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Denmark wants its people to shift from a pork-heavy to plant-based diet

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Meat is central to the Danish diet.

Beef and pork are dinner-time staples, not least because Denmark is one of the world’s largest pig meat exporters. Its local cuisine also relies on such foods—think hot dogs, meatballs and stegt flæsk, a crispy pork dish.

Despite its deep roots in meat, Denmark is now nudging its citizens to adopt a plant-based diet instead. 

Over the years, Danes’ meat-heavy appetites have contributed to increasing the country’s carbon emissions. The average person in Denmark consumes nearly three times the recommended amount of red meat (that’s only slightly less than the U.S.), which has been found to use significantly more land while releasing more greenhouse gases. 

So, to slash its carbon footprint and transform its agriculture, Denmark has adopted a slew of innovative measures geared towards a plant-based diet—from government strategies to plant-based funds.   

The country tweaked its dietary guidelines to have less meat in a week and launched an Action Plan for Plant-Based Foods in October, aimed at increasing the production and consumption of plant-based (or vegan) diets. The Danish government offers a grant worth DKK 675 million ($97 million) in subsidies to bring innovative projects promoting a “green economy” to life. 

The government calls these strategies the “future” as they will eventually improve overall health and fight climate change.   

“It sends a signal to countries that are similarly deeply rooted in the meat tradition that it’s possible to create dialogue and start initiatives for change. It’s easy to copy-and-paste,” Rune-Christoffer Dragsdahl, secretary general of the Vegetarian Society of Denmark, told Bloomberg in a report published Thursday. 

Earlier this week, Denmark successfully implemented a carbon tax that’ll charge farmers for their cattle’s emissions starting in 2030. 

Making plant-based food appealing to Danes

The Scandinavian country is a pioneer in its own right for encouraging changes to deep-set consumer behaviors. Back in 2003, Denmark was the first country to ban foods with excess trans fat, which has since become the norm across Europe. 

Still, few countries have trodden the path of promoting vegan or vegetarian diets—and those that tried to tackle agricultural emissions, like The Netherlands, have faced farmers’ pushback.

It’s a big ask for the nearly 6 million Danes to consider giving up their animal-based consumption. That also has implications for an economy that exports vast amounts of pork and dairy. But Denmark found creative ways to reach Danes so they wouldn’t shun plant-based diets. 

The key is being subtle. 

The government’s strategy is not to use “vegetarian” or “vegan” in its messaging, as meat-eaters can see this as polarizing. 

The business tourism group MeetDenmark receives funding to offer plant-based choices at events, so people are introduced to them subtly. Even caterers get in on the project by not displaying too much information on the labels, Bloomberg reported. 

Even the forces of education and hospitality are coming together to turn Denmark’s plant-based vision into a reality. Starting next year, Copenhagen Hospitality College plans to offer a degree for “green food artisans” so people are taught to cook with meat alternatives.

Denmark is already sowing the seeds to cut its carbon footprint from agriculture, but it still has a lucrative meat industry and the food habits of millions of Danes to manage.

Danish Crown, Europe’s largest pork producer, launched a meat-free offering with a relatively slow uptake. One of the country’s Michelin-starred restaurants swapped to a plant-based menu, prompting angry emails about food that reflect people’s reluctance to change their food patterns. 

A majority of participants had no plans to cut their meat intake, let alone adopt a meat-free diet, a 2019 survey of 1,000 Danes published on ScienceDirect revealed.

But Denmark has already made strides compared to its peers, one nudge at a time, and could set a precedent for the rest of Europe as other countries look to curb emissions.



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Saudi Arabia’s net foreign direct investment rises 5.6% in first quarter By Reuters

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DUBAI (Reuters) – Net foreign direct investment (FDI) inflows to Saudi Arabia rose 5.6% to 9.5 billion riyals ($2.53 billion) in the first quarter of 2024, government data showed on Sunday.

Inflows were up 0.6% to 17 billion riyals in the first three months compared with a year earlier, while outflows fell by 5.1% to about 7.5 billion riyals.

The kingdom hopes to attract $100 billion in FDI by 2030 to boost non-oil gross domestic product as part of a wider strategy by de facto ruler Crown Prince Mohammed bin Salman to diversify the economy away from its reliance on exports.

Earlier this month, over half of the shares offered under Saudi Aramco (TADAWUL:)’s $11.2 billion secondary share sale were sold to foreign investors.

© Reuters. FILE PHOTO: A view shows buildings and the Kingdom Centre Tower in Riyadh, Saudi Arabia, January 1, 2017. REUTERS/Faisal Al Nasser/File photo

The oil giant has also helped lift FDI previously, but even with those deals FDI remained far from the 2030 goal, peaking at $32.8 billion in 2022 and reaching $19.2 billion last year.

($1 = 3.7516 riyals)





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The $4.7 billion ruling against the NFL could shift power between the league and teams

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The NFL has rarely been a loser on the field, but a lopsided blowout in an antitrust lawsuit could change how the world’s richest sports league generates and distributes billions of dollars in revenue every year. 

A Los Angeles jury on Thursday sided with fans who claimed the league conspired with DirecTV to raise the price of subscriptions to watch games broadcast out of their team’s home market. The $4.7 billion in damages could be tripled under federal law.

That doesn’t mean the game is over.

The judge could potentially slash the verdict or even throw it out entirely and rule in the NFL’s favor. He didn’t look favorably on the fans’ arguments during the trial, and he dismissed the case back in 2019 before it turned into a class action. Post trial motions are set for July 31. 

“It’s a real serious problem, but there’s a long way to go,” said Patrick Crakes, a media consultant and former Fox Sports executive who helped to negotiate the network’s deals with the NFL. “As far as the bigger picture goes and the NFL’s place in the media landscape and their value, it’s not going to stop them. They are going to keep rolling on.”

If the verdict stands, the NFL said it will appeal all the way to the Supreme Court, prolonging a case that dates back to 2015. The Mucky Duck bar in San Francisco filed the original lawsuit, arguing that the NFL’s Sunday Ticket forced viewers to pay for out-of-market games even when their team wasn’t playing — and charged high prices for it. In other words, as a fan you must buy the rights to every game on a Sunday, not just when your team plays.

The jury took less than a day of deliberations to decide that was unfair. The verdict is a shock to how sports are offered to consumers, and a major blow to the NFL, so used to having the Midas touch. Even though it will appeal, the league has to plan for the potential costs of losing.

It’s hard to know how much cash the NFL has. As a private company, it doesn’t share its finances. Back in 2010, NFL Commissioner Roger Goodell set a revenue target of $25 billion by 2027. 

Right now, one way to estimate the NFL’s revenue puts it at about $12 billion, according to the annual statement of the Green Bay Packers, the only NFL team that publishes its finances. Each of the 32 teams get the same amount from the NFL, and the Packers got $374.4 million in 2022, the last available figures.

FIFA, the world soccer body, is the only other sports organization that competes with the NFL in terms of money, at least during a World Cup year. It made over $6 billion from the Qatar World Cup in 2022. It has about $4 billion in cash reserves.

If FIFA has that much cash, you can assume that the NFL at least has the ability to save up and pay the verdict, but it will take some time. So will the appeal.

Power Shift

The next issue – assuming the verdict isn’t overturned — could be a power shift between the NFL and its teams.

The NFL has kept its members happy by signing massive TV deals that makes everyone rich. The NFL will get $110 billion from its 11-year TV deal signed in 2021.

The NFL has always been special. In 1961, congress passed the Sports Broadcasting Act, after a US district court ruled the NFL was breaking antitrust rules by pooling rights in a deal with CBS.

The Act allowed the NFL to bundle all the teams’ rights together to make the league economically viable. But the Act focused on broadcast deals, while the Mucky Duck lawsuit focused on whether the NFL broke antitrust laws with the Sunday Ticket package offered by DirecTV, a satellite provider.

If the verdict stands, teams could be granted the opportunity to sell their local rights and out-of-market games on cable or even a streaming service. The temptation could be strengthened if the NFL tried to pass on the cost of the fine to each team — a potential hit that could be anywhere from $150 million to $450 million.

“Ultimately, it’s a free market, and the hope is that it will create more opportunity for people to view the NFL product,” said Sarah Hartley, a sports law lecturer at the University of Virginia School of Law and a partner at Bryan Cave Leighton Paisner. But she also cautioned that legal process is far from over.

YouTube

Starting in 2023, YouTube replaced DirecTV as the home of Sunday Ticket. It pays the NFL $2 billion a year and it charges customers $349. Even though the case didn’t involve YouTube, it’s hard to tell if the streaming platform will be better off giving more money to a team with a bigger fan base, and viewers. It’s also hard to know whether team owner thinks they can strike a better deal on their own.

Dallas Cowboys owner Jerry Jones admitted as much during the trial. “I’m convinced I would make a lot more money than the Bengals,” he said on the stand. It got some laughs.

Jones is arguably the architect for the NFL being funded by TV revenues. Back in 1992, CBS and NBC actually lost money on NFL broadcasts. The NFL broadcast committee wanted to give the networks millions in rebates. Jones said no, brought in a new network called Fox, and started a bidding war.

When Jones fought back against the rebate, he was a new owner after buying the Cowboys in 1989 for $140 million. It’s now worth billions. There are now new owners looking to make their own mark.

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Joe Biden tries to calm nerves of wealthy backers after debate debacle

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Joe Biden and top allies have sought to reassure Democratic donors that he can defeat Donald Trump, after a disastrous debate performance left wealthy backers divided over whether the US president should abandon his re-election bid.

Biden conceded that he “didn’t have a great night” as he met donors at a fundraiser in East Hampton, New York, on Saturday, where the cost of entry ranged from $3,300 to $250,000 per person, according to the invitation.

“I understand the concern about the debate. I get it,” Biden told supporters in the wealthy resort town.

But the president argued that “voters had a different reaction,” adding: “Since the debate, the polls show a little movement, moved us up actually.”

Few polls have been released since Thursday night’s debate, but betting markets moved dramatically against Biden during and after the showdown. A Morning Consult poll conducted on Friday found roughly half of Democratic voters said Biden should step aside in favour of another candidate.

Three donors familiar with the East Hampton fundraiser described the mood in the room as subdued, despite the president appearing stronger than he did on the debate stage on Thursday night.

Biden was expected to attend another fundraiser later on Saturday in Red Bank, New Jersey, hosted by the state’s Democratic governor, Phil Murphy.

Senior Democratic lawmakers and party grandees have also reached out to donors in recent days. Chuck Schumer, the most senior Democrat on Capitol Hill, has tried to reassure several backers about Biden’s candidacy since the debate, said two party fundraisers.

There have been mounting calls for the president to step aside and allow another Democrat to be the party’s nominee for the White House ahead of November’s election.

At 81 years old, Biden has faced questions for months about his age and fitness for office. But any concerns that Democratic insiders had privately about the incumbent president spilled out into the open on Thursday night, after nearly 50mn Americans watched Biden struggle through a live, televised debate against Trump. The president rambled, appeared to lose his train of thought and struggled to complete sentences.

Biden has insisted that he will stay in the race, and campaign officials say he will participate in a second presidential debate planned for September.

The campaign has touted what it says has been a record influx of grassroots, or small-dollar, donations, since Thursday. A campaign official said on Saturday morning that the campaign had raised more than $27mn between the debate and Friday evening.

“It wasn’t his greatest debate. But it is 90 minutes . . . in a campaign and in an administration, where he has achieved enormous things,” Anita Dunn, a longtime senior adviser to Biden, said on MSNBC on Saturday. “Maybe it wasn’t a great debate. But he has been a great president.”

Asked if Biden’s inner circle had discussed him dropping out after the debate, Dunn replied: “No, the conversation we had is, ‘OK, what do we do next?”

Jen O’Malley Dillon, chair of the Biden campaign, accused the “beltway class” of “counting Joe Biden out”.

“If we do see changes in polling in the coming weeks, it will not be the first time that overblown media narratives have driven temporary dips in the polls,” O’Malley Dillon said.

But the White House assurances have done little to quell public unease. Late Friday, the influential New York Times editorial board published a leader urging Biden to step aside.

On Saturday in East Hampton, reporters travelling with the president saw a group of onlookers holding signs that read: “Please drop out for US,” and “Step down for democracy,” and: “We love you but it’s time.”

The debate fallout has divided Democratic donors, whose support is critical to fund a campaign that is set to spend hundreds of millions of dollars in an effort to secure another four years in the White House. Biden’s long fundraising advantage over Trump has eroded in recent months. Trump outraised Biden in both April and May amid a swell of support following his conviction on 34 criminal charges in New York last month.

While some donors have redoubled their efforts to rally people around Biden, others are more skittish. One Democratic fundraiser noted some Wall Street megadonors intend to keep bankrolling the Biden campaign while trying to convince him to make way for another candidate. Another camp intends to withhold their donations altogether.

Still, several high-profile Democratic donors have come to Biden’s full-throated defence.

LinkedIn founder and billionaire Democratic donor Reid Hoffman sought to calm fellow deep-pocketed Biden supporters in a letter on Friday in which he acknowledged that the president had a “very bad debate performance”. But he added that it would be a ‘bad idea” to launch a public campaign to get him to step aside.

“This election is very close, and I don’t know who will win,” Hoffman wrote. “But as a political philanthropist, with 129 days until the election, I am doubling down on my bet that America will choose Biden’s decency, care, and proven success over Trump’s violence, lies, and chaos.”

Trump narrowly leads Biden in national opinion polls, according to the latest FiveThirtyEight average, as well as in most of the key swing states that will decide the outcome of November’s election.

One Democratic fundraiser said donors would be looking at polling in the coming days to plot their next move.

Several are already contemplating who they would throw their weight behind if Biden were to step aside, with Michigan governor Gretchen Whitmer among the most popular names being floated. Three donors and bundlers also said Democratic House minority leader Hakeem Jeffries was gaining interest from Wall Street elites.

“The results of those polls will help donors decide what to do next . . . if the result is negative there will be consequences,” the fundraiser said.

But the Biden campaign showed little outward signs of concern about the polls at the weekend.

Geoff Garin, president of Hart Research and a pollster for the Biden campaign, said in a post on X Saturday evening that two surveys he had conducted in battleground states following the debate showed it had “no effect on the vote choice”.

“The election was extremely close and competitive before the debate, and it is still extremely close and competitive today,” Garin said.

Additional reporting by Alex Rogers in Washington



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