\u201cMany agencies are still using one-off webinars or very focused supplier programs. This is exactly why we invested in creating KORE. We wanted to attract new talent to the profession and provide them with the strong foundation that travel advisors need to succeed in today\u2019s marketplace.\u201d<\/em><\/p>\nCritical Skills<\/h6>\n
When asked about the most important elements advisor training should cover, 43 percent named booking travel. Forty-two percent said advisors should have a grounding in different supplier types such as air, hotels and cruise lines. Forty-one percent opted for customer service and one-third selected sales training.<\/p>\n
Knowledge in demand for today\u2019s advisors finished further down in the survey, including technology (27 percent), compliance and fraud protection (12 percent) and marketing (5 percent).<\/p>\n
Advisor Traits<\/h6>\n
Training that covers a range of skills is essential, especially given that many agencies are looking for potential among prospects rather than advisor experience. Forty-four percent are seeking candidates with a travel industry background and 33 percent are looking for people with client service experience.<\/p>\n
Other desirable qualities include a passion for travel (30 percent), detail orientation (29 percent) and communication skills (26 percent).<\/p>\n
Career Benefits<\/h6>\n
Once recruits are on board, they will enjoy multiple benefits in their new profession. The survey found 52 percent of respondents treasure the flexibility to work as much as they like from wherever they like. Forty-one percent delight in making people\u2019s travel dreams come true. One-third appreciate the choice of niches to fit their passions and interests. Thirty-one percent love travel discounts and perks.<\/p>\n
\u201cTravel advising is a wonderful career with so many advantages,\u201d<\/em> said Mazza-Burney. \u201cWe need fresh ways to get out the word, recruit promising new talent, and provide wide-ranging training that empowers them to be successful in their new field. We need to innovate now on all these fronts to ensure a healthy future for the travel advisor profession.\u201d<\/em><\/p>\nSurvey results are as follows:<\/p>\n
Importance of training for new advisors<\/em><\/p>\n\n- 83% essential<\/li>\n
- 12% important but not mandatory<\/li>\n
- 1% may or may not help<\/li>\n
- 1% not important<\/li>\n<\/ul>\n
\u00a0How agencies train new advisors<\/em><\/p>\n\n- 54% job shadow with colleagues<\/li>\n
- 53% supplier programs<\/li>\n
- 31% industry webinars<\/li>\n
- 26% agency program<\/li>\n
- 23% industry program<\/li>\n
- 15% KORE<\/li>\n<\/ul>\n
\u00a0Most important training elements<\/em><\/p>\n\n- 43% booking travel<\/li>\n
- 42% supplier types<\/li>\n
- 41% customer service<\/li>\n
- 34% sales<\/li>\n
- 27% technology<\/li>\n<\/ul>\n
\u00a0Top traits for new advisors<\/em><\/p>\n\n- 44% travel industry experience<\/li>\n
- 33% client service experience<\/li>\n
- 30% personal passion for travel<\/li>\n
- 29% detail orientation<\/li>\n
- 26% communication skills<\/li>\n<\/ul>\n
\u00a0Top career benefits<\/em><\/p>\n
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