Shannon Gaffney, co-founder and managing partner of SkB Architects, the architectural firm that renovated OpenAI’s headquarters and designed its library. “Though things might look like they are going in different directions, the library serves as a constant reminder of human creativity.”

When OpenAI hired Ms. Gaffney’s firm to renovate the building in 2019, Mr. Altman said he wanted a library with an academic aura.

He wanted it to be a reminder of the Green Library, a Romanesque library at Stanford University, where he was a student for two years before dropping out to build a social media app; the Rose Reading Room, a Beaux-Arts study hall on the top floor of the New York Public Library in Midtown Manhattan; and the library-like bar inside the now defunct Nomad Hotel, 15 blocks south of the Rose.

“My dining room and living room at home is inside a library — floor-to-ceiling books all the way around,” Mr. Altman said in an interview. “There is something about sitting in the middle of knowledge on the shelves at vast scale that I find interesting.”

Many titles, like “English Masterpieces, 700-1900” and “Ideas and Images in World Art,” seem like the weighty hardbacks that professional decorators place strategically inside hotel lobbies because they look the part. Still, the library is a reflection of the organization that built it.

On a recent afternoon, two paperbacks sat beside each other at eye-level: “Birds of Lake Merritt” (a field guide to the birds found in a wildlife refuge in Oakland, Calif.) and “Fake Birds of Lake Merritt” (a parody written by GPT-3, an early version of the technology that drives ChatGPT).

Some employees see the library as a quieter place to work. Long Ouyang, an A.I. researcher, keeps a rolling desk against the wall. Others see it as an unusually elegant break room. On weekends, Ryan Greene, another researcher, pumps his digital music through the audio speakers tucked among the hardbacks.

It is, other employees said, a far more inspiring place to work than a cubicle. “This is why so many people choose to work in the library,” Ms. Staudacher said.

Recently, Mr. Greene began feeding lists of his favorite books into ChatGPT and asking for new recommendations. At one point, the chatbot recommended “The Book of Disquiet,” a posthumously published autobiography from the Portuguese writer Fernando Pessoa. A friend, who knew his tastes well, had recommended that he read the same book.

“Given the trends and patterns in things that have happened in the past, the technology can suggest things for the future,” Mr. Greene said.

Ms. Gaffney, from OpenAI’s architectural firm, argued that this blend of the human and the machine will continue. Then she paused, before adding: “That, at least, is what I hope and feel.”



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Why TikTok Users Are Blocking Celebrities

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As protests over the war in Gaza unfolded blocks away, last week’s Met Gala was largely devoid of political statements on the red carpet. That the organizers of fashion’s most powerful annual spectacle (one for which tickets cost $75,000 this year) achieved this proved surprising to many observers. Less than two weeks later, though, a fast-growing online protest movement is taking shape. At least, it is on TikTok, the social media platform that was a sponsor of the Met event.

Blockout 2024, also referred to as Operation Blockout or Celebrity Block Party, targets high-profile figures who participants feel are not using their profiles and platforms to speak out about the Israel-Hamas war and wider humanitarian crises. Here’s what has happened so far, what supporters hope to achieve and why it all began.

The criticism began on May 6, when Haley Kalil (@haleyybaylee on social media), an influencer who was a host on E! News before the event, posted a TikTok video of herself wearing a lavish 18th-century-style floral gown and headdress with audio from Sofia Coppola’s 2006 film “Marie Antoinette,” in which Kirsten Dunst proclaims, “Let them eat cake!”

The clip (for which Ms. Kalil later apologized and which was deleted) was viewed widely. Given the current global conflicts and humanitarian crises, critics described it as “tone deaf.” Then posts emerged comparing ostentatious costumes worn by celebrities on the Met red carpet to scenes from “The Hunger Games,” in which affluent citizens in opulent outfits wine and dine while watching the suffering of the impoverished districts for sport.

Images of Zendaya, a Met Gala co-chair, spliced with photographs of Palestinian children, incited the online masses. A rallying cry soon came from @ladyfromtheoutside, a TikTok creator who found inspiration in Ms. Kalil’s parroting of Marie Antoinette.

“It’s time for the people to conduct what I want to call a digital guillotine — a ‘digitine,’ if you will,” she said in a May 8 video post with two million views. “It’s time to block all the celebrities, influencers and wealthy socialites who are not using their resources to help those in dire need. We gave them their platforms. It’s time to take it back, take our views away, our likes, our comments, our money.”

“Block lists” of celebrities thought to be deserving of being blocked were published and widely shared online.

The movement is made up of pro-Palestinian supporters who have been assessing the actions and words of A-listers in order to decide if they have adequately responded to the conflict. If they have said nothing or not enough, the movement calls for those supporting Gaza to block that celebrity on social media. What constitutes sufficient action by the famous person — be it calls for a cease-fire, donations to aid charities or statements — appears unclear and can vary from celebrity to celebrity.

“Blockout” supporters argue that blocking is important because brands look at data on the followers and engagement of influencers and celebrities on social media before choosing whether to work with them to promote a product. Blocking someone on social media means you no longer see any posts from the person’s accounts, and it gives the blocker more control over who has access to their own updates and personal information. It can have more impact than unfollowing a celebrity account because many product deals thrive on targeted ads and views that can accumulate even if a user simply sees a post, without liking or sharing it.

If enough people block a content creator, it could reduce the creator’s ability to make money. Also, adherents of this thinking say, why follow someone whose values don’t align with yours?

Attendees with huge followings, like Zendaya, Kim Kardashian and Kylie Jenner, have been at the top of the chopping blocks. But so have celebrities who didn’t attend the gala this year, including Justin Bieber, Taylor Swift and Selena Gomez.

Vogue, which according to Puck News published 570 Met Gala stories on its platforms and recorded more than a billion video views of content from the night, has also been targeted because of its ties to the event.

“The Met Gala is by far and away Vogue’s biggest cash cow,” Elaina Bell, a former Vogue employee, said in a TikTok post with 850,000 views. She explained that the event sold sponsorships “based on the data of past events,” adding, “How the Met Gala is seen is so important to the bottom line of Vogue specifically but also to Condé Nast.”

It certainly raised some eyebrows. The dress code was “The Garden of Time,” inspired by the J.G. Ballard short story of the same name. It’s an allegorical tale about an aristocratic couple isolated in their estate of fading beauty harassed by an enormous crowd preparing to overrun and destroy the space. Rather on the nose.

Yes. Some posts say the blockout is a negative example of “cancel culture.” Others suggest that, like other social media-led movements, it is digital posturing that generates little meaningful change.

Some argue that celebrities do not have a duty (or the awareness) to speak out on complicated geopolitical issues, and they question why it matters what famous people think about those issues, anyway. Others feel the movement has blurred parameters, given that some A-listers, like Jennifer Lopez and Billie Eilish, have previously shown support for a cease-fire in Gaza but are being punished for not speaking up now.

Several stars on the widely circulated block lists, including Lizzo and the influencer Chris Olsen, posted their first public videos asking followers to donate in support of aid organizations serving Palestinians. Blockout supporters have also worked to “boost” celebrities who have recently spoken about the conflict, like Macklemore, Dua Lipa and The Weeknd.

According to metrics from the analytics company Social Blade, many names on block lists have lost tens or hundreds of thousand of followers per day since the “digitine” began. But murky claims that stars like Kim Kardashian have lost millions of followers are unsubstantiated.

Will more A-listers start speaking out on the red carpet as a result of the lists? It is too soon to tell. But for frequent users of TikTok, the brand aura of the Met Gala is being profoundly altered. And while social-media-led boycotts are by no means unprecedented, this latest movement is a clear example of the growing power of creators to redistribute or even weaponize ​platforms that are cornerstones of a modern celebrity-centric — and capitalist — system.





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Grand Theft Auto maker firms up GTA 6 release date

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The latest instalment of the hugely popular series will be released in autumn 2025, its publisher says.



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