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BOE attends SID Display Week 2024, making waves with AI-powered display technologies and green practices By Investing.com

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SAN JOSE, Calif., May 15, 2024 /PRNewswire/ — On May 14, SID Display Week 2024, a prestigious event hailed as the “Oscars” and barometer of the display industry, opened in San Jose, the United States. BOE, a global leader in the semiconductor display industry, presents over 50 trendsetting products empowered by its three display technology brands (ADS Pro, f-OLED, α-MLED), as well as cutting-edge technologies including glasses-free 3D display, light field display, AIoT, and VR/AR. Also, the display giant first laid out the concept and solution of “full-scenario AI smart display” at the world-renowned technology event. BOE’s showcase not only epitomizes its technology foresight and industry leadership but also demonstrates the global influence of China’s display industry. Notably, BOE set up a green and low-carbon zone in its booth, which is a testament to its leading role in the field of sustainability, particularly green manufacturing, green products and technology, and green supply chain. Guided by the strategy of “Empower IoT with Display”, BOE consistently pursues technological innovation and green development, leading the global display industry towards healthy, sustainable, and high-quality development.

Leading the way with three display technology brands

At SID Display Week 2024, BOE makes a big splash by debuting a slew of industry-leading display technologies and products empowered by its three display technology brands. Into the exhibition zone, visitors are welcomed by a gigantic 110-inch 16K glasses-free 3D display, the first of its kind in the world. The UHD display boasts ultra-high resolution, multiple viewpoints, wide color gamut coverage, and other features, pushing the boundaries of the display industry. Furthermore, the product adopts the Mini LED backlight technology with wide color gamut coverage and the self-developed 16K interleaved array algorithm that achieves a large viewing angle of 60 degrees. As such, the product is ideal for a broad range of scenarios such as advertising, meetings, and education.

BOE’s first ever electric flexible cockpit product draws a big crowd. The product comprises a 17-inch central display with a curvature gradient on the driver’s side and a new 15.05-inch electric foldable screen with a 400mm bend radius in the front passenger area, allowing users to change the form as needed. The globally launched 44.8-inch oxide smart cockpit is particularly eye-catching. Armed with the chip-on-glass (COG) MLED backlight technology, the product sports a million-level contrast ratio and a peak brightness of 2,000 nits, well satisfying consumer needs for premium image quality and an immersive viewing experience.

Additionally, BOE’s pioneering P0.3 Micro LED boasts a peak brightness of 2,000 nits, a contrast ratio of 40,000:1, and an astounding 110% coverage of the NTSC color gamut. The bezel-less curved slidable in-vehicle prototype adopts a modular spicing approach to achieve seamless splicing and flexible screen layout and content display. Equipped with the Mini LED backlight technology, BOE’s 16-inch Ultra-S laptop display designed for gamers features an unprecedented static contrast ratio of 2,000:1 and an ultra-high refresh rate of 240Hz. It offers an immensely smooth gaming experience with superb image quality akin to that of OLED display. With regard to frontier technology, BOE shows off its groundbreaking 32-inch light field monitor, which features a   retina-grade resolution of 4K per eye. Its impressive face trace tracking feature and active human-machine interaction system deliver jaw-dropping immersive 3D display effects, holding the visitors in awe.

Full-scenario AI smart display to be the new catalyst

AI technology has become a vital catalyst for industrial upgrading. In embrace of AI, BOE pioneered “full-scenario AI smart display” to empower various scenarios such as AI-powered TV, PC, smartphone, automotive display, and AI XR. It is working with global partners to build a win-win AI ecosystem. At SID Display Week 2024, BOE presents an array of trailblazing AI-powered display technologies and products, injecting new vitality into the display industry.

The Gen 3 UB Cell AI TV boasts a staggering 95% coverage of BT.2020 color space, a reflectivity of only 0.7%, and a perceivable contrast ratio of 1,400:1 (more than twice that of OLED) in 100 lux ambient lighting. The TV produces no color deviation or fading from all viewing angles, offering a stunning viewing experience surpassing that of OLED TV. In terms of smart display, the first-of-its-kind integrated screen temperature sensor and multichannel light sensor can perceive the panel and ambient temperature, ambient brightness, and color temperature in real time on multiple dimensions, and the adaptive dynamic drive enables optimal image quality in any environment and scenario. The local dynamic refresh display technology for LCDs supports a smart refresh mode within the range of 1Hz to 120Hz across different zones, meeting the needs in innovative scenarios such as local display and smart frequency modulation. The screen’s power consumption declines by 15% to 50%. Plus, the product is equipped with BOE’s self-developed “AI TV digital assistant” voice interaction and control system based on its offline voice algorithms. The TV can serve as a smart speaker or a personal assistant when integrated with large language models and can be used together with other smart devices, thus acting as the brain of smart home.

Aside from innovative applications, BOE brings its “AI  +  display” image quality enhancement solutions, setting new trends for the display industry. In order to further reduce the power consumption of OLED display modules, BOE launched the first ever AI-assisted image quality enhancement technology for hardware-level power-efficient OLED display. Through deep integration of AI neural networks, OLED display modules can achieve real-time 8K 120Hz image processing and power consumption is reduced by over 20%, hitting the sweet spot between low power consumption and high image quality. Furthermore, BOE can also embed the industry’s first MLED image quality restoration technology into display chips, which supports free spicing. This technology has been used in COG MLED splicing display products.

Setting the pace through “technological innovation + green development”

BOE, a global leader in IoT innovation, is committed to both technological innovation and green development. At SID Display Week 2024, BOE set up a green and low-carbon zone showcasing its leading role in green manufacturing, green products and technology, and green supply chain. A variety of power-efficient and eco-friendly products like lap, monitor, and smartphone are exhibited, which embody BOE’s commitment to embedding green concepts in the processes of design, modules, panels, and end products.

BOE presents its world-beating 14-inch power-efficient laptop display backed by its industry-leading oxide technology. Using the Gen 10 oxide technology, the product leads the pack with 30% lower power consumption, and the panel consumes only 0.7W of energy at a refresh rate of 120Hz. BOE’s 23.8-inch Easy monitor armed with the feature integration technology saves display materials by 50%, and 30% of the glass it uses is recycled glass. Recycled materials are also used in BOE’s high-end 31.5-inch AB MNT LCD monitor with a high contrast ratio and low reflectivity and its 27.5-inch H monitor backed by the unique HSR dual-mode display technology, and the modules of both monitors have an impressive recycling rate of 53%, making them eco-friendly while guaranteeing optimal image quality. Additionally, BOE’s first ever OLED display with an independent pixel driving scheme adopts the world’s first SDP power-efficient OLED display technology, reducing power consumption by 5% to 6%. The product is suitable for multiple scenarios, setting a new trend in smart and low-carbon display.

In addition to showcasing its cutting-edge display technologies that enable smart interactions, BOE held a special technology marketing campaign at SID Display Week 2024. The event featured diverse use cases in auto, healthcare, camping, and other fields, as well as its “panel-device-system” integrated solutions. It was a manifestation of BOE’s strengths in setting new industry trends with innovative technology and its efforts to strengthen communication with customers and explore new areas of cooperation.

The year 2024 marks a starting point of BOE’s new journey in the next 30 years. Upholding the strategy of “Empower IoT with Display”, BOE will accelerate the convergence of display technology with IoT and digital technologies, continue to build the “Powered by BOE” innovation ecosystem, and lead the global display industry towards healthy, sustainable, and high-quality development, thus shaping a new future of smart living.





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Recession indicator is close to sounding the alarm as unemployment rises

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While unemployment is still historically low, its rate of increase could be a sign of deteriorating economic conditions. That’s where the so-called Sahm Rule comes in.

It says that when the three-month moving average of the jobless rate rises by at least a half-percentage point from its low during the previous 12 months, then a recession has started. This rule would have signaled every recession since 1970.

Based on the latest unemployment figures from the Labor Department’s monthly report on Friday, the gap between the two has expanded to 0.43 in June from 0.37 in May.

It’s now at the highest level since March 2021, when the economy was still recovering from the pandemic-induced crash.

The creator of the rule, Claudia Sahm, was an economist at the Federal Reserve and is now chief economist at New Century Advisors. She has previously explained that even from low levels a rising unemployment rate can set off a negative feedback loop that leads to a recession.

“When workers lose paychecks, they cut back on spending, and as businesses lose customers, they need fewer workers, and so on,” she wrote in a Bloomberg opinion column in November, adding that once this feedback loop starts, it is usually self-reinforcing and accelerates.

But she also said the pandemic may have caused so many disruptions in the economy and the labor market that indicators like the Sahm Rule that are based on unemployment may not be as accurate right now.

A few weeks ago, however, Sahm told CNBC that the Federal Reserve risks sending the economy into a recession by continuing to hold off on rate cuts.

“My baseline is not recession,” she said on June 18. “But it’s a real risk, and I do not understand why the Fed is pushing that risk. I’m not sure what they’re waiting for.”

That came days after the Fed’s June policy meeting when central bankers kept rates steady after holding them at 5.25%-5.5%—the highest since 2001—since July 2023.

The Fed meets again at the end of this month and is expected to remain on hold, but odds are rising that a cut could happen in September.

Sahm also said last month that the Fed Chair Jerome Powell’s stated preference to wait for a deterioration in job gains is a mistake and that policymakers should instead focus on the rate of change in the labor market.

“We’ve gone into recession with all different levels of unemployment,” she explained. “These dynamics feed on themselves. If people lose their jobs, they stop spending, [and] more people lose jobs.”

Meanwhile, Wall Street has had a more sanguine view of the economy, citing last year’s widespread recession predictions that proved wrong as well as the AI boom that’s helping to fuel a wave of investment and earnings growth.

Last month, Neuberger Berman senior portfolio manager Steve Eisman also pointed to the boost in infrastructure spending.

“We’re just powering through, and I think the only conclusion you can reach is that the U.S. economy is more dynamic than it’s ever been in its history,” he told CNBC.

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Joe Biden rejects calls to quit presidential race as clamour grows for his exit

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Joe Biden faced a growing clamour among Democrats to drop out of the 2024 presidential race on the weekend despite stepped-up public appearances aimed at proving he is mentally fit to take on Donald Trump.

Biden has two campaign events in the swing state of Pennsylvania on Sunday after a high-stakes primetime interview on Friday night failed to reassure fellow Democrats panicked by the 81-year-old’s shaky debate performance last week.

“It’s the worst possible outcome,” one veteran Democratic operative told the Financial Times after Biden’s interview aired on ABC News. “Not nearly strong enough to make us feel better, but not weak enough to convince Jill [Biden] to urge him to pull the plug.”

David Axelrod, the architect of Barack Obama’s successful 2008 presidential campaign, warned after the interview that Biden was “dangerously out-of-touch with the concerns people have about his capacities moving forward and his standing in this race”.

The roll call of Democrats calling for Biden to withdraw was joined on Saturday by Angie Craig, a House member from a swing district in Minnesota.

“President Biden is a good man & I appreciate his lifetime of service,” Craig wrote on social media platform X.

“But I believe he should step aside for the next generation of leadership. The stakes are too high.”

NBC News reported that the Democratic leader in the House, Hakeem Jeffries, was set to discuss the president’s candidacy among colleagues on Sunday.

Throughout the roughly 20-minute interview on ABC, Biden rejected opinion polls that show him trailing Trump both nationwide and in the pivotal swing states that will determine the election outcome.

“I don’t think anybody is more qualified to be president or win this race than me,” Biden said.

The president also dodged questions about whether he would be willing to undergo cognitive and neurological testing, at one point replying: “I have a cognitive test every single day, every day I have that test.”

Biden added: “You know, not only am I campaigning, I am running the world . . . for example, today, before I came out here, I am on the phone with the prime minister of, well anyway, I shouldn’t get into the detail, with Netanyahu, I’m on the phone with the new prime minister of England.” The president appeared to be referencing a call he had on Thursday with Israeli Prime Minister Benjamin Netanyahu, and another on Friday with new UK Prime Minister Sir Keir Starmer.

In another exchange, Biden appeared to suggest that nobody would be able to convince him to suspend his re-election bid, saying: “If the Lord almighty tells me to, I might do that.”

“It seems that the only person who still believes Biden should still be in the race is Biden,” said one top Democratic donor. Another Democratic donor called the interview “pathetic”, while another said it was “too little, too late”.

Many Democratic lawmakers, party operatives and influential donors have privately called for Biden to suspend his re-election campaign after last week’s debate reignited questions about the president’s age and fitness for office. But more critics have been willing to go public with their concerns in recent days.

Maura Healey, the Democratic governor of Massachusetts, became the first state governor to suggest Biden step aside on Friday. Healey was among governors who met the president for emergency talks at the White House this week.

She issued a statement urging him to “listen to the American people and carefully evaluate whether he remains our best hope to defeat Donald Trump”.

Meanwhile, the Washington Post reported on Friday that Mark Warner, a senator from Virginia, was working to assemble a group of Democratic senators to ask Biden to exit the race. A spokesperson for Warner did not respond to a request for comment.

Earlier on Friday, Biden delivered a defiant speech in Wisconsin, a swing state, telling a crowd of supporters that he would not bow to the mounting pressure on him to quit.

“Let me say this as clearly as I can: I’m staying in the race. I’ll beat Donald Trump.”

Reporters travelling with Biden noted several people standing outside the venue where he spoke in Wisconsin holding signs urging him to “bow out” and “pass the torch”. Another sign read: “Give it up, Joe.”

His campaign on Friday said it would spend another $50mn on advertising in the month of July, including for ad spots that would run during this month’s Republican National Convention and the Olympics.

Biden’s vice-president Kamala Harris, California governor Gavin Newsom and Michigan governor Gretchen Whitmer — all seen as possible candidates should Biden step aside — have remained publicly loyal to the president’s campaign. At a July 4 celebration at the White House on Thursday evening, Biden joined hands with his vice-president as some people in the crowd chanted, “four more years”.

But other prominent Democrats are more reluctant to share the stage with the president. When Biden visited Wisconsin on Friday, he was joined by the state’s Democratic governor, Tony Evers — but not Tammy Baldwin, the state’s Democratic senator, who is polling far ahead of the president.

The latest FiveThirtyEight polling average shows Trump leading Biden by just shy of two points in Wisconsin.

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‘No task is beneath me’

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A good leader can’t be afraid to get their hands dirty, according to Nvidia CEO Jensen Huang.

Long before he co-founded the computer chip giant, which is currently worth more than $3.1 trillion, Huang was a teenaged busboy working at Denny’s. Years later, he would hatch the idea for Nvidia with his co-founders in a booth at the same Denny’s where he’d once cleared tables, washed dishes and even cleaned toilets.

Despite boasting a net worth that Forbes estimates at nearly $108 billion, Huang says those humble beginnings still shape the type of business leader he is today.

“To me, no task is beneath me because, remember, I used to be a dishwasher [and] I used to clean toilets,” Huang said in a March interview at the Stanford Graduate School of Business.

“I mean, I cleaned a lot of toilets,” he added, telling a room full of students: “I’ve cleaned more toilets than all of you combined — and, some of them you just can’t unsee.”

Of course, there’s a big difference between being a teen restaurant employee and running a multitrillion-dollar company. But, Huang says he still tries to approach his job today with a similar willingness to take on anything if he believes he can help his employees improve the company, regardless of whether that task could be delegated to someone else. 

“If you send me something and you want my input on it and I can be of service to you — and, in my review of it, share with you how I reasoned through it — I’ve made a contribution to you,” Huang said.

Huang is a famously hands-on boss, with some employees calling him “demanding” and a “perfectionist.” He asks employees across the company to email him each week with the five most important things they’re working on, and then Huang sometimes even strolls up to employees’ desks to ask them how projects are going and weigh in with suggestions, according to a profile in the New Yorker

Whenever possible, the longtime CEO likes to show his employees his reasoning for a suggestion or solution he offers. Doing so helps the company in the long run, and Huang also finds it personally rewarding and an opportunity to learn new things himself, he told the audience at Stanford. 

“I show people how to reason through things all the time: strategy things, how to forecast something, how to break a problem down,” he said. “You’re empowering people all over the place.”

He tries to wrap up his most complicated work early in the day, so if anyone needs something from him the rest of the day, he can “always say, ‘I have plenty of time.’ And I do,” Huang said in a commencement speech at the California Institute of Technology last month.

And, while many CEOs try to limit the number of people who directly report to them to a handful of employees to free up their management schedule, Huang actually prefers to have roughly “50 direct reports,” he told CNBC in November. That structure improves Nvidia’s performance by allowing information and strategy to flow more directly between Huang and Nvidia’s other leaders, according to Huang.

“The more direct reports a CEO has, the less layers are in the company. It allows us to keep information fluid,” he said.

It’s all about putting his employees in the best position to succeed and contribute to Nvidia’s overall success, Huang said at Stanford. It is the job of any good CEO to “lead other people to achieve greatness, inspire, empower other people, support other people,” he added. “Those are the reasons why the management team exists: in service of all of the other people that work in the company.”

Want to be a successful, confident communicator? Take CNBC’s new online course Become an Effective Communicator: Master Public Speaking. We’ll teach you how to speak clearly and confidently, calm your nerves, what to say and not say, and body language techniques to make a great first impression. Sign up today and use code EARLYBIRD for an introductory discount of 30% off through July 10, 2024.

Plus, sign up for CNBC Make It’s newsletter to get tips and tricks for success at work, with money and in life.



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