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Investment-obsessed Gen Z is using astrology and tarot to day trade

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Some investors may ask their brokers for trading advice. Young people are consulting the stars and sky.

Stefaniya Nova, who goes by @blonderichwitch on TikTok, is a 25-year-old living in New York City using astrology, tarot, and “intuition” to guide her day trading.

“After scanning the market from 8:30AM till 9AM and picking the stock I’ll be trading that day (today it was Amazon), I do a single card pull to confirm my decision or get guidance,” she says in one video. “Today I pulled the Ace of Cups, which represents abundance; this gave me the needed assurance to trust in my strategy.”

The process seems to be working for her. On the next slide of her TikTok, Nova posts a screenshot of her portfolio from the day, showing an almost $300 gain from trading Amazon shares. “21% return in 8 minutes by trusting my high self :heart:,” she writes. In another video, she posts a screenshot of her monthly earnings of almost $6,000.

Nova is one of many TikTokers to ascribe their financial success to their trust in  the universe—touting techniques like using lunar cycles to buy Bitcoin and astrology to make $440,000 in crypto trading. The practice, while far-fetched compared to the conventional strategies of sophisticated investors, is at the intersection of Gen Z’s love of vibes and financial freedom. 

“It’s a new way of making money,” Nova told Fortune. “New possibilities for people: that you don’t have to, in this day and age, work as hard. Work smarter, not harder.”

Following the stars has worked out for Nova. She quit her job as a tarot reader and astrology consultant this year to day-trade, finding it a more consistent stream of income and earning about $5,000 a month. But that doesn’t mean it’s a good idea for everyone, one expert warns.

“In financial markets, you shouldn’t be making decisions broadly based on perceptions of things,” Samuel Hartzmark, a professor of behavioral finance at Boston College’s Carroll School of Management, told Fortune.

He added, “If this stuff really did predict higher returns, then there’s lots of market participants who would probably be using it as signals in their portfolio.”

It’s in the stars

Nova shrugs at dissenters. Some people find success in looking at candlestick charts of the market. She can do the same looking at a deck of cards and planetary alignments.

“Everything in the world is a cycle—the stock market, seasons, and astrology,” Nova said. “As I got more into astrology, into tarot, into intuition, all of that, I saw the correlation that I’m not the only one who’s being affected by these energetic influences.”

For example, Nova said on Friday, she would avoid making any trading decisions at 1 p.m. because the moon was in a void stage, meaning it was not associated with a particular zodiac sign and had no influence on other celestial bodies. One should avoid making decisions in these periods, Nova said. Instead, she waited for an hour, at which point the moon was in Virgo. After checking the market and making a tentative decision around a trade, Nova will confirm her decision, asking herself the question: “What’s best for you in your soul?”

Hartzmark, the professor, says he doesn’t condone astrology and tarot as a day-trading strategy, but understands why people gravitate toward it.

“The illusion of control,” he said. “Financial decisions are complicated and scary.”

Choices regarding money are different from other choices people make on a daily basis, he explained. The options are overwhelming, leading people to turn to any form of guidance available to gain clarity. Oversimplified logic about which stocks to day-trade is one means of doing this, as exemplified by the theory that stock-picking monkeys could perform just as well as sophisticated investors because of the inherent inconsistency of the market. You shouldn’t buy Apple stock just because you like the iPhone, for example, Hartzmark argued. Decisions on buying stock, particularly day trading, should instead be based upon knowing something other traders don’t, or having evidence that the iPhone is more valuable than what the market has priced it.  

“A lot of fads and vibes and things like that really are just similar examples of, ‘This sounds like a good story,’” Hartzmark said.

Gen Z, young people finishing college and finding their footing in the professional world, are particularly vulnerable to these trends, he added.

Warding off bad vibes

Of course, the desire to control their uncertain future is one of the major reasons why Gen Z has fallen in love with investing in the first place. Driven by the fear of missing out and determination to escape the corporate rat race, over 70% of the generation owns stock, according to NASDAQ, more than prior generations at the same life stage. With apps like Robinhood at their fingertips, Gen Z also has the tools to invest cheaply and conveniently, catapulting them to trade earlier than older generations.

Joyee Yang, 25, a financial influencer who has over $150,000 in assets and 131,000 followers on TikTok, told Fortune she turned to the stock market to become financially independent after getting kicked out of her parents’ house at 19, forcing her to move into an apartment with three roommates.

“I very quickly learned that, holy crap, I’m in this world alone, and I need to either make more money or make my money work for me,” she said. 

Yang believes she shares the attitudes of many members of Gen Z, who are looking to gain financial stability in a landscape they view as largely unstable. Only 30% of the generation feels optimistic about the economy, according to an April report by ID verification platform SheerID, with over 70% feeling the need to stretch budgets or hunt for discounts. Investing, Yang argued, is a way to alleviate that panic.

“Gen Z is starting to see the light at the end of the tunnel,” Yang said. “They’re not entirely on their own, or they don’t have to work for every single dollar that they earn.”

While financial influencers like Yang have shared their investment success stories online, greater access to stock trading platforms and the proliferation of online chatter about investment has also led to great deals of misinformation. Research platform WallStreetZen found that nearly two-thirds of StockTok videos, or stock-related videos on TikTok, were misleading, per a January report. Those videos garnered 21.5 million likes and 194 million views.

Patterns of the universe

But TikTok and Gen Z didn’t conjure up skewed ideas about investment strategies from nowhere. There is, in fact, some historic precedent to StockTok’s vibe-based day-trading wisdom.

J.P. Morgan famously said, “Millionaires don’t use astrology, billionaires do.” Even the American financier trusted the stars to guide his decisions: Rumor has it he canceled his scheduled trip on the Titanic last-minute because his astrologer warned against it.

William Delbert Gann, an investor who made his fortune in the early 20th century, became renowned for using astrology, ancient mathematics, and geometry to inform his business decisions. Using certain angles, Gann claimed to predict market trends and identify the perfect time to buy shares. His charts are still accessible today, though the validity of his philosophy is hotly contested.

“After exhaustive research and investigations of the known sciences,” Gann said in a 1909 interview, “I discovered that the law of vibration enabled me to accurately determine the exact points at which stocks or commodities should rise and fall within a given time.”

If you look at the correlation between the Dow Jones Industrial Average falling and days with total solar eclipse, you could—for a moment—forgive Gann for his eccentric ideals. On or shortly after five of the seven total solar eclipses visible in the U.S. since 1932, the Dow Jones fell, according to an analysis by Axios. Of course, there is another, less vibe-forward explanation: The economy is often affected by eclipses, as people travel to witness the event, disrupting travel and usual spending behaviors.

Hartzmark still isn’t convinced of Gann’s dogma. Guys like Gann are bound to success sometimes, he said, simply because the base rate of success for day trading is so low to begin with. A 2004 study that Hartzmark still cites, from researchers at the Graduate School of Management at the University of California, Davis, and National Chengchi University in Taipei, Taiwan, found that, of 130,000 individual investors, more than 80% lost money in the practice. The few who made money didn’t do so consistently. 

With the likelihood of day-trading success already so low, you can’t just attribute success to sophisticated investing strategies, Hartzmark argued. Some of it will be luck and circumstances. For the few who get rich and lean on unconventional strategies to do it, it’s easy to attribute wealth to that. It’s a phenomenon that’s been around for hundreds of years.

“The psychology here is nothing new,” he said. “How it manifests itself is a little bit different due to technological change and things like that, but I don’t think that Gen Z deserves a particularly bad rap.”





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John Cena announces retirement from in-ring competition in 2025, WWE says By Reuters

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© Reuters. FILE PHOTO: Apr 1, 2023; inglewood, CA, USA; John Cena during Wrestlemania Night 1 at SoFi Stadium. Mandatory Credit: Joe Camporeale-USA TODAY Sports/File Photo

(Reuters) – U.S. wrestling superstar and actor John Cena announced retirement from in-ring competition in 2025, World Wrestling (NYSE:) Entertainment (WWE) said in a post on social media platform X on Saturday.

“John Cena announces retirement from in-ring competition, stating that WrestleMania 41 in Las Vegas will be his last,” WWE said.





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Recession indicator is close to sounding the alarm as unemployment rises

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While unemployment is still historically low, its rate of increase could be a sign of deteriorating economic conditions. That’s where the so-called Sahm Rule comes in.

It says that when the three-month moving average of the jobless rate rises by at least a half-percentage point from its low during the previous 12 months, then a recession has started. This rule would have signaled every recession since 1970.

Based on the latest unemployment figures from the Labor Department’s monthly report on Friday, the gap between the two has expanded to 0.43 in June from 0.37 in May.

It’s now at the highest level since March 2021, when the economy was still recovering from the pandemic-induced crash.

The creator of the rule, Claudia Sahm, was an economist at the Federal Reserve and is now chief economist at New Century Advisors. She has previously explained that even from low levels a rising unemployment rate can set off a negative feedback loop that leads to a recession.

“When workers lose paychecks, they cut back on spending, and as businesses lose customers, they need fewer workers, and so on,” she wrote in a Bloomberg opinion column in November, adding that once this feedback loop starts, it is usually self-reinforcing and accelerates.

But she also said the pandemic may have caused so many disruptions in the economy and the labor market that indicators like the Sahm Rule that are based on unemployment may not be as accurate right now.

A few weeks ago, however, Sahm told CNBC that the Federal Reserve risks sending the economy into a recession by continuing to hold off on rate cuts.

“My baseline is not recession,” she said on June 18. “But it’s a real risk, and I do not understand why the Fed is pushing that risk. I’m not sure what they’re waiting for.”

That came days after the Fed’s June policy meeting when central bankers kept rates steady after holding them at 5.25%-5.5%—the highest since 2001—since July 2023.

The Fed meets again at the end of this month and is expected to remain on hold, but odds are rising that a cut could happen in September.

Sahm also said last month that the Fed Chair Jerome Powell’s stated preference to wait for a deterioration in job gains is a mistake and that policymakers should instead focus on the rate of change in the labor market.

“We’ve gone into recession with all different levels of unemployment,” she explained. “These dynamics feed on themselves. If people lose their jobs, they stop spending, [and] more people lose jobs.”

Meanwhile, Wall Street has had a more sanguine view of the economy, citing last year’s widespread recession predictions that proved wrong as well as the AI boom that’s helping to fuel a wave of investment and earnings growth.

Last month, Neuberger Berman senior portfolio manager Steve Eisman also pointed to the boost in infrastructure spending.

“We’re just powering through, and I think the only conclusion you can reach is that the U.S. economy is more dynamic than it’s ever been in its history,” he told CNBC.

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Joe Biden rejects calls to quit presidential race as clamour grows for his exit

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Joe Biden faced a growing clamour among Democrats to drop out of the 2024 presidential race on the weekend despite stepped-up public appearances aimed at proving he is mentally fit to take on Donald Trump.

Biden has two campaign events in the swing state of Pennsylvania on Sunday after a high-stakes primetime interview on Friday night failed to reassure fellow Democrats panicked by the 81-year-old’s shaky debate performance last week.

“It’s the worst possible outcome,” one veteran Democratic operative told the Financial Times after Biden’s interview aired on ABC News. “Not nearly strong enough to make us feel better, but not weak enough to convince Jill [Biden] to urge him to pull the plug.”

David Axelrod, the architect of Barack Obama’s successful 2008 presidential campaign, warned after the interview that Biden was “dangerously out-of-touch with the concerns people have about his capacities moving forward and his standing in this race”.

The roll call of Democrats calling for Biden to withdraw was joined on Saturday by Angie Craig, a House member from a swing district in Minnesota.

“President Biden is a good man & I appreciate his lifetime of service,” Craig wrote on social media platform X.

“But I believe he should step aside for the next generation of leadership. The stakes are too high.”

NBC News reported that the Democratic leader in the House, Hakeem Jeffries, was set to discuss the president’s candidacy among colleagues on Sunday.

Throughout the roughly 20-minute interview on ABC, Biden rejected opinion polls that show him trailing Trump both nationwide and in the pivotal swing states that will determine the election outcome.

“I don’t think anybody is more qualified to be president or win this race than me,” Biden said.

The president also dodged questions about whether he would be willing to undergo cognitive and neurological testing, at one point replying: “I have a cognitive test every single day, every day I have that test.”

Biden added: “You know, not only am I campaigning, I am running the world . . . for example, today, before I came out here, I am on the phone with the prime minister of, well anyway, I shouldn’t get into the detail, with Netanyahu, I’m on the phone with the new prime minister of England.” The president appeared to be referencing a call he had on Thursday with Israeli Prime Minister Benjamin Netanyahu, and another on Friday with new UK Prime Minister Sir Keir Starmer.

In another exchange, Biden appeared to suggest that nobody would be able to convince him to suspend his re-election bid, saying: “If the Lord almighty tells me to, I might do that.”

“It seems that the only person who still believes Biden should still be in the race is Biden,” said one top Democratic donor. Another Democratic donor called the interview “pathetic”, while another said it was “too little, too late”.

Many Democratic lawmakers, party operatives and influential donors have privately called for Biden to suspend his re-election campaign after last week’s debate reignited questions about the president’s age and fitness for office. But more critics have been willing to go public with their concerns in recent days.

Maura Healey, the Democratic governor of Massachusetts, became the first state governor to suggest Biden step aside on Friday. Healey was among governors who met the president for emergency talks at the White House this week.

She issued a statement urging him to “listen to the American people and carefully evaluate whether he remains our best hope to defeat Donald Trump”.

Meanwhile, the Washington Post reported on Friday that Mark Warner, a senator from Virginia, was working to assemble a group of Democratic senators to ask Biden to exit the race. A spokesperson for Warner did not respond to a request for comment.

Earlier on Friday, Biden delivered a defiant speech in Wisconsin, a swing state, telling a crowd of supporters that he would not bow to the mounting pressure on him to quit.

“Let me say this as clearly as I can: I’m staying in the race. I’ll beat Donald Trump.”

Reporters travelling with Biden noted several people standing outside the venue where he spoke in Wisconsin holding signs urging him to “bow out” and “pass the torch”. Another sign read: “Give it up, Joe.”

His campaign on Friday said it would spend another $50mn on advertising in the month of July, including for ad spots that would run during this month’s Republican National Convention and the Olympics.

Biden’s vice-president Kamala Harris, California governor Gavin Newsom and Michigan governor Gretchen Whitmer — all seen as possible candidates should Biden step aside — have remained publicly loyal to the president’s campaign. At a July 4 celebration at the White House on Thursday evening, Biden joined hands with his vice-president as some people in the crowd chanted, “four more years”.

But other prominent Democrats are more reluctant to share the stage with the president. When Biden visited Wisconsin on Friday, he was joined by the state’s Democratic governor, Tony Evers — but not Tammy Baldwin, the state’s Democratic senator, who is polling far ahead of the president.

The latest FiveThirtyEight polling average shows Trump leading Biden by just shy of two points in Wisconsin.

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