Sci-Tech
Apple Intelligence Revealed at WWDC 2024 as Company Jumps Into AI Race
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Nearly two years after OpenAI ignited a race to add generative artificial intelligence into products, Apple jumped into the competition on Monday, as it revealed plans to bring the technology to more than a billion iPhone users around the world.
During a two-hour presentation from its futuristic Silicon Valley campus, Apple said that it would be using generative A.I. to power what it is calling Apple Intelligence. The system will prioritize messages and notifications and will offer writing tools that are capable of proofreading and suggesting what users have written in emails, notes or text. It also will result in a major upgrade for Siri, Apple’s virtual assistant.
Apple’s plans to offer A.I. in its iPhones represents the next step in bringing artificial intelligence into the consumer mainstream. Apple, the marquee name of Silicon Valley, could do more than any other company to add credibility to a technology that has more than a few critics, who worry that it is mistake-prone and could add to the flood of misinformation already on the internet.
Apple’s new A.I. features could also help calm concerns that the iPhone maker had slipped behind its biggest rivals in the tech industry’s embrace of artificial intelligence. The value of other tech companies, like Microsoft and Nvidia, has ballooned because of their aggressive A.I. plans. Earlier this year, Microsoft dethroned Apple as the most valuable technology company in the world.
While introducing its new A.I., Apple emphasized how it planned to integrate the technology into its products with privacy in mind. The company said that the technology, which can answer questions, create images and write software code, would perform sensitive tasks. It showed how the system would be able to automatically determine if a rescheduled meeting time would complicate plans to attend a child’s theater performance.
It said that the computer processing would be done on an iPhone rather than in data centers, where personal information has a greater risk of being compromised. For complex requests that require more computing power, it has created a cloud network with Apple semiconductors that, it said, is more private because it’s not stored or accessible, even by Apple.
Apple struck a deal with OpenAI, the maker of ChatGPT, to support some of its A.I. capabilities. Requests that its system can’t field will be directed to ChatGPT. For example, a user could say that they have salmon, lemon and tomatoes and want help planning dinner with those ingredients. Users would have to choose to direct those requests to ChatGPT, ensuring that they know that the chatbot — not Apple — is responsible if the answers are unsatisfying. Sam Altman, the chief executive of OpenAI, attended the Apple event.
Apple’s deal with OpenAI, which already has a close partnership with Microsoft, is another indication that the young San Francisco company has clearly become the tech industry’s leading developer of A.I. technology
“As we look to build in these incredible new capabilities, we want to be sure that the outcome reflects the principles at the core of our products,” said Tim Cook, the chief executive of Apple. “It has to be powerful enough to help the things that matter the most to you. It has to be intuitive and easy to do.”
Apple also said that it would be making improvements to its iPhone software system. This fall, messaging will add the ability to schedule messages and respond to messages by tapping back with more emojis. Apple will also release a redesigned Photos app to make it easier to browse images by topics like pets and travel. And it said that iPhone users would be able to send high-resolution images to Android smartphones.
Apple brings several strengths to the A.I. race. Its semiconductor development team is among the most talented in the industry and has been making chips that power complex A.I. functions for years. The company has also marketed itself as being better at protecting people’s personal information than its rivals because it makes money by selling devices, not by advertising.
But Apple has several weaknesses that could slow its A.I. development. The secretive company has struggled to recruit and retain leading A.I. researchers because it limits how much research it publishes. It has also sought to license published material and objected to collecting it without permission, as other generative A.I. companies have done to build and train their technology.
Though Siri has been around for more than a decade, Apple has let the voice assistant languish. The assistant has frustrated users with its failure to recognize various requests, and its ability to actually converse is limited because it is programmed to follow each individual command.
Generative A.I. could improve Siri because it has been trained on spoken conversations pulled from podcasts and videos. The result is a system that can mimic the way people talk.
Apple said that Siri would be able to remember the context of something that a user has raised with it. For example, if someone asks for the weather in Muir Woods National Monument and later asks to schedule a hike there, Siri will now know that the hike it is scheduling is in Muir Woods.
Siri will also understand more of the things that people want to get done in iPhone apps. For instance, users can ask it to show a photo of a friend and it will find and surface those images for people in the Photos app. It also will be able to perform tasks for people like finding an image of a user’s driver’s license and filling it out into a form.
Other generative A.I. capabilities that Apple demonstrated included automatically summarizing audio recordings, allowing customers to create movies from photos by writing a description, and cleaning up photos by removing distracting images in the background.
“This is the biggest event for investors since the iPhone because they have to infuse A.I. into their products to thrive,” said Gene Munster, a managing partner at Deepwater Asset Management, which invests in emerging technology companies. “Today was about showing that they will make A.I. a core competency and that they can deliver an A.I. experience that consumers want.”
The event was an important milestone in Apple’s relationship with developers, as well. Tensions have flared between the company and app makers over the past year, as Apple has resisted new rules in Europe designed to loosen its grip on the App Store. The rules require Apple to allow third-party payment alternatives that could circumvent the 30 percent fee it collects on app sales. But developers say that Apple has responded by introducing alternatives that would make such a change prohibitively expensive.
Apple is facing similar challenges in the United States. A federal judge in San Jose, Calif., is weighing whether the company can proceed with a plan to collect 27 percent of sales on alternative payment systems. And the Justice Department also sued Apple for rules that prevent other companies from offering cloud-streaming game apps, digital wallets and other alternatives on iPhones.
Against that backdrop, Apple sought to emphasize the benefits it offers developers. During the event, it showed how its Apple Intelligence tools would be available to make apps more useful to customers.
Apple said that later this month it would be expanding sales of the Vision Pro, its mixed reality headset, beyond the United States to China, Japan and Europe. The company also unveiled new capabilities for the headset, including the ability to view older photographs in three dimensions and to create a giant, virtual display for a Mac.
Sci-Tech
Thieves snatched his phone in London
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![Akara Etteh Akara Etteh](https://ichef.bbci.co.uk/news/480/cpsprodpb/5439/live/60980cd0-6abf-11ef-8c32-f3c2bc7494c6.jpg.webp)
Early on a Saturday morning in April, Akara Etteh was checking his phone as he came out of Holborn tube station, in central London.
A moment later, it was in the hand of a thief on the back of an electric bike – Akara gave chase, but they got away.
He is just one victim of an estimated 78,000 “snatch thefts” in England and Wales in the year to March, a big increase on the previous 12 months.
The prosecution rate for this offence is very low – the police say they are targeting the criminals responsible but cannot “arrest their way out of the problem”. They also say manufacturers and tech firms have a bigger role to play.
Victims of the crime have been telling the BBC of the impact it has had on them – ranging from losing irreplaceable photos to having tens of thousands of pounds stolen.
And for Akara, like many other people who have their phone taken, there was another frustration: he was able to track where his device went, but was powerless to get it back.
Phone pings around London
He put his iPhone 13 into lost mode when he got home an hour or so later – meaning the thieves couldn’t access its contents – and turned on the Find My iPhone feature using his laptop.
This allowed Akara to track his phone’s rough location and almost immediately he received a notification to say it was in Islington. Eight days later, the phone was pinging in different locations around north London again.
In a move says he “wouldn’t recommend” with hindsight, he went to two of the locations his phone had been in to “look around”.
“It was pretty risky,” he said. “I was fuelled by adrenaline and anger.”
![A map showing the phone's locations popping up across London, before appearing in China.](https://ichef.bbci.co.uk/news/480/cpsprodpb/4db3/live/76fc0b20-6ba5-11ef-8c32-f3c2bc7494c6.png.webp)
He didn’t speak to anyone, but he felt he was being watched and went home.
“I am really angry,” he said. “The phone is expensive. We work hard to earn that money, to be able to buy the handset, and someone else says ‘screw that’.”
Then, in May, just over a month after the theft, Akara checked Find My iPhone again – his prized possession was now on the other side of the world – in Shenzhen, China.
Akara gave up.
It is not uncommon for stolen phones to end up in Shenzhen – where if devices can’t be unlocked and used again, they are disassembled for parts.
The city is home to 17.6 million people and is a big tech hub, sometimes referred to as China’s Silicon Valley.
Police could not help
In the moments after Akara’s phone was stolen, he saw police officers on the street and he told them what had happened. Officers, he said, were aware of thieves doing a “loop of the area” to steal phones, and he was encouraged to report the offence online, which he did.
A few days later, he was told by the Metropolitan Police via email the case was closed as “it is unlikely that we will be able to identify those responsible”.
Akara subsequently submitted the pictures and information he had gathered from the locations where his stolen phone had been. The police acknowledged receipt but took no further action.
The Metropolitan Police had no comment to make on Akara’s specific case, but said it was “targeting resources to hotspot areas, such as Westminster, Lambeth and Newham, with increased patrols and plain clothes officers which deter criminals and make officers more visibly available to members of the community”.
Lost photos of mum
Many other people have contacted the BBC with their experiences of having their phones taken. One, James O’Sullivan, 44, from Surrey, says he lost more than £25,000 when thieves used his stolen device’s Apple Pay service.
Meanwhile, Katie Ashworth, from Newcastle, explained her phone was snatched in a park along with her watch, and a debit card in the phone case.
“The saddest thing was that the phone contained the last photos I had of my mum on a walk before she got too unwell to really do anything – I would do anything to get those photos back,” the 36-year-old says.
Again, she says, there was a lack of action from the police.
“The police never even followed it up with me, despite my bank transactions showing exactly where the thieves went,” she said.
“The police just told me to check Facebook Marketplace and local second-hand shops like Cex.”
‘Battle against the clock’ for police
So why are the police seemingly unable to combat this offence – or recover stolen devices?
PC Mat Evans, who has led a team working on this kind of crime for over a decade within West Midlands Police, admitted that only “quite a low number” of phones that are stolen actually get recovered.
He says the problem is the speed with which criminals move.
“Phones will be offloaded to known fences within a couple of hours,” he said.
“It’s always a battle against the clock immediately following any of these crimes, but people should always report these things to the police, because if we don’t know that these crimes are taking place, we can’t investigate them.”
And sometimes just one arrest can make a difference.
“When we do catch these criminals, either in the act or after the fact, our crime rates tank,” he said.
“Quite often that individual has been responsible for a huge swathe of crime.”
But the problem is not just about policing.
In a statement, Commander Richard Smith from the National Police Chiefs’ Council, which brings together senior officers to help develop policing strategy, said it would “continue to target” the most prolific criminals.
“We know that we cannot arrest our way out of this problem,” he said.
“Manufacturers and the tech industry have an important role in reducing opportunities for criminals to benefit from the resale of stolen handsets.”
Tracking and disabling
![PC Mat Evans PC Mat Evans](https://ichef.bbci.co.uk/news/480/cpsprodpb/2e51/live/021200a0-6c5c-11ef-bb13-858254fd6d28.png.webp)
Stolen phones can already be tracked and have their data erased through services such as “Find My iPhone” and “Find My Device”, from Android.
But policing minister Dame Diana Johnson said this week the government wanted manufacturers to ensure that any stolen phone could be permanently disabled to prevent it being sold second-hand.
Police chiefs will also be tasked with gathering more intelligence on who is stealing phones and where stolen devices end up.
A growing demand for second-hand phones, both in the UK and abroad, is believed to be a major driver behind the recent rise in thefts, the government said.
The Home Office is to host a summit at which tech companies and phone manufacturers will be asked to consider innovations that could help stop phones being traded illegally.
PC Evans said there was “no magic bullet”, but he said there was one thing manufacturers could do which would be “enormously helpful” to the police – more accurate tracking.
“At this moment in time, phone tracking is okay,” he said.
“But it’s not that scene in Total Recall yet, where you’re able to run around with a tracking device in your hand, sprinting down the road after a little bleeping dot.
“I appreciate it’s a big ask from the phone companies to make that a thing, but that would be enormously helpful from a policing perspective.”
Apple and Android did not provide the BBC with a statement, but Samsung said it was “working closely with key stakeholders and authorities on the issue of mobile phone theft and related crimes”.
Additional reporting by Tom Singleton
Sci-Tech
Google abusing ad tech dominance, UK competition watchdog finds
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Google uses anti-competitive practices to dominate the market for online advertising technology, a UK watchdog has provisionally found.
The potentially unlawful behaviour could be harming thousands of UK publishers and advertisers, an investigation by the Competition and Markets Authority (CMA) has warned.
It accuses Google of preventing rivals from “competing on a level playing field” with its own tech for the billions of pounds spent by UK businesses on online advertising.
Google said the watchdog’s findings were “flawed” and said it would respond.
According to the CMA, the vast majority of businesses use Google’s services when placing digital ads on websites.
Google maintains it has a strong business incentive to help UK firms thrive, and argues that advertisers choose to use Google because its products work well and help their businesses grow.
The watchdog will now consider representations from Google before deciding what action to take.
If Google is found to have broken competition law, the watchdog could impose a financial penalty of up to 10% of annual worldwide group turnover and issue legally binding directions to the firm.
“We’ve provisionally found that Google is using its market power to hinder competition when it comes to the ads people see on websites,” Juliette Enser, the CMA’s interim executive director of enforcement, said in a statement.
She pointed out that many businesses were able to keep their digital content free by using revenue from digital adverts, which reach millions of people across the UK.
“That’s why it’s so important that publishers and advertisers – who enable this free content – can benefit from effective competition and get a fair deal when buying or selling digital advertising space,” she wrote.
But Google’s vice president of global ads, Dan Taylor argued the search giant’s advertising technology helped websites and apps fund their content, and effectively reach new customers.
“The core of this case rests on flawed interpretations of the ad tech sector. We disagree with the CMA’s view and we will respond accordingly,” he wrote.
Google’s activities in ad tech are also subject to continuing probes by the US Department of Justice and the European Commission.
Competition economist Dr Cristina Caffarra, told the BBC that while the CMA’s statement of objections certainly presented “another headache” for Google, the regulator was merely “joining the club” of those who have already taken action.
“The UK is by no means some sort of pathfinder here,” she said.
The Department of Justice, state of Texas – which along with nine other states sued Google over alleged abuse of its ad tech dominance in 2020 – and the EU are all far ahead, Dr Caffarra added.
In 2023, EU competition regulators told Google it might need to sell part of its ad-tech business to address their concerns.
But the tech-giant has argued this would be a “disproportionate” step.
Separately, Google is seeking to appeal a UK court decision in June to allow a £13.6bn collective-action lawsuit against it to proceed.
The case alleges the search giant behaved in an anti-competitive way which caused online publishers in the UK to lose money.
Google has vowed to oppose the claim “vigorously and on the facts”.
Additional reporting by Liv McMahon
Sci-Tech
Could PS5’s old-school adventure be a lesson for Sony?
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![Sony A screenshot of Astro Bot - a white, cute robot with light blue eyes - dressed to resemble Kratos, the protagonist from God of War. Astro has a beard, and wears a leather outfit with lots of buckles and a fur collar. Astro stands next to a chopping block, holding a large axe and is surrounded by logs.](https://ichef.bbci.co.uk/news/480/cpsprodpb/ef71/live/5914c600-6c28-11ef-b43e-6916dcba5cbf.png.webp)
It’s just a few hours before reviews of one of the year’s biggest PlayStation 5 releases arrive, and its director is talking about food.
Buffets, to be precise.
You might get a lot for your money, but how do you feel afterwards?
“Bloated, you’ve eaten too much and you just want to go and sleep,” says Nicolas Doucet, head of Sony-owned studio Team Asobi.
Gamers are fond of food metaphors. Developers don’t just make games, they “cook”. If you’re spoilt for choice with high quality new releases, you’re “eatin’ good”.
But Nicolas is referring to the sense that blockbuster publishers have tended to have an all-you-can-eat approach when it comes to making games.
For a while now, the industry’s biggest players have been focused on producing open-world titles offering dozens of hours of gameplay, or on attempts to muscle into the lucrative online market.
Both genres have produced some huge hits, but Nicolas wonders if there is an appetite for something more like “that two-course meal that is going to be just the right amount”.
Astro Bot could be just the recipe Sony has been looking for.
Earlier this week the Japanese company announced it was pulling Concord – one of its other recent big games – from sale after a tepid response from critics and players.
The online shooter is the latest high-profile bid to corner the so-called “live service” market dominated by the likes of Fortnite and Apex Legends that’s failed to attract a large audience.
But in a quiet year for first-party PlayStation releases, Astro Bot has received some of the highest review scores of 2024 and some critics say it’s one of Sony’s best in ages.
At its heart it’s an old-school 3D platformer that’s crammed full of references to PlayStation’s 30-year history.
The game’s main objective is to rescue 300 Astro Bots hidden around various themed levels, with about half of those decked out in cosplay to resemble characters from the console’s past.
But as much as it’s a nostalgic reminder of Sony’s great successes, could it also be a lesson for the company’s future?
![Team Asobi Five white, robotic cats with black screens for faces train their bright blue LED eyes on a board decorated to look like a piece of cheese with a mouse in the middle. A smaller robot peeks through a hole in the middle of the board, his blue eyes looking nervously to the side.](https://ichef.bbci.co.uk/news/480/cpsprodpb/feb4/live/e15803d0-6c2b-11ef-b970-9f202720b57a.png.webp)
If you’re one of the world’s 60 million PlayStation 5 owners, you’re almost certainly familiar with Astro Bot.
The cute mascot character appeared in 2020’s Astro’s Playroom, a short, three-hour adventure pre-installed on every machine.
It was designed to act as a tech demo for the hardware and its advanced controller, but people loved it.
“And it did highlight perhaps the fact that people are craving for these kind of games,” says Nicolas.
Releasing a 3D platformer in 2024 is, on paper, a daunting prospect. Nicolas admits the genre – a staple of the PlayStation 2 era – isn’t very common these days.
And, he says: “The ones that do exist are very, very high quality from people who’ve been making them for years and years.”
It’s also a genre Sony has moved away from recently, and its biggest releases have been more adult, cinematic titles such as God of War and The Last of Us.
Nicolas thinks this is a sign of audiences, and the developers making games for them, maturing.
But he admits that left a gap which Team Asobi – a relatively young studio – was eager to fill.
“I think there needs to be more games that are there just to relax, have a little bit of fun, that are not dramatic, that are not necessarily heavily story driven, where you can just mess around with a game and it’s fun,” says Nicolas.
“But, of course, it needs to be executed well.”
Astro Bot’s been widely praised for its polish, attention to detail and the way it plays, drawing comparisons with Mario – for many, the undisputed king of 3D platformers.
Nicolas considers descriptions of Astro Bot as “old school” a compliment and that going “back to basics” helped with the game’s development.
As concerns grow over spiralling budgets, Astro Bot was made in three-and-a-half years by a team of about 65 people – a relatively short time and small staff by modern standards.
Nicolas says the game’s bite-sized nature – it’s divided across 50 short, playable stages – helped to simplify development and made it easier to “swap things around”.
“Whereas when you’re tied to something that is one storyline, one timeline that is set, it’s very difficult,” he says.
“You have less flexibility.”
![Team Asobi A screenshot shows Astro Bot clinging to a flying PS5 controller as it swoops close to the surface of the sea, throwing spray up into the air. Rocky obstacles line the route to his destination - a distant island with a wrecked ship on its shore.](https://ichef.bbci.co.uk/news/480/cpsprodpb/0c13/live/b383cef0-6c2e-11ef-b970-9f202720b57a.png.webp)
Sony will now be hoping that Astro Bot’s glowing reception translates into big sales, but comparisons with Concord’s swift fall have already begun.
It’s also shone a light on characters Sony could revive, and prompted some people to question whether the company will shift its recent focus on the live-service market.
Under previous PlayStation boss Jim Ryan, the company announced plans to launch 12 online-focused games. It’s since scaled that back to six.
As for single-player titles, some of Sony’s biggest in-house studios haven’t yet revealed PS5 projects.
Hermen Hulst, one of two new CEOs in charge of Sony’s gaming division, told the BBC in a statement it was “very important we offer a wide variety of titles to our community” and that “Astro Bot fills an important part of our portfolio”.
He praised Team Asobi for creating “something special that is light-hearted and delightful” with “incredibly fun gameplay”.
Astro Bot is also “a great opportunity for families to game together”, he said.
Nicolas opts not to comment on the Concord situation or bigger, strategic moves, but he does agree with his boss that Astro Bot has given PS5 a game that can “bridge generations”.
Many reviewers have remarked on how cameos from the past have reminded them of growing up with Crash Bandicoot, Jak and Daxter or the cast of Ape Escape – characters that set them on the path to becoming gamers.
Nicolas says he often gets messages from parents who’ve played Astro’s Playroom with their children talking about their experiences, and he hopes that the new game will create more shared moments.
“I’m really happy that, besides the game itself, there’s a greater good, if you like, that we’re able to tell stories like that,” he says.
“And I really hope that we can brighten some people’s homes thanks to that experience.”
Additional reporting by Tom Gerken.
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