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Investment-obsessed Gen Z is using astrology and tarot to day trade

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Some investors may ask their brokers for trading advice. Young people are consulting the stars and sky.

Stefaniya Nova, who goes by @blonderichwitch on TikTok, is a 25-year-old living in New York City using astrology, tarot, and “intuition” to guide her day trading.

“After scanning the market from 8:30AM till 9AM and picking the stock I’ll be trading that day (today it was Amazon), I do a single card pull to confirm my decision or get guidance,” she says in one video. “Today I pulled the Ace of Cups, which represents abundance; this gave me the needed assurance to trust in my strategy.”

The process seems to be working for her. On the next slide of her TikTok, Nova posts a screenshot of her portfolio from the day, showing an almost $300 gain from trading Amazon shares. “21% return in 8 minutes by trusting my high self :heart:,” she writes. In another video, she posts a screenshot of her monthly earnings of almost $6,000.

Nova is one of many TikTokers to ascribe their financial success to their trust in  the universe—touting techniques like using lunar cycles to buy Bitcoin and astrology to make $440,000 in crypto trading. The practice, while far-fetched compared to the conventional strategies of sophisticated investors, is at the intersection of Gen Z’s love of vibes and financial freedom. 

“It’s a new way of making money,” Nova told Fortune. “New possibilities for people: that you don’t have to, in this day and age, work as hard. Work smarter, not harder.”

Following the stars has worked out for Nova. She quit her job as a tarot reader and astrology consultant this year to day-trade, finding it a more consistent stream of income and earning about $5,000 a month. But that doesn’t mean it’s a good idea for everyone, one expert warns.

“In financial markets, you shouldn’t be making decisions broadly based on perceptions of things,” Samuel Hartzmark, a professor of behavioral finance at Boston College’s Carroll School of Management, told Fortune.

He added, “If this stuff really did predict higher returns, then there’s lots of market participants who would probably be using it as signals in their portfolio.”

It’s in the stars

Nova shrugs at dissenters. Some people find success in looking at candlestick charts of the market. She can do the same looking at a deck of cards and planetary alignments.

“Everything in the world is a cycle—the stock market, seasons, and astrology,” Nova said. “As I got more into astrology, into tarot, into intuition, all of that, I saw the correlation that I’m not the only one who’s being affected by these energetic influences.”

For example, Nova said on Friday, she would avoid making any trading decisions at 1 p.m. because the moon was in a void stage, meaning it was not associated with a particular zodiac sign and had no influence on other celestial bodies. One should avoid making decisions in these periods, Nova said. Instead, she waited for an hour, at which point the moon was in Virgo. After checking the market and making a tentative decision around a trade, Nova will confirm her decision, asking herself the question: “What’s best for you in your soul?”

Hartzmark, the professor, says he doesn’t condone astrology and tarot as a day-trading strategy, but understands why people gravitate toward it.

“The illusion of control,” he said. “Financial decisions are complicated and scary.”

Choices regarding money are different from other choices people make on a daily basis, he explained. The options are overwhelming, leading people to turn to any form of guidance available to gain clarity. Oversimplified logic about which stocks to day-trade is one means of doing this, as exemplified by the theory that stock-picking monkeys could perform just as well as sophisticated investors because of the inherent inconsistency of the market. You shouldn’t buy Apple stock just because you like the iPhone, for example, Hartzmark argued. Decisions on buying stock, particularly day trading, should instead be based upon knowing something other traders don’t, or having evidence that the iPhone is more valuable than what the market has priced it.  

“A lot of fads and vibes and things like that really are just similar examples of, ‘This sounds like a good story,’” Hartzmark said.

Gen Z, young people finishing college and finding their footing in the professional world, are particularly vulnerable to these trends, he added.

Warding off bad vibes

Of course, the desire to control their uncertain future is one of the major reasons why Gen Z has fallen in love with investing in the first place. Driven by the fear of missing out and determination to escape the corporate rat race, over 70% of the generation owns stock, according to NASDAQ, more than prior generations at the same life stage. With apps like Robinhood at their fingertips, Gen Z also has the tools to invest cheaply and conveniently, catapulting them to trade earlier than older generations.

Joyee Yang, 25, a financial influencer who has over $150,000 in assets and 131,000 followers on TikTok, told Fortune she turned to the stock market to become financially independent after getting kicked out of her parents’ house at 19, forcing her to move into an apartment with three roommates.

“I very quickly learned that, holy crap, I’m in this world alone, and I need to either make more money or make my money work for me,” she said. 

Yang believes she shares the attitudes of many members of Gen Z, who are looking to gain financial stability in a landscape they view as largely unstable. Only 30% of the generation feels optimistic about the economy, according to an April report by ID verification platform SheerID, with over 70% feeling the need to stretch budgets or hunt for discounts. Investing, Yang argued, is a way to alleviate that panic.

“Gen Z is starting to see the light at the end of the tunnel,” Yang said. “They’re not entirely on their own, or they don’t have to work for every single dollar that they earn.”

While financial influencers like Yang have shared their investment success stories online, greater access to stock trading platforms and the proliferation of online chatter about investment has also led to great deals of misinformation. Research platform WallStreetZen found that nearly two-thirds of StockTok videos, or stock-related videos on TikTok, were misleading, per a January report. Those videos garnered 21.5 million likes and 194 million views.

Patterns of the universe

But TikTok and Gen Z didn’t conjure up skewed ideas about investment strategies from nowhere. There is, in fact, some historic precedent to StockTok’s vibe-based day-trading wisdom.

J.P. Morgan famously said, “Millionaires don’t use astrology, billionaires do.” Even the American financier trusted the stars to guide his decisions: Rumor has it he canceled his scheduled trip on the Titanic last-minute because his astrologer warned against it.

William Delbert Gann, an investor who made his fortune in the early 20th century, became renowned for using astrology, ancient mathematics, and geometry to inform his business decisions. Using certain angles, Gann claimed to predict market trends and identify the perfect time to buy shares. His charts are still accessible today, though the validity of his philosophy is hotly contested.

“After exhaustive research and investigations of the known sciences,” Gann said in a 1909 interview, “I discovered that the law of vibration enabled me to accurately determine the exact points at which stocks or commodities should rise and fall within a given time.”

If you look at the correlation between the Dow Jones Industrial Average falling and days with total solar eclipse, you could—for a moment—forgive Gann for his eccentric ideals. On or shortly after five of the seven total solar eclipses visible in the U.S. since 1932, the Dow Jones fell, according to an analysis by Axios. Of course, there is another, less vibe-forward explanation: The economy is often affected by eclipses, as people travel to witness the event, disrupting travel and usual spending behaviors.

Hartzmark still isn’t convinced of Gann’s dogma. Guys like Gann are bound to success sometimes, he said, simply because the base rate of success for day trading is so low to begin with. A 2004 study that Hartzmark still cites, from researchers at the Graduate School of Management at the University of California, Davis, and National Chengchi University in Taipei, Taiwan, found that, of 130,000 individual investors, more than 80% lost money in the practice. The few who made money didn’t do so consistently. 

With the likelihood of day-trading success already so low, you can’t just attribute success to sophisticated investing strategies, Hartzmark argued. Some of it will be luck and circumstances. For the few who get rich and lean on unconventional strategies to do it, it’s easy to attribute wealth to that. It’s a phenomenon that’s been around for hundreds of years.

“The psychology here is nothing new,” he said. “How it manifests itself is a little bit different due to technological change and things like that, but I don’t think that Gen Z deserves a particularly bad rap.”





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Macron’s ‘irresponsible’ snap election casts shadow over Olympics

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Emmanuel Macron’s move to call snap elections has cast a shadow over the Paris Olympic Games, raising the possibility of political unrest and a far-right government in charge of the world’s biggest sporting event.

The far-right Rassemblement National (RN) is projected to become the biggest parliamentary party after the run-off vote on Sunday. While a hung parliament appears the most likely outcome, if the RN were to win a majority, its 28-year-old party chief Jordan Bardella could be prime minister when the Games open on July 26, with his team greeting top athletes and dignitaries from across the world.

The timing of Macron’s decision to dissolve parliament was “catastrophic for the Games”, said Pascal Boniface, head of Paris-based think-tank Iris and an expert on the politics of sport. “We are in the thickest of fog over the future.”

Pierre Rabadan, a senior official responsible for Olympics planning in the Paris mayoralty of Socialist Anne Hidalgo, told the Financial Times he was “stupefied” by Macron’s “irresponsible” decision.

While he said the main strategic decisions had already been made, the move had raised “pragmatic and operational questions”, including deploying mayoral staff and city police for both the elections and the Games.

“We had thought about all the possible scenarios, except for the dissolution of the Assembly,” added Rabadan, a former professional rugby player with Stade Français.

Security experts had already warned of big policing challenges for the opening ceremony, in which thousands of athletes will sail down the River Seine watched by around 300,000 spectators along the quays. Pressure on security services would further be aggravated if anti-RN protesters were to take to the streets, they said.

People gather at Republique to protest against the far-right which came out strongly ahead in first round legislative elections
Demonstrators in Paris protest against the far right after Rassemblement National came out ahead in a first-round vote © Louise Delmotte/AP

Rabadan said his main concern now was the image of France that a far-right government, with an anti-immigration and nativist policy platform, would present.

“The Games are about welcoming the entire world and showing that we are an open country,” Rabadan said. “That clearly goes completely against what the Rassemblement National wants.”

Hidalgo told France 2 on Tuesday that “the party would not be spoiled” by an RN government.

But dozens of athletes have voiced concerns about the elections. Prior to the first round, French football star and captain of the national team Kylian Mbappé called on the electorate to vote “against the extremists”, while almost 300 sportspeople, including Rabadan, signed a column in French sports publication L’Equipe opposing the RN.

“In my memory, I have never seen athletes engage to this extent in the political field,” said Boniface.

Macron’s sports minister Amélie Oudéa-Castera told journalists ahead of the first round that despite the extensive preparations for the Olympics, an RN majority would mean far-right politicians with no experience in national government would still have to make important decisions “in a geopolitical context that is difficult, delicate and tense”.

Bardella has said he would not change the officials running the Games.

Guy Drut, a former 110m hurdles Olympic champion and sports minister under President Jacques Chirac, and one of the few athletes to publicly back the RN campaign, told Le Monde: “There is no reason the Games would go badly under an RN government.”

Scattered protests were held against the RN after the first-round vote. Paris police commissioner Laurent Nuñez told France Inter that the authorities were ready for further unrest but that this would not interrupt the Games.

“We’re preparing for this type of protest and we will have an extremely large [presence] in the Greater Paris region of 45,000 officers to manage [disorder],” he said.

In a further potential risk to smooth running, four unions representing airport management staff have threatened to strike in pursuit of “a uniform and fair bonus” for working during the event. Police, air traffic controllers, rubbish collectors and train and bus staff have already been promised bonuses.

Despite his confidence that policing and organisation were well in hand, Rabadan lamented the impact of the elections on the build-up. “There is very, very strong enthusiasm and popular support,” he said. “But the president’s decision . . . has put a stop to that rise in excitement we were hoping for, so that’s really quite disappointing.”



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Hong Kong’s IPO market is set to improve over the next five years

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Hong Kong Exchanges and Clearing celebrates the 24th anniversary of its listing on June 21, 2024.

China News Service | China News Service | Getty Images

BEIJING — The market for initial public offerings in Hong Kong is set to improve significantly over the next five years, starting in the second half of this year, George Chan, global IPO leader at EY, told CNBC in an interview Wednesday.

“I think it will take a couple years to go back to the peak [in 2021] but the trend is there,” Chan said. “I can see the light at the end of the tunnel.”

High U.S. interest rates, regulatory scrutiny, slower economic growth and U.S.-China tensions have constrained Greater China IPOs in the last three years.

EY said in a report that while the volume of IPOs and proceeds in the U.S. increased significantly in the first half of 2024 compared to the same period a year ago, mainland China and Hong Kong saw a sharp decline in listings.

Many of the macro trends are now starting to turn around, which can support more IPOs in Hong Kong, said Chan, who is based in Shanghai.

“We are seeing a reversing trend,” he told CNBC. “We are seeing more of these [U.S. dollar] funds, they are moving back to Hong Kong. The main reason is that Hong Kong has already factored in these uncertainties.”

The Hang Seng Index is up more than 5% year-to-date after four straight years of decline — which was the worst such losing streak in the history of the index, according to Wind Information.

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“Our HK cap markets team is very busy and has a strong pipeline for H2.  We expect to see many HKSE listings,” Marcia Ellis, global co-chair of private equity practice at Morrison Foerster in Hong Kong, said in an email Wednesday.

Many companies that were waiting for a listing in mainland China’s A share market have decided to switch to one in Hong Kong, she said. “Previously [China Securities Regulatory Commission] approval was slowing things down but recently our team has gotten CSRC approvals pretty quickly.” 

In June, China issued new measures to promote venture capital, and authorities spoke publicly about supporting IPOs, especially in Hong Kong. Investors and analysts said they are now looking at the speed of IPO approvals for signs of a significant change.

Chan said another supportive factor for Hong Kong IPOs is that many of the companies listed in the market are based in mainland China, where economic growth is “quite satisfactory.”

He expects consumer companies could be among the near-term IPO beneficiaries.

“As the economy slowly recovers, a lot of people in China are willing to spend,” he said, noting that was especially the case in less developed parts of the country.

Official national-level data have showed that retail sales are growing more slowly in China — up by just 3.7% in May from a year ago versus growth of nearly 10% or more in prior years.

Also significant for global asset allocation, the U.S. Federal Reserve and other major central banks are pulling back from aggressive interest rate hikes. High rates have made Treasury bonds a more attractive investment for many institutions instead of IPOs.

“I would say if the interest rate can be further cut down, 1% maybe, that would have a significant effect on the IPO market,” Chan said.

Hong Kong IPOs raised $1.5 billion during the first half of the year, a 34% drop from a year ago, EY said in a report released late last month. Back in 2021 and 2020, the Hong Kong Stock Exchange saw nearly 100 or more IPOs a year raising tens of billions of dollars, according to the report.

In comparison, mainland China IPOs raised $4.6 billion in the first six months of 2024 — a drop of 85% from the year-ago period, according to EY.

HKEX CEO aims for more large-scale IPOs this year

Bonnie Chan, CEO of Hong Kong Exchanges and Clearing Limited, said during a conference last week that so far this year, the Hong Kong exchange has received 73 new listing applications — a 50% increase compared to the second half of last year. She is not related to EY’s George Chan.

“The pipeline is building up nicely,” she said, noting about 110 IPOs in total are in line for a Hong Kong listing. “All we need is a set of good market conditions so these things get to launch and price nicely,” she added.

Improving post-IPO performance

“What we need is a strong pipeline,” EY’s Chan said. “We need an interested investor with the money to invest, and we need a good aftermarket performance.”

Hong Kong IPO returns are improving. The average first-day return of new listings on the Hong Kong stock exchange in the first half of 2024 was 24%, far more than the average of 1% in the same period last year, according to EY.

“The aftermarket performance of Hong Kong IPOs has been doing quite good compared to the past five years,” Chan said. “These things added together are projecting an upward trend for the Hong Kong market [in the] next 5 years.”

Chan said he expects the number of deals to pick up in the second half of 2024.

Goldman Sachs says it remains positive on Hong Kong capital markets activity

He said those will likely be medium-sized — between 2 billion Hong Kong dollars to 5 billion Hong Kong dollars ($260 million to $640 million) — but added he expects better market momentum in 2025.

Slowing economic growth and geopolitical uncertainty have also weighed on early-stage investment into Chinese startups.

Total venture funding from foreign investors into Greater China deals plunged to $19 billion in 2023, down from $67 billion in 2021, according to Preqin, an alternative assets research firm.

U.S. investors have not participated in the largest deals in recent years, while investors from Greater China have remained involved, the firm said in a report last month.

U.S. IPO outlook

As for IPOs of China-based companies in the U.S., EY’s Chan said he expects current scrutiny on the listings to be “temporary,” although data security rules would remain a hurdle.

In early 2023, the China Securities Regulatory Commission formalized new rules that require domestic companies to comply with national security measures and the personal data protection law before going public overseas. A China-based company with more than 1 million users must pass Beijing’s cybersecurity review to list overseas.

“As time goes on, when people are more familiar with the Chinese [securities regulator] approval process and they are more become comfortable with geopolitical tensions, more of the large companies … would consider [the] U.S. market as their final destination,” Chan said.

“When the time comes I think the institutional investors would be interested in these sizeable Chinese companies, as they pretty much want to make money.”

He declined to comment on specific IPOs, and said certain high-profile listing plans are “isolated incidents.”

Chinese ride-hailing company Didi, which delisted from New York in 2021, has denied reports it plans to list in Hong Kong next year. Fast-fashion company Shein, which does most of its manufacturing in China, is trying to list in London following criticism in the U.S., according to a CNBC report.



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Microsoft hack affected Veterans Affairs and State Departments, government says

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The US Department of Veterans Affairs and an arm of the US State Department are among a growing list of Microsoft Corp. customers that have acknowledged they were impacted by a breach of the technology giant that was blamed on Russian state-sponsored hackers.

The US Agency for Global Media, part of the State Department that provides news and information in countries where the press is restricted, was notified “a couple months ago” by Microsoft that some of its data may have been stolen, a spokesperson said in an emailed statement. No security or personally identifiable sensitive data was compromised, the spokesperson said.

The agency is working closely with the Department of Homeland Security on the incident, the spokesperson said, declining to answer additional questions. A State Department spokesperson said, “We are aware that Microsoft is reaching out to agencies, both affected and unaffected, in the spirit of transparency.”

Microsoft disclosed in January that a Russian hacking group it calls Midnight Blizzard had accessed corporate email accounts and later warned that they were attempting to use secrets shared between the technology giant and its customers. The company has declined to identify the customers who were impacted.

“As our investigation continues, we have been reaching out to customers to notify them if they had corresponded with a Microsoft corporate email account that was accessed,” a Microsoft spokesperson said on Wednesday. “We will continue to coordinate, support and assist our customers in taking mitigating measures.”

In addition, the Department of Veterans Affairs was notified in March that it was impacted the Microsoft breach, officials for the agency said.

A one-second intrusion

The hackers used a single set of stolen credentials — found in the emails they accessed — to break into a test environment in the VA’s Microsoft Cloud account around January, the officials said, adding that the intrusion lasted for one second. Midnight Blizzard likely intended to check if the credentials were valid, presumably with the larger intention of breaching the VA’s network, the officials said. 

The agency changed the exposed credentials, along with log-in details across their Microsoft environments, once they were notified of the intrusion, they said. After reviewing the emails that the hackers accessed, the VA determined that no additional credentials or sensitive email was taken, the officials said.

Terrence Hayes, the VA’s press secretary, said an investigation is continuing to determine any additional impact.

The Peace Corps was also contacted by Microsoft and notified about the Midnight Blizzard breach, according to a statement from its press office. “Based on this notification, Peace Corps technical staff were able to mitigate the vulnerability,” according to the agency. The Peace Corps declined further comment.

Bloomberg News asked other federal agencies for comment, and none of the others disclosed that they were impacted by Midnight Blizzard’s attack on Microsoft. Bloomberg previously reported that more than a dozen Texas state agencies and public universities were exposed by the Russian hack.

Midnight Blizzard, also known in cybersecurity circles as “Cozy Bear” and “APT29,” is part of Russia’s foreign intelligence service, according to US and UK authorities. 

In April, US federal agencies were ordered to analyze emails, reset compromise passwords and work to secure Microsoft cloud accounts amid fears that Midnight Blizzard may have accessed correspondence. Microsoft has been notifying some customers in the months since then that their emails with the tech giant were accessed by the Russian hackers.

The Midnight Blizzard breach was one in a series of high-profile and damaging security failures at the Redmond, Washington-based technology company, which has drawn strong condemnation by the US government. Microsoft President Brad Smith appeared before Congress last month where he acknowledged security failures and vowed to improve the company’s operations. 



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