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For Gen Z, Facebook Is a Marketplace

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In December, Ellicia Chiu and Cher Su had just a few boxes in tow when they moved into a walk-up apartment in New York’s Lower East Side neighborhood. Before their move, from Los Angeles, the two friends knew that they would need to furnish their new apartment with small kitchen appliances, décor and furniture. But instead of purchasing new items, they knew it would be more affordable to find secondhand items on Facebook Marketplace, the social network’s buy-and-sell service.

“I only use Facebook for Marketplace,” said Ms. Chiu, 24, who added that she spent most of her social time on TikTok and Instagram, which is owned by Meta, Facebook’s parent company.

For many 20-somethings who don’t have a lot of disposable income, Marketplace is a place to get deals on items they wouldn’t normally be able to afford.

“As someone who’s in their young 20s, I want to have nicer things but I don’t have the financial means to get there yet,” said Ms. Chiu, who added that she preferred Marketplace over other sites because its interface was easy to use, making it easier to find deals on furniture.

Over the past decade, Facebook has declined in popularity with Gen Z as a social site, a 2022 Pew Research Center survey found. Instead, younger people are spending more of their social time on Instagram, TikTok and Snapchat.

“Facebook Marketplace is often referred to as ‘the internet’s garage sale’ and is a modern-day counterpart to eBay and Craigslist,” said Yoo-Kyoung Seock, a professor of textiles, merchandising and interiors at the University of Georgia, who studies consumer behavior among Gen Z and millennials and environmental sustainability in the textile industry. “The platform’s remarkable success is largely due to the trust users place in it, which is a result of its unique connection to Facebook’s social network.”

For a generation that is environmentally conscious and prefers to shop secondhand, Marketplace has become popular.

“Young people, including students and young professionals, are increasingly drawn to used goods,” Dr. Seock said. Faster inflation has also made secondhand purchases a practical choice, she added.

Launched in 2016, Marketplace has over a billion monthly active users and is the second most popular online site for secondhand goods, behind eBay, according to a 2022 survey by Statista, a company that provides market data. Meta doesn’t say much about Marketplace as a business, how its demographics may differ from Facebook overall and whether it has a vision to grow the platform in its annual reports. Meta did not respond to questions about whether it has long-term business goals for Marketplace or if it was aware of the platform’s popularity among Gen Z.

Some buyers say they prefer Marketplace over Craigslist, which was popular among older generations searching for used goods, because unlike Craigslist users, Marketplace buyers and sellers have profiles with ratings that make them more trustworthy and messaging is built-in on Facebook, making communication easy.

Marketplace is free for buyers to use. Although sellers can encounter transaction fees, many of them avoid it by selling locally and asking buyers to bring cash when picking up their purchase. Ms. Chiu said she usually paid using Venmo, though she would bring cash if a seller insisted.

Ms. Chiu and Ms. Su said their favorite Marketplace purchase was a couch from West Elm, which the seller had for less than a year. The couch cost $1,200 at retail, and they purchased it for $145. Ms. Chiu said the seller had warned her that the couch had cat scratch marks, but when she and Ms. Su showed up to look at it, they didn’t see many scuffs.

Some of their other favorite Marketplace finds include a Zojirushi rice cooker (retail price: $150; purchased on Marketplace for $50), a Dyson vacuum (retail price: $470; purchased on Marketplace for $135) and an IKEA NORDEN extendable table (retail price: $350; purchased on Marketplace for $150).

In total, Ms. Chiu and Ms. Su said they spent approximately $1,400 on more than 30 items purchased from Marketplace and estimated that they saved more than $3,000.

Not all of Ms. Chiu’s and Ms. Su’s purchases have been successes: Ms. Chiu once bought a plant from a seller that she discovered had root rot when she tried to repot it. Buyers have to work out returns with sellers on Marketplace, and Ms. Chiu’s plant seller later offered her a refund of 50 percent of the price she had paid, which she accepted. Ms. Su said she once bought a bookshelf that fell apart once she was home. She was not able to get a refund.

Ms. Su said that she was aware of Marketplace scams and tried to avoid them. “There are many scammers that try to ask for personal information when messaging about items — so beware of that too!” she warned. (Meta provides users with guides on recognizing and avoiding scams.)

Sebastian Ramos, a junior at DePaul University in Chicago, also uses Marketplace to buy and sell items, and he even once got a free couch (estimated retail price: $1,300). He has also purchased acrylic vinyl record shelves (estimated retail price: $45; purchased on Marketplace for $10) and sold his used Nintendo 3DS (retail price: $200; sold on Marketplace for $150).

Mr. Ramos, 21, said he did not use Facebook for social media, but he enjoyed purchasing secondhand items on Marketplace to save money and also because he liked shopping at thrift stores.

“You don’t have to pay more for a new thing when you can find something that has been used, or even slightly used, for a lot cheaper,” he said.

Sarah Williams, who lives in Kenosha, Wis., is an executive assistant and a new mom. Shortly after she and her husband found out that they were expecting a baby last year, Ms. Williams said Marketplace was the first place she started looking to buy baby items.

The first item on her list was a light-toned wooden crib. But the cribs that she found online were listed for $1,200 and were out of her budget.

“The prices were just absolutely ridiculous,” Ms. Williams, 24, said.

After a rigorous two-week search online, she found a crib she liked that a woman who lived near her had listed on Marketplace. After messaging back and forth through Facebook Messenger with the seller, Ms. Williams and her husband drove to the woman’s house to inspect the crib. They bought it for $300 — 75 percent less than the original price — after they saw that it was in good shape.

“It was a very nice exchange, and it felt very personable,” Ms. Williams said.

Ms. Williams said she hoped to find other mothers on Marketplace who had items they no longer needed because their children had outgrown them.

Like Ms. Williams, Ms. Chiu and Ms. Su said that being able to network and meet new people when picking up their Marketplace purchases had been an enjoyable part of their moving experience and settling into their new home.

“That’s what Facebook started as, and it’s cool that Marketplace is also fostering that,” Ms. Su said.



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Thieves snatched his phone in London

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Akara Etteh Akara EttehAkara Etteh

Akara Etteh had his phone stolen as he walked out of a Tube station.

Early on a Saturday morning in April, Akara Etteh was checking his phone as he came out of Holborn tube station, in central London.

A moment later, it was in the hand of a thief on the back of an electric bike – Akara gave chase, but they got away.

He is just one victim of an estimated 78,000 “snatch thefts” in England and Wales in the year to March, a big increase on the previous 12 months.

The prosecution rate for this offence is very low – the police say they are targeting the criminals responsible but cannot “arrest their way out of the problem”. They also say manufacturers and tech firms have a bigger role to play.

Victims of the crime have been telling the BBC of the impact it has had on them – ranging from losing irreplaceable photos to having tens of thousands of pounds stolen.

And for Akara, like many other people who have their phone taken, there was another frustration: he was able to track where his device went, but was powerless to get it back.

Phone pings around London

He put his iPhone 13 into lost mode when he got home an hour or so later – meaning the thieves couldn’t access its contents – and turned on the Find My iPhone feature using his laptop.

This allowed Akara to track his phone’s rough location and almost immediately he received a notification to say it was in Islington. Eight days later, the phone was pinging in different locations around north London again.

In a move says he “wouldn’t recommend” with hindsight, he went to two of the locations his phone had been in to “look around”.

“It was pretty risky,” he said. “I was fuelled by adrenaline and anger.”

A map showing the phone's locations popping up across London, before appearing in China.

He didn’t speak to anyone, but he felt he was being watched and went home.

“I am really angry,” he said. “The phone is expensive. We work hard to earn that money, to be able to buy the handset, and someone else says ‘screw that’.”

Then, in May, just over a month after the theft, Akara checked Find My iPhone again – his prized possession was now on the other side of the world – in Shenzhen, China.

Akara gave up.

It is not uncommon for stolen phones to end up in Shenzhen – where if devices can’t be unlocked and used again, they are disassembled for parts.

The city is home to 17.6 million people and is a big tech hub, sometimes referred to as China’s Silicon Valley.

Police could not help

In the moments after Akara’s phone was stolen, he saw police officers on the street and he told them what had happened. Officers, he said, were aware of thieves doing a “loop of the area” to steal phones, and he was encouraged to report the offence online, which he did.

A few days later, he was told by the Metropolitan Police via email the case was closed as “it is unlikely that we will be able to identify those responsible”.

Akara subsequently submitted the pictures and information he had gathered from the locations where his stolen phone had been. The police acknowledged receipt but took no further action.

The Metropolitan Police had no comment to make on Akara’s specific case, but said it was “targeting resources to hotspot areas, such as Westminster, Lambeth and Newham, with increased patrols and plain clothes officers which deter criminals and make officers more visibly available to members of the community”.

Lost photos of mum

Many other people have contacted the BBC with their experiences of having their phones taken. One, James O’Sullivan, 44, from Surrey, says he lost more than £25,000 when thieves used his stolen device’s Apple Pay service.

Meanwhile, Katie Ashworth, from Newcastle, explained her phone was snatched in a park along with her watch, and a debit card in the phone case.

“The saddest thing was that the phone contained the last photos I had of my mum on a walk before she got too unwell to really do anything – I would do anything to get those photos back,” the 36-year-old says.

Again, she says, there was a lack of action from the police.

“The police never even followed it up with me, despite my bank transactions showing exactly where the thieves went,” she said.

“The police just told me to check Facebook Marketplace and local second-hand shops like Cex.”

‘Battle against the clock’ for police

So why are the police seemingly unable to combat this offence – or recover stolen devices?

PC Mat Evans, who has led a team working on this kind of crime for over a decade within West Midlands Police, admitted that only “quite a low number” of phones that are stolen actually get recovered.

He says the problem is the speed with which criminals move.

“Phones will be offloaded to known fences within a couple of hours,” he said.

“It’s always a battle against the clock immediately following any of these crimes, but people should always report these things to the police, because if we don’t know that these crimes are taking place, we can’t investigate them.”

And sometimes just one arrest can make a difference.

“When we do catch these criminals, either in the act or after the fact, our crime rates tank,” he said.

“Quite often that individual has been responsible for a huge swathe of crime.”

But the problem is not just about policing.

In a statement, Commander Richard Smith from the National Police Chiefs’ Council, which brings together senior officers to help develop policing strategy, said it would “continue to target” the most prolific criminals.

“We know that we cannot arrest our way out of this problem,” he said.

“Manufacturers and the tech industry have an important role in reducing opportunities for criminals to benefit from the resale of stolen handsets.”

Tracking and disabling

PC Mat Evans PC Mat EvansPC Mat Evans

Mr Evans told the BBC phone snatchers will often wrap stolen phones in tinfoil to block its signal – meaning the device will only give a location when it is shown to others to be sold

Stolen phones can already be tracked and have their data erased through services such as “Find My iPhone” and “Find My Device”, from Android.

But policing minister Dame Diana Johnson said this week the government wanted manufacturers to ensure that any stolen phone could be permanently disabled to prevent it being sold second-hand.

Police chiefs will also be tasked with gathering more intelligence on who is stealing phones and where stolen devices end up.

A growing demand for second-hand phones, both in the UK and abroad, is believed to be a major driver behind the recent rise in thefts, the government said.

The Home Office is to host a summit at which tech companies and phone manufacturers will be asked to consider innovations that could help stop phones being traded illegally.

PC Evans said there was “no magic bullet”, but he said there was one thing manufacturers could do which would be “enormously helpful” to the police – more accurate tracking.

“At this moment in time, phone tracking is okay,” he said.

“But it’s not that scene in Total Recall yet, where you’re able to run around with a tracking device in your hand, sprinting down the road after a little bleeping dot.

“I appreciate it’s a big ask from the phone companies to make that a thing, but that would be enormously helpful from a policing perspective.”

Apple and Android did not provide the BBC with a statement, but Samsung said it was “working closely with key stakeholders and authorities on the issue of mobile phone theft and related crimes”.

Additional reporting by Tom Singleton



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Google abusing ad tech dominance, UK competition watchdog finds

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Google uses anti-competitive practices to dominate the market for online advertising technology, a UK watchdog has provisionally found.

The potentially unlawful behaviour could be harming thousands of UK publishers and advertisers, an investigation by the Competition and Markets Authority (CMA) has warned.

It accuses Google of preventing rivals from “competing on a level playing field” with its own tech for the billions of pounds spent by UK businesses on online advertising.

Google said the watchdog’s findings were “flawed” and said it would respond.

According to the CMA, the vast majority of businesses use Google’s services when placing digital ads on websites.

Google maintains it has a strong business incentive to help UK firms thrive, and argues that advertisers choose to use Google because its products work well and help their businesses grow.

The watchdog will now consider representations from Google before deciding what action to take.

If Google is found to have broken competition law, the watchdog could impose a financial penalty of up to 10% of annual worldwide group turnover and issue legally binding directions to the firm.

“We’ve provisionally found that Google is using its market power to hinder competition when it comes to the ads people see on websites,” Juliette Enser, the CMA’s interim executive director of enforcement, said in a statement.

She pointed out that many businesses were able to keep their digital content free by using revenue from digital adverts, which reach millions of people across the UK.

“That’s why it’s so important that publishers and advertisers – who enable this free content – can benefit from effective competition and get a fair deal when buying or selling digital advertising space,” she wrote.

But Google’s vice president of global ads, Dan Taylor argued the search giant’s advertising technology helped websites and apps fund their content, and effectively reach new customers.

“The core of this case rests on flawed interpretations of the ad tech sector. We disagree with the CMA’s view and we will respond accordingly,” he wrote.

Google’s activities in ad tech are also subject to continuing probes by the US Department of Justice and the European Commission.

Competition economist Dr Cristina Caffarra, told the BBC that while the CMA’s statement of objections certainly presented “another headache” for Google, the regulator was merely “joining the club” of those who have already taken action.

“The UK is by no means some sort of pathfinder here,” she said.

The Department of Justice, state of Texas – which along with nine other states sued Google over alleged abuse of its ad tech dominance in 2020 – and the EU are all far ahead, Dr Caffarra added.

In 2023, EU competition regulators told Google it might need to sell part of its ad-tech business to address their concerns.

But the tech-giant has argued this would be a “disproportionate” step.

Separately, Google is seeking to appeal a UK court decision in June to allow a £13.6bn collective-action lawsuit against it to proceed.

The case alleges the search giant behaved in an anti-competitive way which caused online publishers in the UK to lose money.

Google has vowed to oppose the claim “vigorously and on the facts”.

Additional reporting by Liv McMahon



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Could PS5’s old-school adventure be a lesson for Sony?

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Sony A screenshot of Astro Bot - a white, cute robot with light blue eyes - dressed to resemble Kratos, the protagonist from God of War. Astro has a beard, and wears a leather outfit with lots of buckles and a fur collar. Astro stands next to a chopping block, holding a large axe and is surrounded by logs.Sony

Bot the difference: Astro Bot features dozens of cameos from well-known PlayStation characters

It’s just a few hours before reviews of one of the year’s biggest PlayStation 5 releases arrive, and its director is talking about food.

Buffets, to be precise.

You might get a lot for your money, but how do you feel afterwards?

“Bloated, you’ve eaten too much and you just want to go and sleep,” says Nicolas Doucet, head of Sony-owned studio Team Asobi.

Gamers are fond of food metaphors. Developers don’t just make games, they “cook”. If you’re spoilt for choice with high quality new releases, you’re “eatin’ good”.

But Nicolas is referring to the sense that blockbuster publishers have tended to have an all-you-can-eat approach when it comes to making games.

For a while now, the industry’s biggest players have been focused on producing open-world titles offering dozens of hours of gameplay, or on attempts to muscle into the lucrative online market.

Both genres have produced some huge hits, but Nicolas wonders if there is an appetite for something more like “that two-course meal that is going to be just the right amount”.

Astro Bot could be just the recipe Sony has been looking for.

Earlier this week the Japanese company announced it was pulling Concord – one of its other recent big games – from sale after a tepid response from critics and players.

The online shooter is the latest high-profile bid to corner the so-called “live service” market dominated by the likes of Fortnite and Apex Legends that’s failed to attract a large audience.

But in a quiet year for first-party PlayStation releases, Astro Bot has received some of the highest review scores of 2024 and some critics say it’s one of Sony’s best in ages.

At its heart it’s an old-school 3D platformer that’s crammed full of references to PlayStation’s 30-year history.

The game’s main objective is to rescue 300 Astro Bots hidden around various themed levels, with about half of those decked out in cosplay to resemble characters from the console’s past.

But as much as it’s a nostalgic reminder of Sony’s great successes, could it also be a lesson for the company’s future?

Team Asobi Five white, robotic cats with black screens for faces train their bright blue LED eyes on a board decorated to look like a piece of cheese with a mouse in the middle. A smaller robot peeks through a hole in the middle of the board, his blue eyes looking nervously to the side.Team Asobi

Catstro Bot: Astro Bot picks up powers throughout the game that allow it to change size, shape and, in one case, species

If you’re one of the world’s 60 million PlayStation 5 owners, you’re almost certainly familiar with Astro Bot.

The cute mascot character appeared in 2020’s Astro’s Playroom, a short, three-hour adventure pre-installed on every machine.

It was designed to act as a tech demo for the hardware and its advanced controller, but people loved it.

“And it did highlight perhaps the fact that people are craving for these kind of games,” says Nicolas.

Releasing a 3D platformer in 2024 is, on paper, a daunting prospect. Nicolas admits the genre – a staple of the PlayStation 2 era – isn’t very common these days.

And, he says: “The ones that do exist are very, very high quality from people who’ve been making them for years and years.”

It’s also a genre Sony has moved away from recently, and its biggest releases have been more adult, cinematic titles such as God of War and The Last of Us.

Nicolas thinks this is a sign of audiences, and the developers making games for them, maturing.

But he admits that left a gap which Team Asobi – a relatively young studio – was eager to fill.

“I think there needs to be more games that are there just to relax, have a little bit of fun, that are not dramatic, that are not necessarily heavily story driven, where you can just mess around with a game and it’s fun,” says Nicolas.

“But, of course, it needs to be executed well.”

Astro Bot’s been widely praised for its polish, attention to detail and the way it plays, drawing comparisons with Mario – for many, the undisputed king of 3D platformers.

Nicolas considers descriptions of Astro Bot as “old school” a compliment and that going “back to basics” helped with the game’s development.

As concerns grow over spiralling budgets, Astro Bot was made in three-and-a-half years by a team of about 65 people – a relatively short time and small staff by modern standards.

Nicolas says the game’s bite-sized nature – it’s divided across 50 short, playable stages – helped to simplify development and made it easier to “swap things around”.

“Whereas when you’re tied to something that is one storyline, one timeline that is set, it’s very difficult,” he says.

“You have less flexibility.”

Team Asobi A screenshot shows Astro Bot clinging to a flying PS5 controller as it swoops close to the surface of the sea, throwing spray up into the air. Rocky obstacles line the route to his destination - a distant island with a wrecked ship on its shore.Team Asobi

The PS5’s DualSense controller is a key part of the Astro Bot experience, throbbing and humming as players jet into a new level

Sony will now be hoping that Astro Bot’s glowing reception translates into big sales, but comparisons with Concord’s swift fall have already begun.

It’s also shone a light on characters Sony could revive, and prompted some people to question whether the company will shift its recent focus on the live-service market.

Under previous PlayStation boss Jim Ryan, the company announced plans to launch 12 online-focused games. It’s since scaled that back to six.

As for single-player titles, some of Sony’s biggest in-house studios haven’t yet revealed PS5 projects.

Hermen Hulst, one of two new CEOs in charge of Sony’s gaming division, told the BBC in a statement it was “very important we offer a wide variety of titles to our community” and that “Astro Bot fills an important part of our portfolio”.

He praised Team Asobi for creating “something special that is light-hearted and delightful” with “incredibly fun gameplay”.

Astro Bot is also “a great opportunity for families to game together”, he said.

Nicolas opts not to comment on the Concord situation or bigger, strategic moves, but he does agree with his boss that Astro Bot has given PS5 a game that can “bridge generations”.

Many reviewers have remarked on how cameos from the past have reminded them of growing up with Crash Bandicoot, Jak and Daxter or the cast of Ape Escape – characters that set them on the path to becoming gamers.

Nicolas says he often gets messages from parents who’ve played Astro’s Playroom with their children talking about their experiences, and he hopes that the new game will create more shared moments.

“I’m really happy that, besides the game itself, there’s a greater good, if you like, that we’re able to tell stories like that,” he says.

“And I really hope that we can brighten some people’s homes thanks to that experience.”

Additional reporting by Tom Gerken.

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