Sci-Tech
Apple Ring – features, specs, release date, how it will be better
![](https://i2.wp.com/photos5.appleinsider.com/gallery/60480-124370-000-lede-Apple-Ring-xl.jpg?w=1200&resize=1200,0&ssl=1)
Apple has been planning on making an Apple Ring for two decades — and it’s taking its time to ensure this isn’t just clever technology, but instead is a ring so useful that it will be a smash hit.
When Steve Jobs launched the iPad, he did it with an extended spiel about how it fit in between smartphones and laptops. He talked about it being a new class of device, a third category, and of how such a thing has to justify its place.
“If there’s going to be a third category of device, it’s going to have to be better… than a laptop or a smartphone,” he said. “Otherwise it has no reason for being.”
Flash forward to today and it’s the same thing for an Apple Ring. Some people will buy one just because it’s from Apple, but the reason for that happening is how Apple has so very often got a wearable device absolutely right.
In other words, any new Apple device has the momentum of all the excellent ones that came before it. But, momentum isn’t enough.
Fitting in with the ecosystem
So Apple has to find some reasons, some features worth buying a smart ring for. And more than that, there’s the element about a new device that Jobs avoided saying.
The iPad had to be better at certain tasks than a laptop or a smartphone, but it shouldn’t be so much better that it replaces a MacBook or an iPhone. Back in 2010, the iPad entered a balancing act between Apple’s devices.
Today, a new device like a smart ring has to find a place between the Mac, the iPhone, the iPad, and the Apple Vision Pro. It has to strengthen Apple’s ecosystem, not dent any part of it.
So Apple’s smart ring will fit in with its brethren. It will have Find My, it will talk with at least the iPhone and the MacBook Pro.
It will do so in what will probably be an extremely well worked out plan that Apple won’t ever reveal. There’s a reason you still can’t pair an Apple Watch with an iPad, for instance, and it isn’t technical.
Apple typically finds the right features
We won’t know what an Apple Ring could do until Apple announces it, but we can see what it must achieve. And to an extent, we can see what it has to achieve as soon as possible.
Apple does have the benefit that it can keep a product going until it gets it right — see the Apple Watch for one example of that, and the Humane AI Pin for the opposite. And there’s a very easy argument that Apple is now going through exactly that same search for a use case with the Apple Vision Pro.
But with both Apple Vision Pro and Apple Watch, it wasn’t enough that they bring something new, anything new. For it to be Apple, a new idea has to also seem obvious in retrospect — obvious and needed.
Apple comes late to everything, but when it gets something right, it tends to do it by introducing a new aspect that makes every rival immediately copy it. Apple is startlingly good at finding what later seems to be the right and only way to do something.
This is less clear with the Apple Watch, which took a time become the health device it is. But with Apple Vision Pro, for instance, the company saw how wearers needed to be able to see the outside world.
Before Apple Vision Pro, it was common for headsets to mostly be all-encompassing virtual reality ones. You can bet that from now on, all higher-end headsets will have pass-through video of the outside world.
The difference that makes is quite hard to convey until someone has worn an Apple Vision Pro, and preferably after having worn a regular VR headset. But it’s a difference that is as specific and marked and just plain right as when Apple pushed the keyboard to the back on laptops.
Apple’s got to find that difference, that unique selling point of the Apple Ring — and it also has to convey it effectively.
Conveying new features
One way in which it is practically beholden to convey a new feature, is to show it to us in connection with something we know. So before anything else, it’s extremely likely that one such thing will be health-related — and that it will build on what we know from the Apple Watch.
So for instance, sleep tracking that currently requires you to wear an Apple Watch, and to remember to charge it in the morning, could be done by an Apple Ring. Then biological measurements like heart rate could be better measured by having two points of contact, the ring and the Apple Watch.
Neither is entirely new, but both are improved by the ring, both are things that are recognizable benefits to the new device.
Wherever you go, there you are
If there’s a trick to Apple’s finding a way to use technology that everyone else then copies, though, it’s perhaps that it thinks about more than the technology itself. It’s never that there is a new thing technology can do, it’s always what will it do for users, what will users do with it.
For that, the most recent striking example is Apple Intelligence. Every firm that could make a ChatGPT-style app, has made exactly that — except Apple.
Apple is instead only weaving AI into specific use cases where it believes the technology will be a boon rather than a toy.
And there is a little clue about how it might do the same thing with an Apple Ring. For amidst years of patents, there was one that was granted in late 2023 that may lay out Apple’s approach.
“Because a ring device may be worn throughout the day, a ring device will generally be immediately available to the user,” said the patent. “This facilitates interactions between the ring device and objects in the user’s environment.”
The Apple Ring will be a conduit for connecting the wearer to what’s around them, and for making those connections both fast and unobtrusive.
Just for you
A big lie about the Apple Watch regards how you can read text messages on it. While it’s true that this is quicker than getting out your iPhone, don’t ever try it on a date.
But an Apple Ring must have some way of attracting your attention, and if it’s by a haptic method, it could tap you. The Ring could tap when you have an important message, and you can know it’s important without looking, and without your date asking “Am I boring you at all?”
Messages, calls, reminders, they could all be presented to you — and only to you — through a tap on the Apple Ring. The entire use of it could be erased if you have ever notification turned on, but that’s down to you.
In terms of how quickly you can read such a message, an Apple Ring lags far behind the Apple Watch or the iPhone. But for being unobtrusive about receiving something you should read, a haptic Apple Ring beats all other devices by a country mile.
Even you don’t notice it
Then there’s being unobtrusive for you, too. Apple’s right that a ring will be with you all the time, potentially more so than an Apple Watch, and certainly more so than an iPhone.
So an Apple Ring will be about leveraging that constant presence. A Mac will unlock because you’ve sat down in front of it, and your Apple Ring has biometrically authenticated you.
Your front door could unlock too. Or your car could adjust the seat and steering wheel position to your preferred settings just because it recognizes that it’s you who has opened the door.
Or if the phone rings while you’re listening to music, a particular gesture with of your ring-wearing hand could mute the audio.
Right now you can get a Wave for Work ring that, for instance, lets you change Keynote slides by pressing a button. An Apple Ring could let you vaguely gesture toward your screen to move your presentation along.
And yet, while all of this could be done and even will be done by an Apple Ring, there is also this. After twenty years of working the problem, Apple is going to find a use case no one has imagined — but everyone will immediately grasp.
A lot of technology in a small space
Whatever that obvious-in-retrospect feature will be, if an Apple Ring is to do all it conceivably could, it’s going to require such a lot of technology in a very small space:
- Haptic engine
- Accelerometer for gesture and movement detection
- UWB chip for location and Find Me
- Biometric sensor
- Modem or at least connector to iPhone or Apple Watch
And of course, there’s got to be room in there for a battery. By definition, it’s going to have to be tiny, so Apple will need to keep the power draw low.
Then there’s the issue of size. The Apple Watch was a huge departure for Apple in how it had to figure out myriad combinations of device and band sizes, but a ring will be worse.
Normally, for instance, if your ring is too tight, a good jeweler can subtly widen it. They do it by ring shanking, by cutting into the ring and working in a wider piece of new metal, which they then work to look seamlessly the same.
Try doing that with a smart ring and it’ll never work again. This is why Wave for Work isn’t really a ring, it’s a tiny device with fabric straps to go around your finger.
Apple could do the same, but it would look like a miniaturized Apple Watch on your finger instead of your wrist. That doesn’t feel very Apple-like, and it doesn’t seem as conducive to wearing it all the time.
Whatever the Apple Ring brings us, it will be intended to be worn all the time. It will expand on health features that are a proven success for the Apple Watch, and it will exploit how unobtrusively it can detect your location and provide you with at least relevant alerts.
There is still the question of what specifically it will do, and there is still the question of when Apple will launch it. It doesn’t look like it’s coming in 2024, and 2025 looks sketchy too.
Unfortunately, there is also the question of whether Apple is willing to put out something and just call it the Apple Ring like everyone else. Given how it’s named its styluses as Apple Pencils, don’t be surprised to see Tim Cook wearing an Apple Band of Gold.
Sci-Tech
Thieves snatched his phone in London
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![Akara Etteh Akara Etteh](https://ichef.bbci.co.uk/news/480/cpsprodpb/5439/live/60980cd0-6abf-11ef-8c32-f3c2bc7494c6.jpg.webp)
Early on a Saturday morning in April, Akara Etteh was checking his phone as he came out of Holborn tube station, in central London.
A moment later, it was in the hand of a thief on the back of an electric bike – Akara gave chase, but they got away.
He is just one victim of an estimated 78,000 “snatch thefts” in England and Wales in the year to March, a big increase on the previous 12 months.
The prosecution rate for this offence is very low – the police say they are targeting the criminals responsible but cannot “arrest their way out of the problem”. They also say manufacturers and tech firms have a bigger role to play.
Victims of the crime have been telling the BBC of the impact it has had on them – ranging from losing irreplaceable photos to having tens of thousands of pounds stolen.
And for Akara, like many other people who have their phone taken, there was another frustration: he was able to track where his device went, but was powerless to get it back.
Phone pings around London
He put his iPhone 13 into lost mode when he got home an hour or so later – meaning the thieves couldn’t access its contents – and turned on the Find My iPhone feature using his laptop.
This allowed Akara to track his phone’s rough location and almost immediately he received a notification to say it was in Islington. Eight days later, the phone was pinging in different locations around north London again.
In a move says he “wouldn’t recommend” with hindsight, he went to two of the locations his phone had been in to “look around”.
“It was pretty risky,” he said. “I was fuelled by adrenaline and anger.”
![A map showing the phone's locations popping up across London, before appearing in China.](https://ichef.bbci.co.uk/news/480/cpsprodpb/4db3/live/76fc0b20-6ba5-11ef-8c32-f3c2bc7494c6.png.webp)
He didn’t speak to anyone, but he felt he was being watched and went home.
“I am really angry,” he said. “The phone is expensive. We work hard to earn that money, to be able to buy the handset, and someone else says ‘screw that’.”
Then, in May, just over a month after the theft, Akara checked Find My iPhone again – his prized possession was now on the other side of the world – in Shenzhen, China.
Akara gave up.
It is not uncommon for stolen phones to end up in Shenzhen – where if devices can’t be unlocked and used again, they are disassembled for parts.
The city is home to 17.6 million people and is a big tech hub, sometimes referred to as China’s Silicon Valley.
Police could not help
In the moments after Akara’s phone was stolen, he saw police officers on the street and he told them what had happened. Officers, he said, were aware of thieves doing a “loop of the area” to steal phones, and he was encouraged to report the offence online, which he did.
A few days later, he was told by the Metropolitan Police via email the case was closed as “it is unlikely that we will be able to identify those responsible”.
Akara subsequently submitted the pictures and information he had gathered from the locations where his stolen phone had been. The police acknowledged receipt but took no further action.
The Metropolitan Police had no comment to make on Akara’s specific case, but said it was “targeting resources to hotspot areas, such as Westminster, Lambeth and Newham, with increased patrols and plain clothes officers which deter criminals and make officers more visibly available to members of the community”.
Lost photos of mum
Many other people have contacted the BBC with their experiences of having their phones taken. One, James O’Sullivan, 44, from Surrey, says he lost more than £25,000 when thieves used his stolen device’s Apple Pay service.
Meanwhile, Katie Ashworth, from Newcastle, explained her phone was snatched in a park along with her watch, and a debit card in the phone case.
“The saddest thing was that the phone contained the last photos I had of my mum on a walk before she got too unwell to really do anything – I would do anything to get those photos back,” the 36-year-old says.
Again, she says, there was a lack of action from the police.
“The police never even followed it up with me, despite my bank transactions showing exactly where the thieves went,” she said.
“The police just told me to check Facebook Marketplace and local second-hand shops like Cex.”
‘Battle against the clock’ for police
So why are the police seemingly unable to combat this offence – or recover stolen devices?
PC Mat Evans, who has led a team working on this kind of crime for over a decade within West Midlands Police, admitted that only “quite a low number” of phones that are stolen actually get recovered.
He says the problem is the speed with which criminals move.
“Phones will be offloaded to known fences within a couple of hours,” he said.
“It’s always a battle against the clock immediately following any of these crimes, but people should always report these things to the police, because if we don’t know that these crimes are taking place, we can’t investigate them.”
And sometimes just one arrest can make a difference.
“When we do catch these criminals, either in the act or after the fact, our crime rates tank,” he said.
“Quite often that individual has been responsible for a huge swathe of crime.”
But the problem is not just about policing.
In a statement, Commander Richard Smith from the National Police Chiefs’ Council, which brings together senior officers to help develop policing strategy, said it would “continue to target” the most prolific criminals.
“We know that we cannot arrest our way out of this problem,” he said.
“Manufacturers and the tech industry have an important role in reducing opportunities for criminals to benefit from the resale of stolen handsets.”
Tracking and disabling
![PC Mat Evans PC Mat Evans](https://ichef.bbci.co.uk/news/480/cpsprodpb/2e51/live/021200a0-6c5c-11ef-bb13-858254fd6d28.png.webp)
Stolen phones can already be tracked and have their data erased through services such as “Find My iPhone” and “Find My Device”, from Android.
But policing minister Dame Diana Johnson said this week the government wanted manufacturers to ensure that any stolen phone could be permanently disabled to prevent it being sold second-hand.
Police chiefs will also be tasked with gathering more intelligence on who is stealing phones and where stolen devices end up.
A growing demand for second-hand phones, both in the UK and abroad, is believed to be a major driver behind the recent rise in thefts, the government said.
The Home Office is to host a summit at which tech companies and phone manufacturers will be asked to consider innovations that could help stop phones being traded illegally.
PC Evans said there was “no magic bullet”, but he said there was one thing manufacturers could do which would be “enormously helpful” to the police – more accurate tracking.
“At this moment in time, phone tracking is okay,” he said.
“But it’s not that scene in Total Recall yet, where you’re able to run around with a tracking device in your hand, sprinting down the road after a little bleeping dot.
“I appreciate it’s a big ask from the phone companies to make that a thing, but that would be enormously helpful from a policing perspective.”
Apple and Android did not provide the BBC with a statement, but Samsung said it was “working closely with key stakeholders and authorities on the issue of mobile phone theft and related crimes”.
Additional reporting by Tom Singleton
Sci-Tech
Google abusing ad tech dominance, UK competition watchdog finds
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Google uses anti-competitive practices to dominate the market for online advertising technology, a UK watchdog has provisionally found.
The potentially unlawful behaviour could be harming thousands of UK publishers and advertisers, an investigation by the Competition and Markets Authority (CMA) has warned.
It accuses Google of preventing rivals from “competing on a level playing field” with its own tech for the billions of pounds spent by UK businesses on online advertising.
Google said the watchdog’s findings were “flawed” and said it would respond.
According to the CMA, the vast majority of businesses use Google’s services when placing digital ads on websites.
Google maintains it has a strong business incentive to help UK firms thrive, and argues that advertisers choose to use Google because its products work well and help their businesses grow.
The watchdog will now consider representations from Google before deciding what action to take.
If Google is found to have broken competition law, the watchdog could impose a financial penalty of up to 10% of annual worldwide group turnover and issue legally binding directions to the firm.
“We’ve provisionally found that Google is using its market power to hinder competition when it comes to the ads people see on websites,” Juliette Enser, the CMA’s interim executive director of enforcement, said in a statement.
She pointed out that many businesses were able to keep their digital content free by using revenue from digital adverts, which reach millions of people across the UK.
“That’s why it’s so important that publishers and advertisers – who enable this free content – can benefit from effective competition and get a fair deal when buying or selling digital advertising space,” she wrote.
But Google’s vice president of global ads, Dan Taylor argued the search giant’s advertising technology helped websites and apps fund their content, and effectively reach new customers.
“The core of this case rests on flawed interpretations of the ad tech sector. We disagree with the CMA’s view and we will respond accordingly,” he wrote.
Google’s activities in ad tech are also subject to continuing probes by the US Department of Justice and the European Commission.
Competition economist Dr Cristina Caffarra, told the BBC that while the CMA’s statement of objections certainly presented “another headache” for Google, the regulator was merely “joining the club” of those who have already taken action.
“The UK is by no means some sort of pathfinder here,” she said.
The Department of Justice, state of Texas – which along with nine other states sued Google over alleged abuse of its ad tech dominance in 2020 – and the EU are all far ahead, Dr Caffarra added.
In 2023, EU competition regulators told Google it might need to sell part of its ad-tech business to address their concerns.
But the tech-giant has argued this would be a “disproportionate” step.
Separately, Google is seeking to appeal a UK court decision in June to allow a £13.6bn collective-action lawsuit against it to proceed.
The case alleges the search giant behaved in an anti-competitive way which caused online publishers in the UK to lose money.
Google has vowed to oppose the claim “vigorously and on the facts”.
Additional reporting by Liv McMahon
Sci-Tech
Could PS5’s old-school adventure be a lesson for Sony?
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![Sony A screenshot of Astro Bot - a white, cute robot with light blue eyes - dressed to resemble Kratos, the protagonist from God of War. Astro has a beard, and wears a leather outfit with lots of buckles and a fur collar. Astro stands next to a chopping block, holding a large axe and is surrounded by logs.](https://ichef.bbci.co.uk/news/480/cpsprodpb/ef71/live/5914c600-6c28-11ef-b43e-6916dcba5cbf.png.webp)
It’s just a few hours before reviews of one of the year’s biggest PlayStation 5 releases arrive, and its director is talking about food.
Buffets, to be precise.
You might get a lot for your money, but how do you feel afterwards?
“Bloated, you’ve eaten too much and you just want to go and sleep,” says Nicolas Doucet, head of Sony-owned studio Team Asobi.
Gamers are fond of food metaphors. Developers don’t just make games, they “cook”. If you’re spoilt for choice with high quality new releases, you’re “eatin’ good”.
But Nicolas is referring to the sense that blockbuster publishers have tended to have an all-you-can-eat approach when it comes to making games.
For a while now, the industry’s biggest players have been focused on producing open-world titles offering dozens of hours of gameplay, or on attempts to muscle into the lucrative online market.
Both genres have produced some huge hits, but Nicolas wonders if there is an appetite for something more like “that two-course meal that is going to be just the right amount”.
Astro Bot could be just the recipe Sony has been looking for.
Earlier this week the Japanese company announced it was pulling Concord – one of its other recent big games – from sale after a tepid response from critics and players.
The online shooter is the latest high-profile bid to corner the so-called “live service” market dominated by the likes of Fortnite and Apex Legends that’s failed to attract a large audience.
But in a quiet year for first-party PlayStation releases, Astro Bot has received some of the highest review scores of 2024 and some critics say it’s one of Sony’s best in ages.
At its heart it’s an old-school 3D platformer that’s crammed full of references to PlayStation’s 30-year history.
The game’s main objective is to rescue 300 Astro Bots hidden around various themed levels, with about half of those decked out in cosplay to resemble characters from the console’s past.
But as much as it’s a nostalgic reminder of Sony’s great successes, could it also be a lesson for the company’s future?
![Team Asobi Five white, robotic cats with black screens for faces train their bright blue LED eyes on a board decorated to look like a piece of cheese with a mouse in the middle. A smaller robot peeks through a hole in the middle of the board, his blue eyes looking nervously to the side.](https://ichef.bbci.co.uk/news/480/cpsprodpb/feb4/live/e15803d0-6c2b-11ef-b970-9f202720b57a.png.webp)
If you’re one of the world’s 60 million PlayStation 5 owners, you’re almost certainly familiar with Astro Bot.
The cute mascot character appeared in 2020’s Astro’s Playroom, a short, three-hour adventure pre-installed on every machine.
It was designed to act as a tech demo for the hardware and its advanced controller, but people loved it.
“And it did highlight perhaps the fact that people are craving for these kind of games,” says Nicolas.
Releasing a 3D platformer in 2024 is, on paper, a daunting prospect. Nicolas admits the genre – a staple of the PlayStation 2 era – isn’t very common these days.
And, he says: “The ones that do exist are very, very high quality from people who’ve been making them for years and years.”
It’s also a genre Sony has moved away from recently, and its biggest releases have been more adult, cinematic titles such as God of War and The Last of Us.
Nicolas thinks this is a sign of audiences, and the developers making games for them, maturing.
But he admits that left a gap which Team Asobi – a relatively young studio – was eager to fill.
“I think there needs to be more games that are there just to relax, have a little bit of fun, that are not dramatic, that are not necessarily heavily story driven, where you can just mess around with a game and it’s fun,” says Nicolas.
“But, of course, it needs to be executed well.”
Astro Bot’s been widely praised for its polish, attention to detail and the way it plays, drawing comparisons with Mario – for many, the undisputed king of 3D platformers.
Nicolas considers descriptions of Astro Bot as “old school” a compliment and that going “back to basics” helped with the game’s development.
As concerns grow over spiralling budgets, Astro Bot was made in three-and-a-half years by a team of about 65 people – a relatively short time and small staff by modern standards.
Nicolas says the game’s bite-sized nature – it’s divided across 50 short, playable stages – helped to simplify development and made it easier to “swap things around”.
“Whereas when you’re tied to something that is one storyline, one timeline that is set, it’s very difficult,” he says.
“You have less flexibility.”
![Team Asobi A screenshot shows Astro Bot clinging to a flying PS5 controller as it swoops close to the surface of the sea, throwing spray up into the air. Rocky obstacles line the route to his destination - a distant island with a wrecked ship on its shore.](https://ichef.bbci.co.uk/news/480/cpsprodpb/0c13/live/b383cef0-6c2e-11ef-b970-9f202720b57a.png.webp)
Sony will now be hoping that Astro Bot’s glowing reception translates into big sales, but comparisons with Concord’s swift fall have already begun.
It’s also shone a light on characters Sony could revive, and prompted some people to question whether the company will shift its recent focus on the live-service market.
Under previous PlayStation boss Jim Ryan, the company announced plans to launch 12 online-focused games. It’s since scaled that back to six.
As for single-player titles, some of Sony’s biggest in-house studios haven’t yet revealed PS5 projects.
Hermen Hulst, one of two new CEOs in charge of Sony’s gaming division, told the BBC in a statement it was “very important we offer a wide variety of titles to our community” and that “Astro Bot fills an important part of our portfolio”.
He praised Team Asobi for creating “something special that is light-hearted and delightful” with “incredibly fun gameplay”.
Astro Bot is also “a great opportunity for families to game together”, he said.
Nicolas opts not to comment on the Concord situation or bigger, strategic moves, but he does agree with his boss that Astro Bot has given PS5 a game that can “bridge generations”.
Many reviewers have remarked on how cameos from the past have reminded them of growing up with Crash Bandicoot, Jak and Daxter or the cast of Ape Escape – characters that set them on the path to becoming gamers.
Nicolas says he often gets messages from parents who’ve played Astro’s Playroom with their children talking about their experiences, and he hopes that the new game will create more shared moments.
“I’m really happy that, besides the game itself, there’s a greater good, if you like, that we’re able to tell stories like that,” he says.
“And I really hope that we can brighten some people’s homes thanks to that experience.”
Additional reporting by Tom Gerken.
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