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Ahead of elections, candidates debate whether to ban TikTok or use it

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TikTok Music has launched on Wednesday in Australia, Singapore and Mexico to a small group of users.

Jaap Arriens | Nurphoto | Getty Images

When Joe Biden joined TikTok on the eve of the Super Bowl last month, political scientist Maggie Macdonald was struck by what she called the “meta” nature of the president’s first post.

In the video, Biden poked fun at a conspiracy theory that he rigged the Super Bowl — in favor of the Kansas City Chiefs — to somehow help his reelection efforts.

“Yeah, I’m old, but I’m on TikTok, and I’m on this super online place talking about this super online concept,” Macdonald, an assistant political science professor at the University of Kentucky, said of the messaging and tone of Biden’s video.

While Biden’s debut on the wildly popular social media app came in a playful manner, his use of TikTok in this year’s reelection campaign is at the heart of a heated debate in Washington, D.C., about whether the service should even exist in the U.S. The app, owned by China’s ByteDance, is viewed as both an invaluable tool in trying to reach masses of young potential voters who are unplugged from mainstream media and an easy way, allegedly, for the Chinese government to spy on American consumers.

Members of the House Select Committee on the Chinese Communist Party introduced a bill this week that would require ByteDance to divest TikTok or face a U.S. ban, following earlier federal and state-led efforts that never came to fruition. On Thursday, the committee voted 50-0 to send the bill to the House floor.  

Shortly after the committee advanced the bill, Rep. Troy Balderson, R-Ohio, called TikTok “a surveillance tool used by the Chinese Communist Party to spy on Americans and harvest highly personal data.”

TikTok CEO Shou Zi Chew has denied in Senate hearings any ties between the app and the CCP. In a statement to CNBC on Thursday, TikTok said, “The government is attempting to strip 170 million Americans of their Constitutional right to free expression,” an act that “will damage millions of businesses, deny artists an audience, and destroy the livelihoods of countless creators across the country.”

TikTok’s CEO Shou Zi Chew testifies during the Senate Judiciary Committee hearing on online child sexual exploitation, at the U.S. Capitol, in Washington, U.S., January 31, 2024. 

Nathan Howard | Reuters

Since Biden’s playful intro post, his campaign’s TikTok account has notched over 222,000 followers and over 2.4 million likes. With eight months until the general election and a likely rematch of the 2020 contest, Biden narrowly trails Republican challenger Donald Trump in most national polls in what’s expected to be a tight battle to the end.

Biden’s age has shown up as a persistent concern in polling data, so experts say reaching out to younger audiences is key in trying to win over undecided young voters, and mobilize a traditional Democratic constituency whose members sometimes stay home on Election Day.

“It’s really important for him to have a presence, and for him to interact directly with voters, not just through creators and influencers,” said Aaron Earls, CEO of social media influencer firm Activate HQ, which specializes in political campaigns. “The turnout in 2020 was really significant with that younger audience and, everyone’s suggesting that maybe there will be a similar turnout with the younger audience again.”

During the State of the Union address Thursday evening, Biden’s campaign posted clips of the speech on TikTok, a sign that the president plans to stick with the app despite swirling concerns in Washington. But it’s a particularly convoluted matter for Biden because, should the bill pass the full House and the Senate, it would hit the president’s desk.

White House press secretary Karine Jean-Pierre told reporters on Thursday that, “This bill is important, we welcome this step.” She said the administration plans to “meet the American people where they are,” adding that, “It doesn’t mean that we’re not going to try to figure out how to protect our national security.”

Biden said on Friday that he will sign the bill if Congress passes it.

The Biden campaign didn’t immediately respond to a request for comment.

TikTok is trying to generate support from users following the House’s action on Thursday. On the app, users were greeted with a screenshot warning them that Congress was “planning a total ban of TikTok.” Multiple staffers and lawmakers told CNBC their offices were flooded with calls, mostly from kids.

TikTok goes to Washington

U.S. political campaigns more broadly are trying to figure out how best to utilize TikTok.

In recent cycles, Facebook has been the social media app of choice for campaigns because of its ability to narrowly target users with fundraising ads and informational posts. However, Apple’s 2021 iOS privacy update made it much harder to target audiences, raising the cost of ad campaigns across Meta’s platforms.

Additionally, Facebook has skewed older over the years, with younger groups gravitating to TikTok. The challenge for campaigns is that TikTok says it doesn’t allow for political ads or “content such as a video from a politician asking for donations, or a political party directing people to a donation page on their website.”

To date, major campaigns have relied on high-profile TikTok influencers to help rally support for specific issues. Last April, for instance, the White House said it was enlisting a squad of volunteer TikTok and Instagram influencers to help spread awareness of the Biden campaign.

Earls says it’s a strategy that’s long been employed in politics. TikTok just presents a new medium.

“That has historically been a tactic that’s happened since the Kennedy days, but just more in traditional media,” Earls said. “Like you’re going to get an endorsement from Marilyn Monroe or Joe DiMaggio or whatever.”

Political groups are scouring TikTok for influencers with positions that resonate with would-be voters, and are targeting certain swing states that could be critical in deciding an election. During the 2022 midterm elections, the Democratic National Committee and communications groups like Climate Power enlisted the help of TikTok and influencers to discuss issues like abortion rights and to mobilize voters.

Biden campaign joins TikTok

Even with its growing popularity, TikTok remains a niche tool in politics.

Anupam Chander, a Georgetown University Law Center professor, released a study with some colleagues last year showing that fewer than 10% of members of the U.S. Congress have a “TikTok account from which they post content,” most likely because of the app’s connection to China. In total, the report said, 34 House members and seven senators had an official TikTok account.

Among major politicians using TikTok, an overwhelming majority are Democrats, the study showed. Some of Republicans’ resistance could tie back to Trump’s vow — which was ultimately unsuccessful — to ban TikTok during his administration.

Reaching ‘young Americans where they are’

One of the few high-profile Republicans now on the app is former presidential candidate Vivek Ramaswamy, who said during a primary debate that “part of how we win elections is reaching the next generation of young Americans where they are.”

As to whether Trump will use TikTok in his campaign, Earls said he wouldn’t be surprised to see it. The decision, he said, likely has less to do with China and is more about Trump’s connection to his own social media platform, Truth Social, where he posts with frequency.

“We’ve seen him do whatever it takes to win an election including trying to stop the peaceful transition of power,” Earls said. “He will do what he thinks will help him win so I suspect we’ll see his campaign join TikTok in the coming months depending upon how things develop with his ability to monetize Truth Social.”

The Trump campaign didn’t immediately respond to a request for comment.

Anish Mohanty, communications director for Gen-Z for Change, said his nonprofit advocacy group was originally called TikTok for Biden when it formed in 2020 as part of an effort “to defeat Donald Trump.” The group changed its name the following year, and now taps its network of hundreds of TikTok social media influencers to advocate for multiple progressive issues related to climate change, universal health care and for Biden to call for an immediate ceasefire in Gaza.

Given the many challenges Biden faces with younger groups, his mere presence on TikTok isn’t enough to win votes, Mohanty said, particularly if the president’s campaign is “just using it to post cringy memes about Trump.”

“Young people care about issues, that’s why young people are so unhappy with Biden over action on climate change, over the situation in Gaza,” Mohanty said. “Just because Biden is posting on TikTok, that’s not what’s going to pull young people over.”

Still, Macdonald sees a big opportunity for Biden.

“If you want to reach younger people who are very apathetic, they’re on TikTok,” said the University of Kentucky professor. “You have an incentive to reach them on TikTok, and it does seem that the Republican Party as a unit is just not doing it.”

WATCH: Denying a platform isn’t denying free speech.

Denying a platform isn't denying free speech: Fmr. Senator Heidi Heitkamp on possible TikTok ban





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Recession indicator is close to sounding the alarm as unemployment rises

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While unemployment is still historically low, its rate of increase could be a sign of deteriorating economic conditions. That’s where the so-called Sahm Rule comes in.

It says that when the three-month moving average of the jobless rate rises by at least a half-percentage point from its low during the previous 12 months, then a recession has started. This rule would have signaled every recession since 1970.

Based on the latest unemployment figures from the Labor Department’s monthly report on Friday, the gap between the two has expanded to 0.43 in June from 0.37 in May.

It’s now at the highest level since March 2021, when the economy was still recovering from the pandemic-induced crash.

The creator of the rule, Claudia Sahm, was an economist at the Federal Reserve and is now chief economist at New Century Advisors. She has previously explained that even from low levels a rising unemployment rate can set off a negative feedback loop that leads to a recession.

“When workers lose paychecks, they cut back on spending, and as businesses lose customers, they need fewer workers, and so on,” she wrote in a Bloomberg opinion column in November, adding that once this feedback loop starts, it is usually self-reinforcing and accelerates.

But she also said the pandemic may have caused so many disruptions in the economy and the labor market that indicators like the Sahm Rule that are based on unemployment may not be as accurate right now.

A few weeks ago, however, Sahm told CNBC that the Federal Reserve risks sending the economy into a recession by continuing to hold off on rate cuts.

“My baseline is not recession,” she said on June 18. “But it’s a real risk, and I do not understand why the Fed is pushing that risk. I’m not sure what they’re waiting for.”

That came days after the Fed’s June policy meeting when central bankers kept rates steady after holding them at 5.25%-5.5%—the highest since 2001—since July 2023.

The Fed meets again at the end of this month and is expected to remain on hold, but odds are rising that a cut could happen in September.

Sahm also said last month that the Fed Chair Jerome Powell’s stated preference to wait for a deterioration in job gains is a mistake and that policymakers should instead focus on the rate of change in the labor market.

“We’ve gone into recession with all different levels of unemployment,” she explained. “These dynamics feed on themselves. If people lose their jobs, they stop spending, [and] more people lose jobs.”

Meanwhile, Wall Street has had a more sanguine view of the economy, citing last year’s widespread recession predictions that proved wrong as well as the AI boom that’s helping to fuel a wave of investment and earnings growth.

Last month, Neuberger Berman senior portfolio manager Steve Eisman also pointed to the boost in infrastructure spending.

“We’re just powering through, and I think the only conclusion you can reach is that the U.S. economy is more dynamic than it’s ever been in its history,” he told CNBC.

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Joe Biden rejects calls to quit presidential race as clamour grows for his exit

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Joe Biden faced a growing clamour among Democrats to drop out of the 2024 presidential race on the weekend despite stepped-up public appearances aimed at proving he is mentally fit to take on Donald Trump.

Biden has two campaign events in the swing state of Pennsylvania on Sunday after a high-stakes primetime interview on Friday night failed to reassure fellow Democrats panicked by the 81-year-old’s shaky debate performance last week.

“It’s the worst possible outcome,” one veteran Democratic operative told the Financial Times after Biden’s interview aired on ABC News. “Not nearly strong enough to make us feel better, but not weak enough to convince Jill [Biden] to urge him to pull the plug.”

David Axelrod, the architect of Barack Obama’s successful 2008 presidential campaign, warned after the interview that Biden was “dangerously out-of-touch with the concerns people have about his capacities moving forward and his standing in this race”.

The roll call of Democrats calling for Biden to withdraw was joined on Saturday by Angie Craig, a House member from a swing district in Minnesota.

“President Biden is a good man & I appreciate his lifetime of service,” Craig wrote on social media platform X.

“But I believe he should step aside for the next generation of leadership. The stakes are too high.”

NBC News reported that the Democratic leader in the House, Hakeem Jeffries, was set to discuss the president’s candidacy among colleagues on Sunday.

Throughout the roughly 20-minute interview on ABC, Biden rejected opinion polls that show him trailing Trump both nationwide and in the pivotal swing states that will determine the election outcome.

“I don’t think anybody is more qualified to be president or win this race than me,” Biden said.

The president also dodged questions about whether he would be willing to undergo cognitive and neurological testing, at one point replying: “I have a cognitive test every single day, every day I have that test.”

Biden added: “You know, not only am I campaigning, I am running the world . . . for example, today, before I came out here, I am on the phone with the prime minister of, well anyway, I shouldn’t get into the detail, with Netanyahu, I’m on the phone with the new prime minister of England.” The president appeared to be referencing a call he had on Thursday with Israeli Prime Minister Benjamin Netanyahu, and another on Friday with new UK Prime Minister Sir Keir Starmer.

In another exchange, Biden appeared to suggest that nobody would be able to convince him to suspend his re-election bid, saying: “If the Lord almighty tells me to, I might do that.”

“It seems that the only person who still believes Biden should still be in the race is Biden,” said one top Democratic donor. Another Democratic donor called the interview “pathetic”, while another said it was “too little, too late”.

Many Democratic lawmakers, party operatives and influential donors have privately called for Biden to suspend his re-election campaign after last week’s debate reignited questions about the president’s age and fitness for office. But more critics have been willing to go public with their concerns in recent days.

Maura Healey, the Democratic governor of Massachusetts, became the first state governor to suggest Biden step aside on Friday. Healey was among governors who met the president for emergency talks at the White House this week.

She issued a statement urging him to “listen to the American people and carefully evaluate whether he remains our best hope to defeat Donald Trump”.

Meanwhile, the Washington Post reported on Friday that Mark Warner, a senator from Virginia, was working to assemble a group of Democratic senators to ask Biden to exit the race. A spokesperson for Warner did not respond to a request for comment.

Earlier on Friday, Biden delivered a defiant speech in Wisconsin, a swing state, telling a crowd of supporters that he would not bow to the mounting pressure on him to quit.

“Let me say this as clearly as I can: I’m staying in the race. I’ll beat Donald Trump.”

Reporters travelling with Biden noted several people standing outside the venue where he spoke in Wisconsin holding signs urging him to “bow out” and “pass the torch”. Another sign read: “Give it up, Joe.”

His campaign on Friday said it would spend another $50mn on advertising in the month of July, including for ad spots that would run during this month’s Republican National Convention and the Olympics.

Biden’s vice-president Kamala Harris, California governor Gavin Newsom and Michigan governor Gretchen Whitmer — all seen as possible candidates should Biden step aside — have remained publicly loyal to the president’s campaign. At a July 4 celebration at the White House on Thursday evening, Biden joined hands with his vice-president as some people in the crowd chanted, “four more years”.

But other prominent Democrats are more reluctant to share the stage with the president. When Biden visited Wisconsin on Friday, he was joined by the state’s Democratic governor, Tony Evers — but not Tammy Baldwin, the state’s Democratic senator, who is polling far ahead of the president.

The latest FiveThirtyEight polling average shows Trump leading Biden by just shy of two points in Wisconsin.

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‘No task is beneath me’

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A good leader can’t be afraid to get their hands dirty, according to Nvidia CEO Jensen Huang.

Long before he co-founded the computer chip giant, which is currently worth more than $3.1 trillion, Huang was a teenaged busboy working at Denny’s. Years later, he would hatch the idea for Nvidia with his co-founders in a booth at the same Denny’s where he’d once cleared tables, washed dishes and even cleaned toilets.

Despite boasting a net worth that Forbes estimates at nearly $108 billion, Huang says those humble beginnings still shape the type of business leader he is today.

“To me, no task is beneath me because, remember, I used to be a dishwasher [and] I used to clean toilets,” Huang said in a March interview at the Stanford Graduate School of Business.

“I mean, I cleaned a lot of toilets,” he added, telling a room full of students: “I’ve cleaned more toilets than all of you combined — and, some of them you just can’t unsee.”

Of course, there’s a big difference between being a teen restaurant employee and running a multitrillion-dollar company. But, Huang says he still tries to approach his job today with a similar willingness to take on anything if he believes he can help his employees improve the company, regardless of whether that task could be delegated to someone else. 

“If you send me something and you want my input on it and I can be of service to you — and, in my review of it, share with you how I reasoned through it — I’ve made a contribution to you,” Huang said.

Huang is a famously hands-on boss, with some employees calling him “demanding” and a “perfectionist.” He asks employees across the company to email him each week with the five most important things they’re working on, and then Huang sometimes even strolls up to employees’ desks to ask them how projects are going and weigh in with suggestions, according to a profile in the New Yorker

Whenever possible, the longtime CEO likes to show his employees his reasoning for a suggestion or solution he offers. Doing so helps the company in the long run, and Huang also finds it personally rewarding and an opportunity to learn new things himself, he told the audience at Stanford. 

“I show people how to reason through things all the time: strategy things, how to forecast something, how to break a problem down,” he said. “You’re empowering people all over the place.”

He tries to wrap up his most complicated work early in the day, so if anyone needs something from him the rest of the day, he can “always say, ‘I have plenty of time.’ And I do,” Huang said in a commencement speech at the California Institute of Technology last month.

And, while many CEOs try to limit the number of people who directly report to them to a handful of employees to free up their management schedule, Huang actually prefers to have roughly “50 direct reports,” he told CNBC in November. That structure improves Nvidia’s performance by allowing information and strategy to flow more directly between Huang and Nvidia’s other leaders, according to Huang.

“The more direct reports a CEO has, the less layers are in the company. It allows us to keep information fluid,” he said.

It’s all about putting his employees in the best position to succeed and contribute to Nvidia’s overall success, Huang said at Stanford. It is the job of any good CEO to “lead other people to achieve greatness, inspire, empower other people, support other people,” he added. “Those are the reasons why the management team exists: in service of all of the other people that work in the company.”

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